Abstract: The object of this study is the diaries of the Russian Successor and Grand Duke Michael Alexandrovich for 1899-1903. The subject of the research is the information potential of the diaries for the quantitative and qualitative expansion of the exposition dedicated to Grand Duke Michael Alexandrovich in connection with the process of museification of the historical building of the former Perm hotel "Korolyov's Rooms". The article examines the contents of the diaries of the Successor, pays special attention to the records of the Grand Duke, which allow to reveal such sections of the exposition as the family environment and daily life of Grand Duke Michael Alexandrovich, his places of residence, educational training, military, state and public activities, foreign trips. The method of source analysis allows us to identify the features of the diaries of Grand Duke Michael Alexandrovich in the context of the historical epoch and the personal characteristics of the author, to isolate the thematic headings necessary for the formation of the exposition in the text of the document. The diary entries of Grand Duke Michael Alexandrovich for the period when he was the Successor to the Russian throne are being prepared for the first time as materials for a museum exhibition. Based on the diaries, it becomes possible to show through the prism of the hero of the exhibition his family ties. The features of Grand Duke Michael Alexandrovich's daily life and everyday life in the Gatchina Palace and other residences, his interests and hobbies, trips around Russia and abroad are revealed. In various details, it is possible to show the military service of the young Successor, his participation in the activities of the highest state institutions of the Russian Empire, public service as a patron and trustee of various institutions.

Keywords: exhibition, museum, diary, source criticism, Perm, Korolyov's Rooms, archive, Successor, Grand Duke, Russian Imperial House

Abstract: The subject of the research is the development, creation and holding of a group immersive exhibition "Millennials", the authors and creators of which are a creative team consisting of a teacher and 15 students. The subject of the exhibition is the culture of childhood in Russia in the first decade of the 21st century. It was during these years that the childhood of the students took place, 13 of whom were born in 2002, and two in 1998 and 1999. The article presents the innovative experience of organizing and holding an immersive exhibition dedicated to the culture of childhood in Russia at the beginning of the XXI century, created by students of the final year of the bachelor's degree of A.I. Herzen Russian State Pedagogical University (direction "Cultural education", module: "Museum and theater pedagogy") in October 2023 - January 2024 under the guidance of the author of the article – M.L.Magidovich. The following approaches and methods of sociological surveys were used by the authors: case study, included observation, focused survey, anonymous questionnaire. In many ways, the study was based on the theory of cultural capital and social space of Pierre Bourdieu. The novelty of the study is determined by the artistic components of the exposition (concept, title, texts, sculptural objects, audio-visual content), the format of the exhibition (performative basis, theatricalization, interactivity), as well as the author's methodology and methodology for collecting and processing empirical data obtained during the development and holding of the exhibition. Among the main conclusions, one can note the revealed nostalgia for the own childhood of modern 20-year-olds, the dependence of generational cultural codes and the structure of everyday life in childhood on television content viewed in preschool and primary school age, problems of intergenerational communications associated with various spectator experiences in childhood. The format of the collective exhibition of students contributes not only to the growth of professional competence of future professionals, but can also become the basis for convergent research and the development of significant museum projects. The obtained research results can be used both in the artistic practice of contemporary art and in social and humanitarian studies of youth.

Keywords: childhood culture, Action research, collective performance, audiovisual installation, exhibition design, student, exhibition, art-pedagogics, art education, immersive

