Abstract: Chinese characters are a unique form of writing of the Chinese nation, a solid carrier of Chinese culture and, moreover, the deep meaning of the life of Chinese graphic design. The graphic design method of Chinese characters is currently used as a general design method exclusively in relation to modern Chinese design. This article analyzes the specific methods of graphization of Chinese characters, examines the development of methods of graphization of Chinese characters and explores the application of graphization of Chinese characters in modern Chinese design. This work uses the method of studying literature and the case study method. It contains works on the creative design of Chinese hieroglyphic graphics, provides specific design examples when presenting theoretical views and their use in practice. Chinese characters, being the main component of Chinese culture, not only carry rich historical and cultural values, but also play an important role in the field of graphic design. In modern conditions of globalization of culture and aesthetics, the demand for intercultural design is growing, and the cultural heritage of the Chinese nation needs to be effectively transmitted and promoted. The public consciousness and visual aesthetics of Chinese character design have reached new heights, so design work include more innovative thinking so that Chinese characters can play a greater role as a bridge for cultural exchange. This not only promotes exchange and cooperation between different cultures, but also gives a new impetus to the development of the field of visual design.

Keywords: Poster Design, Logo Design, Design Thinking, Graphic Design, Modern Design, graphic, design methodology, Chinese characters, design, China

Abstract: In this article, the subject of the study is design, namely "environmental design". The author examines in detail the relevance of environmental design research and its importance in the modern world. The object of the study is specialized furniture for institutions, enterprises, shops. Special attention is paid to the fact that there is standard (serial) furniture and produced according to an individual project, or small-scale, it is the latter that the author classifies and explores. The author examines in detail such aspects of the topic as the influence of author's furniture on the design of the environment and the transformation of the room space. The technology of designing specialized furniture is also given. The author analyzed and systematized modern methods and technology of author's design of furniture for rooms of various purposes, except residential ones. The author provides specific design examples. In the research empirical methods were used, in particular: observation, generalization of experience, expert assessments, and theoretical ones: analysis, synthesis, comparison, generalization. Based on the results of the study, a general methodology was formed and proposed for the design of specialized furniture for enterprises, shops and institutions based on an individual design project. The main conclusion of this study is that the technology of designing this type of furniture has its own philosophy, specific features depending on the purpose, design features, equipment used, and the resulting products have their own unique and recognizable author's style. The author also identified the basic requirements for the design of this furniture. The novelty of the research lies in the proposed methodology and classification of specialized furniture. Previously, detailed studies of this subject area have not been conducted, unlike residential furniture and standard (serial) furniture for public spaces.

Keywords: design technology, commercial furniture, furniture for institutions, administrative desks, furniture for shops, specialized furniture, furniture, environment design, design, bar counters

Abstract: The Art Nouveau style in architecture of the late XIX-the first third of the twentieth century was distinguished by the synthesis of all previous styles and the free variability of the composition of both the main architectural volumes and their decor. Depending on the predominance of a particular style in a particular building, it is classified as a sub-style, for example, Neo-Gothic, Neo-Baroque, Neo-Renaissance, Neo-Russe, etc. A characteristic feature of modernity is also the use of various ethnic elements by architects. The subject of the article is the cultural characteristics of villas and palaces on the Southern coast of Crimea and the individual character reflected in them by architects in accordance with the requirements of customers, their national and professional affiliation, interests and hobbies. A special contribution of the authors is the analysis of the examples of architecture and its decoration, not abstractly, but in close connection with the personality of their owners and customers. The article uses the methods of historicism and the comparative method in the analysis of the belonging of an architectural object to a particular style; methods of analysis and synthesis in the characteristics of styles of both individual parts of architectural monuments and the entire building as a whole. The scientific novelty of the study lies in the fact that for the first time the authors described the villas and palaces of the Southern coast of Crimea not only from a historical, architectural and historical-art historical point of view, but from the point of view of matching the styles of buildings to the individual characteristics of the personalities of their owners. Conclusions. 1. The Art Nouveau style spread in Western and Eastern Europe, including Crimea, from the end of the XIX century, and existed on the peninsula until the 1930s. The elegant character of country villas and palaces, mostly white, was especially relevant in Crimea, contrasting with the blue sky and sea and bright vegetation, creating a typical southern the color of the resort area. 2. The cultural landscape of Crimea is made up of a diverse variety of ethnic cultures, the heritage of state entities, as well as outstanding personalities who have contributed to it. In this sense, the unique buildings and their connection with the personalities of their owners represent one of the characteristic features of the historical and cultural landscape of Crimea.

