Abstract: The subject of this research is the relationship between science fiction as a literary genre and mediareality. Contemporary culture is filled with images from science fiction that are represented in media forms. New means of communication extend fantastic universums and enrich their plots through publishing fan fiction, role playing, etc. There must be some grounds the relationship between science fiction and mediareality is based on, so this is the subject matter of this research article. The research methodology is based on the techniques and methods adopted from the theory of literature, semiotics and mediaphilosophy. The researcher has also applied the historical method. The rationale of this research is caused by the fact that science fiction that had been so popular in the mid XXth century gave the content to the majority of works written in the media era. Totally and expansively growing mediareality has also involved fantastic discourse that has been at the peak of popularity for over quarter of a century. Mediareality is represented through the phenomena of contemporary fantastic discourse and the latter gets better opportunities for extension. The researcher emphasizes the need to analyze the grounds of this union in order to understand the trends of the cultural development. 

Keywords: Media, Philosophy of literature, Media culture, Mediarationality, Philosophy of absurdity, Absurdity, Mediaphilosophy, Speculative fiction, Mediareality, reader

Abstract: The article is devoted to the phenomenon of Chinese ink drawing, history of this gendre and essential features thereof. By analyzing the existence of an artistic item (ink drawing, in particular) in the cultural space, the authors speak of its transparency that is conditioned by the heritage and connection to the traditions. The authors analyze stages and socio-cultural dependence of the genre specifics, influence of the European tradition on specific features of symbolic images and motifs. The authors focus on sustainability and ability to 'self-maintenance' of Chinese ink drawing. The authors study diverse empiric material in relation to the particularities of the art consciousness structure. Considering specific features of the research object, the authors have applied a classical method of the historical cultural research combined with comparative linguistics and elements of the comparative analysis. The scientific novelty of the research is caused by the fact that the authors shift away from the art history discourse when studying the artistic material and selecting the philosophical analysis perspective. As a result of the research, the authors conclude that we can speak about the transparency of the genre that is conditioned by the heritage and relation to the traditions. Taking into account the nature of the symbol, the authors state that Chinese ink drawing creates paradigmatics of the messages transmitted at each cultural stage while preserving the succession of these stages. The vital capacity of this genre proves the fact of its existence which, in its turn proves the importance of artistic 'items' in the art consciousness structure of many cultural generations. 

Keywords: transformation of a genre canon, tradition, symbol in painting, globalization processes, Chinese painting, transparency of the work of art, art consciousness, drawing ink, multiculturalism, understanding in culture

Abstract: The object of the research is the applied animation in Russia at the turn of the 1920 - 1930s. The subject of the research is the processes that have been happening in the cultural space of the country as a result of new value paradigms being developed. Petrukhina draws the parallel between the crude woodcuts style and poster style in the Soviet graphic design and animation. She describes historical grounds for the applied Soviet animation as a means of interaction between different types of arts and communication technologies. Conclusions about the influence of previous processes on the creation of the original appearance of applied animation are drawn, its characteristic features are highlighted. The author of the paper uses a theoretical analysis of the scientific specialized literature. The research is based on the method of description that includes methods of observation, comparison, generalization and interpretation. The rationale of the research is caused by the fact that that Russian applied animation resulted from the transformation of the crude woodcuts style, ideological poster making and numerous graphic and technological experiments in cartoon animation. The author discovers unique eclectic and collective nature of animation.  The fact that this is an understudied topic requires further diligent studies. In conclusion of the article, the author discovers the ways of prolification of applied animation in the socio-cultural space and opportunities to use it at this stage. 

Keywords: graphic art, paradigm, experiment, proliferation, soviet poster, evolutionary regularity, design, socio-cultural space, communication technologies, applied animation

Abstract: The article is devoted to money as an important element of Japanese culture and universal means that may be brought up in all kinds of discussions. Izotova analyzes the history of Japanese money from the point of view of the axiological concept, describes kinds of coins and banknotes that are presently used, and defines their peculiarities. Izotova focuses on the ethnocultural features of the Japanese monetary behavior and describes particular Japanese traditions, for example, to give money as a present, not to give tips and special attitude to cash. The research is based on the use of a set of methods such as contextual interpretative analysis, diachronic research method, comparison and theoretical summary of the results of linguistic material. The scientific novelty of the research is caused by the fact that there are very few researches of money in Japanese from the point of view of cross-cultural differences. Thus, this work makes a contribution to the concept of money as a conservative and national specific means of socio-cultural interaction. The results of the analysis give an oportunity to better understand value systems of Japanese and their ambivalent attitude to the role of money in the society. 

Keywords: yen, tradition, culture, denomination, banknote, coin, money, Japanese, kokorozuke, cash

Abstract: The article is devoted to the characteristic features of the perception by the French society of Arab-Muslim culture as one of the most noticeable problems of intercultural communication in modern Europe. The study of cultural stereotypes today occupies an important place in the analysis of the interaction of representatives of various ethnic and confessional groups both in the domestic and international arena. Thanks to a competent and thoughtful study of the perception of cultural differences and the interaction of different cultures, one can understand the roots of many problems in other areas of society. Thanks to such historical research methods as historical-comparative, historical-systemic and historical-genetic as well as the synchronic method of cultural research, the author reveals not only the characteristic features of French-Islamic relationships throughout history but also the mental characteristics of a person’s different culture intercultural relationships in historical perspective as well as at the beginning of the XXI century. For the analysis the author has used mainly the work of French-speaking and English-speaking researchers, public opinion polls as well as the most relevant publications in the media. As a result, it was found that despite the positioned and translated image of an Islamic-tolerant cultural environment, French society did not get rid of negative stereotypes regarding Islamic culture, demonstrates steady stereotyped ideas about the media of Arab-Muslim culture which are more noticeable in the current decade amid deterioration within and foreign policy situation and adversely affecting intercultural interaction.