Abstract: The object of research is Chinese fine art presented in Soviet museums, museum practice and scientific discourse that has developed around the study of Chinese art in the USSR. The subject of the research is the specifics of designing exhibitions of Chinese art in Soviet art museums and the issues of its historical transformation. The analysis of a number of exhibition events held in Soviet museums and dedicated to Chinese fine art is proposed. During the consideration of the topic, such issues as the factors that influenced the methods of Soviet scientists in planning Chinese expositions, the degree of their effectiveness in relation to communication between the Soviet viewer and works of Chinese fine art are traced. This material is used to reconstruct the process of transformation of Soviet art critics' approaches to presentation and communication in the field of Chinese art. The comparative historical method is used to allow a comparative analysis of the Early Soviet and late Soviet periods in order to comprehend the issues of the evolution of scientific knowledge about Chinese art, approaches to its research, museum presentation and communication in this area. A descriptive method of analyzing exhibitions and collections of Chinese fine art in Soviet museums is used. For the first time, the nature of Soviet museum studies of Chinese fine art is generalized, the approaches of Soviet researchers to presentation and communication in the field of fine art in China are revealed, and their historical transformation is traced. The main conclusions of the study are as follows. The nature of the evolution of Soviet researchers' approaches to presentation and communication in the field of Chinese fine art in USSR museums is determined by the movement towards the development of deep scientific ideas, which in the late Soviet period provide a reliable basis for the effective implementation of certain approaches to exposition planning, the complication of exhibition events, the movement of Soviet museological theory from an ideologized view of exposition material as a means education of a citizen of a new formation, to the perception of an independent artistic idea of exposition works. Since the second half of the 1980s, new principles of artistic communication between the viewer and works of fine art have been formed in the USSR: an independent artistic idea of exposition works is brought to the fore, which provides favorable conditions for the Soviet viewer to perceive traditional Chinese aesthetics as a separate phenomenon of ancient and original Chinese culture.

Keywords: Soviet museology, presentation of art objects, museum communication, exhibition, the exposition, Chinese collection, the museum, Chinese art, artistic communication, Chinese aesthetics

Abstract: This paper takes the intangible cultural heritage of Chinese handicrafts as the object of study, aiming to deeply explore the mechanism of its inheritance and protection. The intangible cultural heritage of handicrafts refers to traditional artefacts and handicraft products created through craftsmanship, as well as the knowledge, skills and cultural expressions associated with them. Such heritage is not only a collection of tangible products, but also intangible cultural expressions rich in history, culture, skills and philosophy. They often represent the history, tradition and identity of a culture. Chinese handicrafts have a rich history and contain many cultural connotations and historical values. Each craft holds deep cultural traditions and unique regional characteristics. The innovation of the article is that it proposes a diversified protection framework, stresses the synergy of government, market and society, and analyses the lessons learned in combination with specific cases. It is found that although China's intangible cultural heritage of handicrafts faces many challenges, such as the impact of industrialization, the transformation of the market economy, and the loss of talents in traditional skills, its inheritance and preservation can be effectively promoted through measures such as improving laws and regulations, strengthening public education, and promoting social participation. The article ultimately calls for the construction of an inclusive protection mechanism to achieve the sustainable development of China's handicraft-based intangible cultural heritage. (This article is the result of the project "Mutual learning of strategies for preservation and transmission of intangible cultural heritage of Russia and China in the field of handicrafts".)

Keywords: social participation, skill inheritors, tradition and modernity, cultural diversity, cultural protection mechanisms, protection, heritage, handicrafts, China, Intangible Cultural Heritage

Abstract: The object of the research of the article is an actual topic for a modern designer – the forms of representation of a sound/musical image by visual expressive means. The subject of the study are examples of information and accompanying materials developed for cultural events related to music. The projects of contemporary authors Duan Zhihua and Rocio Galarza (Rocío Galarza) are analyzed. The purpose of the work is to consider the specifics of creating a visual image of a musical/sound composition, as well as the design approach of conducting project work on creating a composition in which visual and sound contexts form a structural unity. The research method in this work consists in applying an analytical approach to the analysis of design projects dedicated to music, which is based on the synthesis of iconographic and semantic analysis of compositional solutions, and can be used in the design, research and educational activities of the designer. The scientific novelty of the research lies in the introduction of new empirical material into circulation, in which the creation of a project compositional form is considered as the creation of a communicative system based on the combination of expressive means encoding information about visual and sound content. The study showed that the musical image perceived, as a rule, through the performer, in creating its visual equivalent implies its interpretation by the designer. The analysis of the projects of modern designers posted on the web confirmed that in a visual image that carries information about a musical and artistic event, visual and sound contexts form a structural unity, becoming a unique subject for study, contributing to the development and improvement of design methods. In the works of modern designers Duan Zhihua and Rocio Galarza, there is a desire to develop compositions that differ in an easily readable semantic connection of artistic and expressive elements with a broad socio-cultural context.

