Abstract: In this theoretical article, the authors turn to the analysis of studies explaining the origin and revealing the functions and meaning of human oral speech within the framework of an evolutionary approach. First of all, the authors are interested in the influence of sexual selection on the development of verbal skills in different age and gender groups. In this regard, the data of the history of the human life cycle are of particular interest, which indicate that the mastery of language as a tool for influencing and manipulating the opinions of others approaches an advanced level of proficiency only at the time of puberty, and speech, thus, begins to play an important role in intersex competition. Rapidly developing with the onset of puberty, the ability to performative vivid performances, to defend their position, as well as to conduct debates in public, apparently, can be guided by the forces of sexual selection, and therefore, they should manifest themselves more clearly in men than in women. It is assumed that verbal mastery can serve as a means of actively attracting attention for the purpose of self-promotion and improving the social status of the speaker. The methodological basis of our work was largely the analysis of ethnographic sources. In the article, the authors cite extensive ethnographic material confirming the connection of high social status with oratorical abilities. The authors also turn to the latest research that analyzes the differences in performative speech between men and women. Experimental work shows that in a conversation with an attractive woman, men tend to be more creative in choosing words and expressions. Some researches consider the connection of various aspects of speech with the attractiveness of the speaker, his masculinity and adaptability. Of great interest are studies studying the relationship between musical abilities and attractiveness, as well as works analyzing the articulatory features of oral speech and their connection with belonging to a certain social environment or social class. All the features of speech given in the review could most likely have been formed by the pressure of the forces of sexual selection. In this regard, the study of sexual dimorphism seems to be one of the most important directions in the research of performative speech.

Keywords: voice pitch, masculinity, maturation, sexual selection, speech, language, life history, human evolution, leadership, eloquence

Abstract: For Russia as a multinational country, with a rich history and traditions, as well as a specific way of life, the topic of double faith is still relevant to this day. The subject of the study is the confessional markers of dual faith in the Mari and Udmurt cultures in modern settlements of the southern districts of the Kirov region. The aim of the work is to analyze the representation and visualization of the syncretism of paganism and Orthodoxy in the Mari and Udmurt cultures through confessional markers in the natural landscape of the southern districts of the Kirov region. The empirical basis of the research is the materials of the 2017-2023 expeditions to the Kizmez and Malmyzhsky districts of the Kirov region, where Mari and Udmurts live, who are third and fourth most numerous population of the Kirov region. Based on the methods of analyzing the features of religious and ethno-cultural interactions of these peoples and analyzing sacred objects inscribed in the natural landscape, the authors used methods of historical and cultural comparison and analysis of textual materials. New objects of the sacred natural landscape have been identified among the Mari and Udmurts, in which there is a deification of nature. It manifests itself in such confessional markers as sacred groves and fields where pagan deities, spirits of the forest were worshipped. In addition, the sacred meaning was carried by the sanctuaries of heroes and places associated with the souls of the dead, inscribed in the natural landscape of the area. The novelty of the research consists in clarifying the specifics of some rituals, supplementing information about the beliefs of the Udmurts and Mari, introducing new objects of the sacred cultural landscape into scientific circulation, which is designated as the intangible cultural heritage of the peoples of the Vyatka Region. The authors come to the conclusion that some fragments of pagan beliefs and rituals among the Mari and Udmurts still exist and are closely connected with the natural landscape and memories of places of worship, the historical memory of the people. At the same time, Orthodoxy has taken deep roots and strong roots in the hearts of these peoples. But the historical and comparative study of religious beliefs and rituals shows that the original syncretism of Orthodoxy and paganism of the Mari and Udmurts of the southern districts of the Kirov region serve as a means of ethnic identification in the formation of the sacred cultural and natural landscape.

Keywords: sanctuaries, sacred groves, natural landscape, Udmurts, Mari, syncretism, dual faith, Christianity, paganism, Kirov region