Keywords: historical context, culturology, media, cultural stereotypes, stereotypes, intercultural communication, French-Arab relations, France, French culture, islamic culture

Abstract: The rationale of the research is caused by the lack of knowledge on the topic as well as the state policy that is taking shape in the post-Soviet space in perpetuating the memory of those who died defending the Fatherland, the problem of the involvement of various ministries and departments, local governments and the lack of coordination between them. The authors study the contribution of search organizations to the preservation of the military memorial heritage, the expansion and strengthening of Russian military memorial environment at the end of the 20th and the beginning of the 21st centuries. The object of the research is the state policy of Russia. The subject of the research is the contribution of the search movement in the formation and implementation of state youth and cultural policies in the field of preserving the military memorial heritage from the end of the 20th century to the present day. The conceptual foundations of the cultural policy of the present and the problems of the transmission of the Russian traditions of cultural heritage preservation are explored by O. Astafieva, O. Avanesova, S. Sinetsky, O.Galkova, M. Shub and a number of other researchers. The scientific novelty is caused by the fact that the authors analyze concrete examples of the activities of search associations in Russia to record, preserve and popularize the military memorial heritage and make a conclusion about the priority attention of search engines to objects with military ashes (military burial grounds), transformation of associations from scattered detachments to a single movement and significant dependence on state support.

Keywords: dead defenders of the Fatherland, military burial place, Great Patriotic war, postsoviet period, youth policy, cultural policy, military memorial work, military memorial heritage, search movement of Russia, mass grave

Abstract: In his article Rozin describes the life and creative development of the architects' family who first lived in Russia and then moved to Germany. Rozin is interested in the reasons and circumstances of the family immigrating to Germany at the very end of the last century. The head of the family, Roman Fierstein, was a famous Russian architect and designer and an author of a number of major exhibitions of the USSR economical and industrial achievements. His daughter, Anna Zimonenko, was a researcher at Central Research Institute of Engineering Design. Having moved to Germany, the family continued to organize exhibitions, however, those exhibitions were not so significant and Anna Zimonenko undertook all 'market' support. The research methodology includes historical reconstruction, comparative and situation analysis, biographical analysis, and personality analysis. By analyzing the history of the Fierstein-Zimonenko family, the author of the article traces back particular points of the development of Russian exhibition design as well as the fates of architects at the turn of epochs and the change in social relations. The research is based on the analysis of the history and creative development of the aforesaid Jewish family that were successful in Russia and Germany. 

Keywords: decision, personality, emigration, crisis, architecture, engineering, design, exhibitions, death, life

Abstract: Performance of socially important orders through the monumental art has had a direct influence on the development of Crimea regional culture of the late Soviet period. For this reason, the object of this research is the monumental art of Crimea in the period of 1970 - 80s. The creativity of Crimean masters whose works are significant for a number of Crimean cities (Sevastopol, Alushta, Kerch, etc.) is the object of this research. In particular, Zolotukhina analyzes works of Greiser, Kramarenko, V. Atlantov and E. Volobuva. The methodology of this research includes philosophical, artistic and semiotic analysis of the aforesaid works and their influence on the city life. Monumental art of Crimea in the period of 1970-1980s has never been a matter of individual research which causes the novelty of the research. The author has analyzed monumental art that is not used by modern artists, for example, mosaic and encaustic painting. 

Keywords: plastic form, culture, form, Soviet period, mosaic, Crimea, monumental art, urban space, composition, creation

Abstract: In this article Salienko discusses the influence or absence of Kandinsky in the art of the 1920s. Salienko tries to find the points where Kandinsky's influence could have been seen and thinks whether at least some ideas of the artist and art theorist were put to practice and whether it was because of his influence or not. There is a common belief that being a famous master of the XXth century whose prosperity fell on the 1900-10s, Kandinsky had no influence on the development of the Russian art of the first decade after the Revolution. However, creative principles and teachings of the artist who stood at the origins of the art education reformation in the Soviet Russia left a trace for the VKHUTEMAS students, most of all, their sense of inner freedom, the marginal concept for the art of the Soviet era. In the course of writing this article, the author has used the methods of art historical and cultural analysis. The researcher analyzes unpublished archive materials. The novelty of the research is caused by the fact that Kandinsky's influence on the art or artists of the 1920s has never been studied in the academic literature before. After Kandinsky had left the Soviet Russia in 1921, his name was forgotten. However, the author of the article tries to bring up the phenomenon of Kandinsky's influence despite all the grounds for the opposite. The final results, however, are still not obvious and needs further research.

Keywords: VHUTEMAS, SVOMAS, Tyshler, Society of Easel, OST, students of VKhUTEMAS, art of revolutionary Russia, artistic life, Kandinsky, Communist Academy