Keywords: booklet, poster, music and art event, visual and sound image, corporate identity, visual design, multimedia, polygraphy, music, design

Abstract: Due to the need for clustering of the tourist, cultural and museum environment, the need for scientific research among cultural scientists, museologists and other researchers has increased. The relevance of the article is due to the need for analyze cluster initiatives in the context of the transformation of individual museums into museum clusters. The object of the study is the regional museum environment. The subject of the study is the museums clusterization as a tool for the formation of a museum clusters. The purpose of the article is to study the cluster initiatives in the process of forming a museum cluster. To achieve the goal, the following tasks were defined: 1. consider the theoretical and applied aspects of the formation of cluster initiatives; 2. analyze the factors of participants' interest in creating a museum cluster; 3. identify elements that negatively affect the creation and functioning of museum clusters. General scientific research methods, such as the method of analysis and synthesis, were used in the research. The method of scientific forecasting was also applied to create cluster initiatives in the museum environment. Despite the range of published works, which belong mainly to economic scientists, there are very few studies on the introduction of cluster initiatives into the cultural environment, which necessitates further study of this area. The scientific novelty of the research consists in the analysis of cluster activities in various branches of cultural life and the presentation by the author of the specifics cluster initiatives. The article considers a cluster as a special type of business projects based on the collective actions of their participants (cluster initiative). The concept of "cluster initiative" is also defined, the main purpose and objectives of cluster initiatives are highlighted. The specifics of its use in the creation of museum clusters are considered.

Keywords: cluster observatory, joint cluster project, stakeholder, museum cluster, localization, commercialization, Republic of Crimea, museum environment, cluster initiative, the museum

Abstract: The subject of the study is the process of physical education at the university. The object of the study is the educational and training work on physical culture and sports at the university.The purpose of the study is to study the ergonomics of the environment and its impact on the biomechanics of motor actions implemented in the educational process of university students in the discipline "Elective courses (modules) in physical culture and sports". In this work, the authors presented in the form of a set of research methods, which included such as theoretical (system analysis, generalization), empirical methods (observation, included observation, pedagogical experiment) and statistical methods. The obtained data recorded during the study, after analysis and statistical processing, allowed us to state the importance of taking into account the influence of the ergonomics of the environment and formulate a conclusion about the need for its use, recognizing the effectiveness of its application in the practice of the educational process in the implementation of the program material of the discipline "Elective courses (modules) in physical culture and sports" in the walls of higher school. The scope of the results. At the training sessions on the discipline "Elective courses (modules) in physical culture and sports" in high school.The main conclusions of the study are the use of regional features of the ergonomics of the environment in the educational process. Such a format of research contributes to the development of the relationship between the theory and practice of physical culture and sports in the organization of the educational process of students at the university, giving it not only a practice-oriented character, but also a potentially developing science in competitive market circumstances. The novelty of this study lies in the use of various sports complexes, recreational walking and training grounds above different sea levels, it is possible to achieve an increase in the level of acclimatization changes in the body of students, from which it can be concluded that the ergonomics of the environment is used in the educational process of the university.

Keywords: ergonomics of the environment, ergonomic factors, biomechanics of movements, acclimatization changes, regional peculiarities, educational process, physical culture, physical fitness, motor actions, students

Abstract: The object of the study is the work of the French composer of the XIX century Giacomo Meyerbeer, the subject of the study is the informative and entertaining components of his work. The most famous works of the famous maestro are used for analysis: "Robert the Devil", "Huguenots", "The Prophet", "Dinora". The author examines the ratio of "meaningful" and "entertaining" components in the dramatic and musical construction of the opera from the viewpoint of the traditional art of the XIX century installation "Entertaining - to teach!". The aim of the study is to correct the thesis about entertainment as the main drawback of Meyerbeer's operas, since all works of stage art, including his contemporaries, cannot do without an entertainment component. The main conclusion of the study is that the meaningful, instructive side in Meyerbeer's works is formally preserved, which, at first glance, makes the reproaches of his critics meaningless. However, upon closer examination, it turns out that the content of the operas is emasculated, reduced to the level of platitudes and cliches, becomes contradictory and even ridiculous, while the entertainment side is strengthened and becomes the leading one. Thus, the reproach of entertainment against Meyerbeer should be corrected: their defect is not that they entertain, but that they lose a meaningful component. This model of the ratio of entertainment and content will later be used by modern mass art.