Abstract: In modern humanities, it is customary to consider naive art and naive literature as two separate phenomena. Based on this approach, the study of naive fine art is given over to art criticism, and the study of naive literature remains within the framework of philology and linguistics. Culturology explores culture as the historical and social experience of people, which can manifest itself in their work and is interpreted in the "cultural texts" of art. This article actualizes the need to move from narrowly focused research to a comprehensive approach: contextual study of visual and verbal works of naive artists. The objects of this study are paintings and poems by the naive artist Nadezhda Spirina (Ivanovo region, the city of Yuzha). The subject of the research is the aesthetics and poetics of the intertextuality of the works of a naive artist. The aim of the work is to analyze the stylistics and composition of paintings in combination with the poetic texts of the author. Tasks – search for intertextual references and reminiscences in the works of N. Spirina, the disclosure in her works of various practices of the author's self-reflection, testing the hypothesis of expanding the status of the work of a naive artist as a cultural text, taking into account the semantic features of verbal utterance for the perception and reading of the visual text, that is, the intertextuality of works of naive art. Synchronistic, comparative, biographical, psychological, semiotic, cultural and historical analysis are used. The scientific novelty of the research lies in the analysis of the stylistics and composition of the paintings of a naive artist in combination with the poetic texts of the author, which makes it possible to more accurately interpret the artist's mission, which forms his naive utterance.

Keywords: intertextuality, visual texts, verbal texts, narrative, naive author, naive literature, naive artist, Nadezhda Spirina, naive art, Ignatiy Chapkin

Abstract: The object of the article is the artistic life of Shanghai at the beginning of the 20th century, in which the most attention is paid to the study of the activities of art societies in order to scientifically reconstruct the creative process of Shanghai of the last century. The topic of the research is the contribution of the artistic associations to the cultural life of the city. Their activities are aimed at introducing European painting techniques and modernist trends into the visual culture of the country. The article attaches particular importance to the unique character of the city, tolerant and open to experiments in the field of visual culture. The paper describes three vectors of art development through the activities of art societies: upholding the foundations of traditional Chinese painting, the active inclusion of the European visual language and the synthesis of these two seemingly mutually exclusive streams. Using the historical method, the author analyzes the activities of art societies that significantly influenced the formation of a new scenario for the development of the visual culture of Shanghai in the first third of the 20th century. Firstly, at the beginning of the last century, this metropolis became the largest economic and cultural center of China. Secondly, most of the local artists who joined public organizations received Western education. Thirdly, the activities of art societies have significantly enriched and expanded the creative possibilities of the masters, attracted the attention of the population to the fine arts, and modernized the painting traditions of China. The author of the article comprehends the influence of Russian artists on the cultural life of Shanghai, and also focuses on the emergence and development of "female" art in Chinese culture during the period under study. This research has not only theoretical value, but also practical significance, and allow to determine the scenario of the development of Chinese fine art at the present stage.

Keywords: migrant, western art, artist, art exhibitions, traditional painting, fine arts, Shanghai, art societies, China, XX century

Abstract: Ñhatbot based on artificial intelligence is a comprehensive research and educational tool for Russian language teachers and Chinese students studying Russian language and culture. This article is devoted to the issue of integrating a chatbot into the educational process as part of the study of the Russian language by Chinese students. The possibilities of using a chatbot in the aspect of RFL in face-to-face and remote formats are considered, and its advantages and disadvantages in acquiring specific practical skills, in particular, when studying Russian numbers, are identified. The purpose of this research is to study the possibilities of using a chatbot to identify the meaning of language units and the correctness of grammatical structures, as well as cultural characteristics in the process of teaching Russian as a foreign language. The research method is to analyze the correctness and usefulness of the chatbot's (ChatGLM) responses to questions related to the Russian language and culture. The scientific novelty of the study lies in the consideration of practical aspects of using a chatbot for studying the Russian language and culture. The results of this study show that the chatbot is a useful tool and allows you to practice language, ask questions in Russian and Chinese and receive answers from the system. To a limited extent, the chatbot can correct errors, suggest correct phrases and help students improve their foreign language communication skills. Machine learning methods and technologies, such as the chatbot, can be used to improve foreign language skills in the context of cross-cultural communication if treated judiciously. The results can be used to create methodological developments in the field of Russian-Chinese intercultural communication, as well as in the process of learning relevant languages.

Keywords: language and communication, international education, Russian Chinese numbers, practical aspects, intercultural communication, RFL, Chinese students, Learning Russian language, language model, chatbot

Abstract: In the modern performance of ancient music, one of the central tasks of singers is the desire to decorate the melody independently. Taking into account the lack of knowledge and skills of Baroque improvisation among domestic performers, the decorations used often represent, in fact, only a technical element that needs to be dealt with. In this case, the ornaments have no artistic value, they sound faded, not corresponding to the main purpose – to emphasize the affect and enhance its expressiveness. The proposed article is aimed at solving topical problems in the field of Baroque performance related to vocal ornamentation and the transmission of the affect of the composition. The author of the article provides historical data on the characteristics of melisms and their focus on the expression of certain affects, which determines the scientific novelty of the study. The research methodology is based on a historical approach. Methods of analysis and synthesis are also of particular importance, thanks to which, when studying disparate data, it was possible to recreate the history of ornamental art in connection with the opera traditions of the first half of the XVIII century. The author's position is that any kind of ornamentation in ancient arias should be used in the melodic line in order to emphasize and enhance the affect of the composition being performed. When performing compositions of the time in question, it is important for a singer to understand the importance of decorating a melody as one of the main means of expression and, accordingly, be guided by the choice of jewelry. The author draws conclusions about the relationship and mutual influence of ornamentation and affect in the Baroque music. The material of the article and the conclusions will be useful to singers performing ancient music for its stylistically correct interpretation.

Keywords: decorations in singing, affects in music, style, ornamentation and affect, melisms, passages, vocal ornamentation, expressiveness in singing, Italian opera tradition, XVIII century

Abstract: The purpose of the article is to identify the main directions and reconstruct the practices of using cryogenic resources (cold, snow, ice, permafrost) and, in general, the "domestication" of cold by the Russian population of Yakutia during the mid XIX century and the twentieth century. The source base for writing the work was a set of disparate ethnographic information presented by published works and documents from the collections of the State Archive of the Irkutsk Region (Irkutsk), the Scientific Archive of the Siberian Branch of the Russian Academy of Sciences (Novosibirsk), the Archive of the Russian Academy of Sciences (Moscow) and its St. Petersburg branch. In addition, a number of information was obtained during the author's empirical research in a number of rural settlements of Yakutia during 2017-2023. The methodological basis for the preparation of the article is the principles laid down in cryosophy, which involve the study of the cold matter of the Earth through the prism of their role as an active element of the universe, as well as in the Cryoanthropology. Within the framework of the Cryoanthropology, the formation of the traditional culture of the indigenous ethnic groups of the Arctic and Subarctic is considered through the prism of the dominance of natural cold in the region, cryogenic processes and phenomena as fundamental, environmental factors. In this regard, the article shows the practices of the exploitation of cryogenic resources by the Russian population of Yakutia in cattle and horse breeding, agriculture, in ensuring the functioning of residential and outbuildings, organization of storage and preparation of food, etc. It is noted that they had certain specifics within various groups of Russian settlers caused by specific natural and geographical features of their areas of residence, as well as characteristics of interethnic ties. In this regard, differences between, for example, the Prilensky and Arctic groups of the Russian old-timers have been recorded. The key vectors of the "domestication" of cold by the Russian population of Yakutia are highlighted.

Keywords: permafrost, ice, snow, everyday practices, economic activity, cryogenic resources, Russian population, Cryoanthropology, Yakutia, Arctic

Abstract: The Art Nouveau style in architecture of the late XIX-the first third of the twentieth century was distinguished by the synthesis of all previous styles and the free variability of the composition of both the main architectural volumes and their decor. Depending on the predominance of a particular style in a particular building, it is classified as a sub-style, for example, Neo-Gothic, Neo-Baroque, Neo-Renaissance, Neo-Russe, etc. A characteristic feature of modernity is also the use of various ethnic elements by architects. The subject of the article is the cultural characteristics of villas and palaces on the Southern coast of Crimea and the individual character reflected in them by architects in accordance with the requirements of customers, their national and professional affiliation, interests and hobbies. A special contribution of the authors is the analysis of the examples of architecture and its decoration, not abstractly, but in close connection with the personality of their owners and customers. The article uses the methods of historicism and the comparative method in the analysis of the belonging of an architectural object to a particular style; methods of analysis and synthesis in the characteristics of styles of both individual parts of architectural monuments and the entire building as a whole. The scientific novelty of the study lies in the fact that for the first time the authors described the villas and palaces of the Southern coast of Crimea not only from a historical, architectural and historical-art historical point of view, but from the point of view of matching the styles of buildings to the individual characteristics of the personalities of their owners. Conclusions. 1. The Art Nouveau style spread in Western and Eastern Europe, including Crimea, from the end of the XIX century, and existed on the peninsula until the 1930s. The elegant character of country villas and palaces, mostly white, was especially relevant in Crimea, contrasting with the blue sky and sea and bright vegetation, creating a typical southern the color of the resort area. 2. The cultural landscape of Crimea is made up of a diverse variety of ethnic cultures, the heritage of state entities, as well as outstanding personalities who have contributed to it. In this sense, the unique buildings and their connection with the personalities of their owners represent one of the characteristic features of the historical and cultural landscape of Crimea.