Keywords: the grand opera, the ideological content of the work, art criticism, opera dramaturgy, Giacomo Meyerbeer, romanticism, entertainment, french opera, Eugene Scribe, spectacular arts

Abstract: The subject of this research is the project process of introducing the art of traditional ornament into the multimedia space. The relevance and novelty of the topic are caused by the use of motifs of Russian traditional ornaments in a new technological environment, which also helps to attract the attention of the younger generation to traditional culture, strengthening the connection between traditions and modernity. The aim of the research is to study the interpenetration and mutual influence of artistic techniques and creative methods of creating traditional ornaments for adaptation and application in the process of developing multimedia projects. The main objectives of the research include, firstly, consideration of the use of motifs of Russian traditional ornaments in a new technological environment on the example of student projects; secondly, analysis of the project process for creating motion graphics made using elements of traditional ornament and revealing the sound image of a musical composition created for an orchestra of folk instruments; in-third, the analysis of aspects of the development of elements of traditional ornament with examples of tools that implement a particular technology.In the course of the study, the analytical method of pre-project analysis, the formal-stylistic method of describing and analyzing the art form as the internal organization of the structure of the interaction of elements in the composition of a traditional ornament were applied, the experimental method of designing a multimedia composition was considered. As a result of the research, specific features of synthesizing a set of possible solutions in creating a design project with the active use of the sound component were identified. The role of sound/musical composition in the design of a multimedia project, the main methods, techniques of working with images and applying effects to create a comfortable existence and development of traditional ornamental motifs in a modern digital environment are analyzed. The technological aspect of creating a visual and sound composition was also analyzed.

Keywords: traditional ornament, multimedia project, animation effects, sound, animation, multimedia, designing, motion design, information technology, digital art

Abstract: The object of this research is the ecological-cultural concept, which is based on the theory of the noosphere. Special emphasis is placed on the ethical ecology. The author explores the essence and specificity of the noospheric reality, as well as the role of the new scientific direction – ecology of culture in development of the ideas of environmental safety in modern world. The subject of this research is the aesthetic education in the context of the ecology of culture, the concept formulated by the Academician D. S. Likhachev. The author believes that aesthetic education in the context of the ecology of culture is an irreplaceable instrument for the formation of environmental competencies of an individual. The concept of aesthetic education developed by B. T. Likhachev, as well as the latest approaches in art therapy are used as the examples. Analysis is conducted on the theoretical and practical literature that allows revealing the essence and specificity of aesthetic education in light of the ecological-cultural concept. The acquired results can be used in the development of academic programs and methodologies in the field of aesthetic education and art therapy for dealing with different population categories. The novelty consists in the fact that this article is  first to examine the essence and specificity of aesthetic education in the context of ecological-cultural concept based on the representations of the noosphere. The author's contribution consists in comparison of different, at first glance, concepts (the theory of noosphere, ecological-cultural concept, concept of aesthetic education) and obtain the results that are relevant for both, theoretical research and practical use. The main conclusions are as follows: 1. The development of ecological-cultural representations is fully implemented only in the context of the theory of noosphere. 2. The aesthetic education in the context of the ecology of culture is currently a powerful instrument for the formation of environmental competencies of an individual.

Keywords: Beauty, Aesthetic Category, Ideosphere, Moral Ecology, Art, Culture, Noospheric Reality, Cultural Ecology, Aesthetic education, Art Therapy

Abstract: This article discusses the concept of foreign-language education of E. Passov. The author divides this concept into two parts: the first represents a general new concept of education with culturological and personalistic orientation; while the second represents concretization of this concept in relation to teaching foreign languages. Analysis is conducted on the definitions of communication and situation introduced by E. Passov, which mediate V. S. Bibler’s concept of the “dialogue of cultures” and the new semiotically communicative practice of teaching foreign language. The author demonstrates that E. Passov offers fundamental restructuring of the paradigm foundations of education, orienting it towards the dialogue of cultures, individualization, communication, equal horizontal relations teacher – student relations. Instead of cognition and digestion of normative contents, the puts the desire and motivation to learning alongside spiritual becoming and competence of creative activity to the forefront of the educational process. The author analyzes the method and means of specification of the general foreign-language concept of education offered by E. Passov – modeling of culture, classification of communication situations and language meanings, techniques and technologies used in foreign-language education. Attention is given to the fact that E. Passov has a nontraditional perspective upon techniques and technology – as the competencies and abilities developed by a young person in the course of education.