Keywords: Ivan Konstantinovich Aivazovsky, Solomon Samuilovich Crimea, Nicholas II, Pavel Yakovlevich Saferov, Nikolai Petrovich Krasnov, modern, architecture, Crimea, cultural landscape, Semyon Ezrovich Duvan

Abstract: This article examines the process of changing everyday clothes in Yakutia in the late XIX – mid XX centuries on the example of a winter suit. This historical period was marked by active modernization processes in the region, which also affected the material culture of the population. The issue of adaptation of residents of the Far North to new economic conditions is relevant in this regard: how the transition from the traditional way of life to Soviet culture took place. The hypothesis of the present study is that the culture and technologies of traditional tailoring of fur and leather have been preserved in the studied period precisely because of the need for the population to self-sustain themselves with winter clothing in conditions of shortage of goods and raw materials. The chronological framework of the study covers the period of the end of the existence of the traditional Yakut costume and ends in the middle of the twentieth century. To study the winter costume, photographic materials were used, which depicted samples of everyday clothes. Photos from the photo funds of the Yakut State United Museum of History and Culture of the Peoples of the North named after Em. Yaroslavsky, which includes images from both public and private collections, are considered. In addition, consultations with informants were held to supplement the data. This topic has not yet become the subject of special study, since the costume of this period is no longer ethnic. Nevertheless, in our opinion, it is interesting in the context of studying the adaptation of folk traditions to modernization processes. Using visual and field sources, the transformation of casual clothing in Yakutia of the studied period is considered. The authors of the article came to the conclusion that in the era of modernization there was a sharp change in the way of life, which affected the material culture of the inhabitants of Yakutia. Unification in the wardrobe of citizens of the Soviet state in the first half of the twentieth century could not always cover the needs of residents of specific climatic zones, including residents of the northern republics. This contributed to the preservation of traditional technologies of manual production of winter clothing.

Keywords: handmade production, winter clothes, culture, ethnos, sovietization, costume modernization, Yakutia, costume transformation, Traditional costume, USSR

Abstract: One of the most important global problems of the XXI century is climate change. Every year, in some parts of the world, a decrease in annual precipitation and temperature is recorded, in others, on the contrary, an increase. These fluctuations can cause droughts, floods and degradation of permafrost soils. Further climate change may cause irreparable damage to traditional farming methods and adversely affect housing conditions in many regions of the globe. Thus, climate change can complicate and disrupt the established order of life and activity of the population of the Republic of Sakha (Yakutia). This paper highlights a problem that has not been specifically studied before, and which concerns all hunters of the republic, the impact of climate change on hunting activities. The work is based on field materials collected by Vilyuysky and Tattinsky districts. Field materials were collected by audio, photo and video recording, in-depth interviewing and included observation during field work in the Vilyuysky and Tattinsky districts of the Republic of Sakha (Yakutia). In earlier scientific works research was conducted separately on the topic of the impact of climate change on the daily life and economic activities of the Yakuts, in this work hunting activity was considered. Hunters who participated in the research adapt to the changing climate in various ways: they increase the range of hunting area, equip trips over longer distances than before, learn to re-read changes in weather conditions, manufacture and use various devices for hunting and storage. The main conclusions of the research are that climatic changes directly or indirectly affect hunting activities in the studied areas: ordinary amateur hunters note that the habitat of animals is changing, roads are being destroyed, the soil of hunting grounds is degrading, there is a danger of the spread of various diseases.

Keywords: soil degradation, thawing of permafrost, climate change, amateur hunting, traditional culture, hunting activities, hunting, Yakutia, adaptation, transformation

Abstract: The object of this research is creativity as a cultural and philosophical phenomenon. The subject of the research is the ontological, epistemological and anthropological aspects of creativity, revealed in the conceptual space of classical European philosophy. The aim of this research is to identify ways to understand creativity as a cultural and philosophical phenomenon through the prism of the views of the largest representatives of European philosophical thought. When considering the essential foundations of creativity, special attention is paid to the ontological, epistemological and anthropological nature of creativity, which is emphasized in the conceptual constructions of Plato, Aristotle, Augustine Blessed, Thomas Aquinas, F. Bacon, R. Descartes, J. Locke, I. Kant and F.W.J. Schelling. The theoretical basis of this research is the original works of representatives of classical European philosophy, as well as modern research in the field of philosophy of creativity. The methodological foundation of the research is the comparative analysis and the method of contextual vision of creativity. The main result of the conducted research is the articulation of the understanding of the phenomenon of creativity in the context of the classical period of the development of European philosophical thought from the standpoint of ontological, gnoseological and anthropological approaches. Based on the identified aspects of the desired cultural phenomenon, a historically determined concept of creativity is presented. The scientific novelty of the research also lies in the discovery and accentuation of both explicit and implicit aspirations of the classics of European philosophy to the essential understanding of the genuine and false intentions of the creative subject.

Keywords: false creativity, ontology, epistemology, anthropology, ancient philosophy, medieval philosophy, Philosophy of the New Time, German classical philosophy, genuine creativity, creative intentions

Abstract: The article is devoted to the consideration of female interior portraits created by E. Vigée Le Brun in Russia. The purpose of the study is to reveal the role of the accessory in the portrait concept of the French artist, which is characterized by close attention to the subject matter of painting. The relevance of the work is conditioned by the fact that a careful study of this group of works, which represent the model in a waist type, contributes both to the comparison with portraits that show the figure in a knee-high or full-length image and emphasize three-dimensional aspects in its interpretation, and to the identification of the specifics of E. Vigée Le Brun’s creative approach in creating different variants of interior portraiture. The research methodology is based on a combination of formal, comparative-historical and contextual analysis to determine the characteristic features of interior portraiture in the master's work. This research allows author to come to the conclusion that the accessory in the portrait concept of the French artist not only shows the interests of the model and her family virtues, but also enhances the expressiveness of the work and the individuality of the person portrayed. At the same time, it should be noted that the treatment of accessories demonstrates signs of some action rather than active involvement in it, and thus has a conventional character, typologically corresponding to the widespread variant of the semi-ceremonial male portrait as a statesman. In addition, E. Vigée Le Brun's approach to this type of interior portrait has a number of characteristic features, which include convincing and compact posture, bright color, intense lighting, considerable attention to the painting of the costume and the special role of accessories for individualizing the model's look.

Keywords: rossica, French school, female image, painting, interior, portrait, accessory, Vigée Le Brun, Russian art, 18th Century

Abstract: The article examines oriental motifs and images in the work of the poet of the Silver Age K.D. Balmont. The cultural significance of K.D. Balmont's work is undoubtedly for the ideas of the Silver Age. The purpose of the study is to analyze the work of K.D. Balmont and identify oriental images and motifs such as: the Enlightened Buddha, the desert, the Sphinx, the Koran, Allah, the Merciful. The object and material of the study were the poetic texts of K. Balmont: "Boro-Budur" from the collection "Burning Buildings", "Sphinx" from the collection "Silence", "Merciful" from the collection "Pearl Rug". The scientific novelty of our research lies in the consideration of motives and images as an important component of the figurative picture of the world and the poetic worldview of K.D. Balmont. The culturological aspect of oriental themes in the poet's work has been identified and substantiated. Such oriental ideas and motifs were formed, new images in his work as: the enlightened Buddha, Nirvana, pyramids, desert, Sphinx, motifs of the Koran, Allah, the Merciful, etc. In 1909-1912, K.D. Balmont traveled around the world. Egypt, Indonesia, and India completely conquered the poet. Balmont studied a huge number of scientific works on religion, philosophy and mythology of the East. K.D. Balmont wrote many letters, poems, travelogues, essays on the culture of the East. The poet's translation activity occupies a special niche in his work. He translated Ashwagosh's "The Life of the Buddha" from Sanskrit, Kalidasa's drama "Sakuntala", "Malyavika and Agnimitra" and "Urvashi Obtained by Courage", and he translated "The Koran" from Arabic. Folklore and mythology of India, China, Japan, and Iran are collected in the collection "Calls of Antiquity".