Keywords: spirituality, individuality, activity, creativity, personality, communication, language, culture, education, content

Abstract: This article examines the symbolic space of northern cities of the Sakha Republic (Yakutia), represented by art objects of modernity. The interpretation of landscape text, its symbolic transformation within the framework of transformations of the state structure contributes to broad understanding of territorial identity and determination of its new forms and projections. The authors consider the experience of Central Russia and Western cities. The article presents classification of art objects, murals and graffiti of the cities of Sakha Republic (Yakutia) by structural-semantic hierarchy in the monumental decorative art of urban space. Special attention is given to the bright examples with regional and local code components, as well to the objects created under the influence of Western culture. The novelty of this research consists the overview and analysis of the art objects of northern cities of the Sakha Republic (Yakutia) from the perspective of semiotic approach. The peculiarities of creation of art objects, their symbolism and meaning are determined. The author highlights the main flaws in the concept of creation of urban spaces in the North, as well as offers possible solutions to the questions of formation of favorable urban environment, taking into account seamless adaptation to time and place. Emphasis is  made on the need for systemic approach in the search for own identity in erection of art objects, application of color and light, as well as on the need for functionality and environmental friendliness of art objects in northern cities of the Sakha Republic (Yakutia).

Keywords: northern city, symbol, urban environment, landscape, identity, art object, urban space, symbolic space, regional component, sculpture

Abstract: This article discusses the problem of culture-congruent social action in the conditions of cultural crisis. Attention is turned to the fact that the principles of conformity to natural laws and cultural congruency were originally formulated in the pedagogy (Pestalozzi, Froebel, Diesterweg); however, since the comprehension of culture has changes significantly, these principles require reconsideration.  In this context, it is suggested to differentiate the modern culture, national cultures, and post-culture. Analysis is conducted on the crisis phenomena of modernity and national cultures. The article lists the current development trends that comprise post-culture, the processes and structure of which are being formed, but yet not clear. Therefore, the future is characterized with complexity and uncertainty. Based on the proposed differentiation and concepts, the author examines two ways of culture-congruent actions. One suggests the revision of usual coherent (i.e. common to the entire culture) ideas, while the other – setting the whole and essence of the phenomena of modernity and post-culture. In the author’s opinion, the need to re-establish in the usual concepts and setting the whole is not the study of culture, but a methodological criticism and structuring of patterns and hypothetical scenarios. For better understanding of this approach, the two extended examples are presented: S. Benhabib's discussion of migration policy and the author's project of a new cultural meaning of post-culture.

Keywords: modern, postculture, crisis, past, future, culture-like action, culture, trends, patterns, law

Abstract: This article analyzes the concept of state of the military historian Martin van Creveld. This analysis allowed the author to view prerequisites and establishment of the state and denote the concept of state. In the latter he differentiates the concepts of state and social practices that ensure their implementation, organization of management and accepted in culture explanations on the need for such organization, which in the author’s opinion comprises the meaning and content of power. Moreover, the article introduces the term of sociocultural pre-basis of the state that allows denoting the substantiation of the trajectory of development of the state and selection of a particular political form. Research methodology includes situational and comparative analysis, articulation of the problems, structuring of notions, reconstruction of historical evolution of the state, analysis and comprehension of the writings of M. Creveld. The author was able to analyze the proposed by Creveld concept of the state, as well as suggest an original version of establishment and development of the state, outline the characteristics of the concept of state (differentiation of stages of its establishment, concepts of states and social practices that ensure their realization, etc.), as well as raise a number of questions related to the discussed topic.