Keywords: philosophical teachings, The Silver Age, Russian literature, The symbolist poet, the Koran, the Sphinx, the desert, The Enlightened Buddha, culture of the East, Konstantin Dmitrievich Balmont

Abstract: The formation of a new historical memory with the transformation of commemorative practices in the Republic of Sakha (Yakutia) is primarily aimed at rethinking old practices and introducing new memory mechanisms. This process began at the end of the twentieth century throughout the entire territory of the Russian Federation. It should be noted that in addition to the beginning of the formation of a new all-Russian historical memory, local manifestations of memory associated with local peoples and their culture are being formed. In this article, we will try to consider this process of changing historical memory, precisely using the methods of concentration of memory sites, with one of the clearest examples of commemoration – the Yakut khomus, which can be considered one of the national symbols of Yakutia. The main method in this work is the methods of historical memory research, namely the methods of studying places of memory. In this work, for the first time, an attempt is made to explain through the concept of places of memory of Pierre Nora, which place in the historical memory of the Republic of Sakha (Yakutia) is occupied by the khomus, which is one of the main musical instruments of the Sakha people. The Yakuts do not have such extensive musical instruments, compared with the peoples of Altai and Central Asia, the Yakuts are rich in oral folk and song creativity, which makes the khomus one of the main musical instruments of the people. The khomus, being a harp instrument, one of the oldest types of musical instruments, has passed through the centuries and has practically not changed its appearance, only technologies and production methods will be changed. The commemorative processes that occur with khomus are very interesting for scientists to study and consider.

Keywords: Culture, Cultural history, Yakut people, Vargan, side of memory, modern time, Yakutia, Commemoration, historical memory, Khomus

Abstract: The subject of research in this article is the process of creative design by the director, which undergoes changes when transitioning from traditional cinematographic space to the world of virtual reality. A significant role is given to the technical component of VR cinema. The importance of this topic is undeniable, as it touches the foundations of cinematographic art and is of interest to a wide range of specialists in the field of film and virtual reality. It raises issues of creative freedom, technological capabilities, and new forms of interaction between the author and the audience. The aim of the work is to consider how the role of the director changes in the context of creating virtual worlds, and how new opportunities provided by technical innovations affect the structure and perception of cinematographic works. Based on comparative analysis methods, the work attempts to understand the transformation of the director's creative design in the context of virtual space. The novelty of the work is determined by the fact that it carries out a comparative analysis of traditional and virtual approaches in cinema, as well as provides a tentative forecast for the development of VR cinema, describes the role of artificial intelligence and machine learning in the narrative component of cinema. Since virtual reality carries the potential for radical changes in direction, the work touches on aspects such as narrative and stylistics in classical and VR cinema, the role of the viewer, control of viewer perception by the director, the emotional impact of VR and classical cinema, visualization features, as well as psychological aspects that distinguish classical and innovative approaches. The future of virtual cinema promises an expansion of the boundaries of what is possible in storytelling.

Keywords: interactive reality, the art of cinema, cinematorgaf space, multimedia language, new technologies, virtual reality technologies, VR cinema, auteur cinema, virtual reality, director's idea

Abstract: The subject of the study is the specificity of artistic and visual techniques used by the British creators of animated films, using the example of the paintings "Shaun the Sheep" and "Van Gogh. Love, Vincent." The object of research is the artistic animation of Great Britain at the beginning of the XXI century. The article reveals the trends of British animation in recent years by analyzing the elements of the visual series of cartoons created using the expressive means of classical art. The works considered in the article demonstrate the author's approaches of modern British directors in relation to the artistic and figurative solution of cartoons related to various types of fine art, for example, sculpture in plasticine animation and oil painting. The aim is to identify and characterize the visual techniques in British cartoons of the early 21st century. The research methodology presents the greatest difficulty, since it has not been fully developed in relation to the characteristics of the artistic and visual specifics of animated films, but at the same time opens up opportunities for interdisciplinary analysis. The research uses an art historical analysis, in particular a structural study of the plot and compositional features of animation. The novelty of the research is due to the fact that in Russian science the stated problem remains practically unexplored. For the first time, the paintings "Shaun the Sheep" and "Van Gogh. With love, Vincent" are considered from the point of view of means of artistic expression and in terms of meaning formation. Based on the results of the analysis, it is concluded that modern British animation proceeds by creating films in which visual arts are actively involved. This sets a high level of performance of paintings, because it requires the authors to have impeccable command of visual literacy, which allows them to achieve maximum expressiveness of images. It is likely that in the future, reliance on the artistic language of classical art and the manual labor of animators will continue to form as a specific feature of British animation.

Keywords: history of development, animated film, analysis, cinema, screen arts, contemporary art, Great Britain, Animation Film School, animation, visual art