Keywords: explanation, management, power, reconstruction, genesis, state concept, concept, formation, crisis, concept, conception

Abstract: The goal of this work consists in finding elements of Sami ornament in house carving in the northwest of Kostroma Oblast of the Russian Federation, as well as examination of their impact upon the development of cultural heritage of the region. The subject of this research is the decorative wooden elements of residential houses of the region and embroidery ornaments favored by the Sami people. Special attention is given to the use of décor at the present time. The author also reviews the décor of items created in the period of early settlement of Slavic people in the region. The research method is the visual fixation of elements of decorative carving, and comparison with the elements of ornaments and embellishments of different eras and peoples widespread on this geographical area. The analysis of acquires data allows understanding the visual expression of cultural heritage of the region and modern application of the décor elements of the ethnic group that left the territory thousands years ago. The result of this study consists in provision of evidence of the presence of Sami tracery in the modern house carving in the northwest of Kostroma Oblast, which underlines the succession of cultural heritage of the region in the field of applied arts. The novelty is defined by using the method of comparison of decorative traceries of different generations and peoples residing in a particular geographic area.

Keywords: folk, ornament, Sami, continuity, heritage, house, carving, decor, culture, population

Abstract: The aim of the research is to find archaic elements in decorate carving on houses in the Buoy district of the Kostroma Region, Russian Federation, and analyze whether these elements correspond to cultural heritage continuity criteria. The subject of the research is devorate elements made out of wood and fixed on houses. Taking into account references to the semantics of paganism and the use of these elements not only as decoration but also as protection from negative influence on houses and people living there, Travin focuses on general and local typical decoration elements on a wooden building. The method used by the author of the article is the visual fixation of decorative carving and comparison of visible decoration with decorative elements of pre-Christian era that can be found in this region based on the analysis of literature and images. The results of the analysis give an insight into the chain of cultural heritage and demonstrate the decorate elements have been used for hundrends or even thousands of years. The main outcome of the research is the proof that modern house craving elements in the northwest of the Kostroma Region have elements of the Bronze Age and the Neolitic Age. The novelty of the research is caused by the fact that the author uses the comparison method to compare decoration of previous generations with decoration of current generation in a wide territory. The conclusion of the research is that modern decorative patterns have very ancient decorative elements which is a proof of the continuity of cultural heritage in this region. 

Keywords: folk, neolith, Buoy, heritage, house, casing, carving, decor, culture, crafts

Abstract: The article represents the variant of methodological introduction to the theory of questioning. The theme of constructing this theory is stated; two principal historical stages of questioning practice comprehension are distinguished (in antiquity and modern era). Two traditional approaches to the analysis of questioning - formally logical and philosophical - are characterized. Concepts 'practice with a questioning', 'sphere of questioning', 'situation of questioning', and 'communication of questioning' are introduced. These concepts were later used in the process of reconstruction of questions and answers in A Confession by L.N. Tolstoy. In the research, the following methodology is implemented: problem defining, situational analysis, the introduction of new concepts, reconstruction of the work, methodological scenario planning. As a result of the study, it was possible to define a number of concepts which are important for constructing a theory of questioning (teaching of questioning) and also plan the methodological scheme of such a theory. The reconstruction of questioning in A Confession, the famous Tolstoy's piece of work, in which were used such concepts as 'sphere of questioning', 'situation of questioning', and 'communication of questioning', is proposed. 

Keywords: communication, situation, problem, reconstruction, answer, question, Questioning, thinking, sphere, practice

Abstract: In this research Korpan analyzes the concepts of 'language' of the artwork created by V. Kandinsky, researchers of the State Academy of Fine Arts (in particular, N. Volkov and A. Gabrichevsky) and Ya. Chernikhov from the point of view of the influence of these concepts on the development of visual communications of the 20th century. Based on the non-figurative fine art of the Russian avant-garde, artists and philosophers tried to create the 'language' that would be universal for all kinds of arts, and the theory of morphogenesis (V. Kandinsky and other researchers of the State Academy of Fine Arts) as well as a universal instrument for all kinds of visual communication (Ya. Chernikhov). The author of this article carries out a comparative analysis of different concepts of 'language' of art, defines general elements and principles of morphogenesis that had the greatest impact on the development of visual communications of the 20th century. The novelty of the research is caused by the fact that the author views the theories of Kandinsky, N. Volkov, A. Gabrichevsky and Ya. Chernikhov as an integral concept that resulted in further development of methods and techniques of visual communication up to creation graphical user interfaces. The results of the research can be used to develop the system of graphical symbols (including computer interfaces) and in the field of graphic design. 

Keywords: principles of morphogenesis, Russian avan-gard, symbol system, language of graphics, non-verbal communication, visual communication, graphic design, visual perseption, composition in design, design theory

Keywords: neklassicheskaya estetika, samoorganizatsii khudozhnikov, khudozhestvennoe soobshchestvo, khudozhestvennaya sreda, sovremennoe iskusstvo, galerei, detsentralizatsiya

Abstract: The main component of culture is the audio sound. The object of study is a musical recording as a socio-cultural institution with its specific corporate policies the study of which is the subject of the publication. In the music business, corporate culture plays a particularly important role as it advocates the axiom behavior for all participants in these relationships and is a powerful strategic tool. To date, there remain issues of the relationship between corporate culture and corporate law in music business. In this regard, the author examines the problem of correlation between corporate culture and corporate law in music business. Particular attention is paid to the cultural significance of the music recording technology. The research is based on the phenomenological concept of organizational culture and the theory of social institutions that are understood as stable complexes of formal and informal rules, principles, standards, attitudes governing the interaction of people in a particular sphere of life and organizes it into a system of roles and statuses. The novelty of the research lies in the scientific substantiation of the provision according to which corporate relationships in the recording business perform the role of a coordinator of common ties, creating a comprehensive communications network with common rules, thereby forming new cultural levels of musical sound recording, sale and consumption of the phonographic products.

Keywords: PR-structure, corporate communication, culture, corporate law, sound recording, music industry, music business, major, label, phonographic products

Abstract: Cultural heritage in the field of audiovisual culture phonographic subsystem regarded by the author as an open system of socio-cultural communications in Eastern Europe, which is the object of study. The subject of this publication is the history of East German rock as sociodynamic factor in the development of communications in the field of music sound recording in the German Democratic Republic. The author is justified in the use of modern cultural knowledge of the term «Ost Rock». Particular attention is paid to the characterization of the record of the GDR. Problems of studying the history of rock music in the GDR record artifacts are considered in relation to varying interpretations. The methodological basis of the article is a systematic method, because the study is based on a synthesis of different views on the phenomenon of musical recordings. The author conducts scientific research, based on the most significant ideas belonging to different areas of modern humanities, where the priorities are the comparative-historical methodology and philosophical-anthropological analysis. The author concludes that actually rock music became the unofficial center of the special social and communication system, around which in the conditions of socialism in the GDR (as well as in other countries «Eastern Bloc») formed heterogeneous youth subcultures. The novelty of the research is to establish a communication system elements GDR record based on the state company «Deutsche Schallplatten Berlin» with several trademarks, including the special place occupied «Amiga», which has now acquired a special nostalgic cultural status.

Keywords: Socialist Bloc, Amiga, Record Company, Label, Gramophone Record, Phonographic Culture, Ost Rock, Beat Music, East Europe, German Democratic Republic

Abstract: the article raises a topical issue of preserving and developing a national culture in modern Siberia. The novelty of this research is in empathizing the four levels if national Ukrainian culture development: traditional domestic and family, education, social organization and the social elite’s spiritual/artistic. The author explores the correlation between national culture and the degree of dispersion of residence of the Ukrainian settlers and their descendants. The main substance of the article is focused on ethnical and cultural analysis: statistics, cultural identity, national self-awareness, degree of national culture preservation, general model of Ukrainian culture development. The author defines the model of Ukrainian national culture development and provides recommendations for its growth in Siberia.

Keywords: culturology, Ukrainian national culture, places of compact and dispersed residence, national culture development levels, settlers, sub-ethnos, rites, customs, regional interests, components of national culture

Abstract: The article considers the definition of culture which is the most adequate in regard to the latest studies of human speech activity proving that ‘speech formation’ and ‘culture formation’ are becoming practically synonymous now. It is asserted that in the 21st century, human existence is defined by the consistency of outcasts from niches, stratum and etc. but not the consistency of social bonds. Under such conditions construction of one’s personal ‘first world’ is nothing else but a construction of one’s own individual and na ve culture. The author of the article suggests one of the possible methods of teaching cultural studies which would allow to master universal intellectual operations and to focus on a personality living in an ever-changing world.

Keywords: cultural studies, culture, speech activity, social bonds, dialogue, first world, shock of the present time, creativity, motivation, teaching