Keywords: Ivan Konstantinovich Aivazovsky, Solomon Samuilovich Crimea, Nicholas II, Pavel Yakovlevich Saferov, Nikolai Petrovich Krasnov, modern, architecture, Crimea, cultural landscape, Semyon Ezrovich Duvan

Abstract: The subject of the research is web design in the professional activity of graphic designers, a comprehensive analysis of this branch of design, its features, problems and specifics. The process of designing a website is analyzed from the point of view of its stages. The phenomenon of web design is considered through the prism of the professional activity of the designer as a specialist in the artistic design of the appearance of various elements of the environment. The features of teaching the discipline ”Web design" in the field of higher education are revealed. In the course of the study, general logical methods were used (analysis and synthesis, deduction and induction). Methods of systematization of scientific knowledge – typology and classification were also involved. The scientific novelty of the research consists in an attempt to develop the basic principles of the web design concept that would take into account both the creative and technical components of the design sphere under discussion. As a result of the research, specific characteristics of web design were identified, the pool of artistic skills and technologies that a web designer needs to master, the process of designing a website were considered. The educational aspect of training web designers was also analyzed, which reveals the possibility of combining cultural, artistic and technical training in the process of training a graphic designer, allowing in further professional activity to navigate constantly changing design trends and be savvy in terms of modern information technologies.

Keywords: designing, web animation, web technologies, infografics, visual culture, information technologies, interface design, design, web design, graphic design

Abstract: The article is devoted to the government residence "K-2" (dacha - reception house of the Leningrad City Executive Committee) in Leningrad – St. Petersburg. The article offers a comprehensive study of the architectural project (head A.V. Zhuk) and its implementation as an architectural phenomenon in the socio-cultural dimension. The research methodology is based on historical-chronological, structural-functional and semiotic approaches. Based on the historical and cultural analysis of the dynamics of building architecture creation, the article highlights several innovative techniques and functions performed by the residence, such as: representative; memorial, recording outstanding results of the creative team and builders; artistic within the framework of the ensemble perception of the object. The sources of the search for the artistic solution of the project in the process of working on it are indicated. The article illustrates the solutions embodied in the construction, reflects the scale of construction and the improvement of professional methods and techniques. Documents contemporary to the architectural design and its implementation, texts of memoirs by A.V. Zhuk and art historians are analyzed. Based on the conducted research, it is concluded that the reception house is an object perfect in function and artistic image, reflecting the synthesis of innovative techniques, taking into account the specific features of the landscape. The relevance of the preservation of the object is associated with its characteristics unique to the space of St. Petersburg.

Keywords: environment design, technology, urban planning, modernism, architecture, history, Leningrad, Government Residence, rationalism, artistic image

Abstract: The article raises the problem of the need to study fireplaces as artistic and applied objects in modern interiors from the point of view of design design. A range of issues related to the design projects of original fireplace objects in public interiors is outlined. The subject of the study is the development of a typological approach to the study and classification of these interior objects. The object of the study is fireplaces in public interiors. Particular attention is paid in the article to the analysis of the stylistic unity of interiors and fireplaces, in connection with which the location of fireplaces in the interiors of executive class, sanatorium facilities, museum environment, libraries, hotels, restaurants and gaming establishments is shown. The main conclusions of the study are the following: the dominant functions of fireplaces in public interiors are revealed. These are primarily those that serve interior decoration as a means of aestheticization and as a means of creating solemnity and grandeur. The creation of fireplace halls in modern public interiors are designed for receptions, recreation or cultural leisure as they create a relaxed and comfortable area. The main stylistic preferences include styles that have signs of grandeur, solemnity, such as Baroque, classicism, Petrovsky style. But in any case, the stylistic characteristics are determined by the features of the interior and are interconnected with it.

Keywords: gaming establishments, restaurants, libraries, museums, hotels, health and wellness facilities, executive class interiors, typology, public interior, fireplace

Abstract: This article is devoted to the Pulkovo airport terminal complex in Leningrad – Saint-Petersburg. The article offers comprehensive research on the architectural project (the project leader A.V. Zhuk) and its implementation as an architectural phenomenon in a sociocultural context. The research methodology is based on historical, chronological, structural, functional, and semiotic approaches. Based on historical and cultural analysis of the transformation and improvement of the project during the period of its realisation, the article shows a few innovative functions of the airport, besides its primary technological function, such as: representative function; memorial function, preserving results of the creative team's work and builders work; artistic function within the ensemble perception of the project. The article also shows the project's dynamic of development and enhancement throughout fulfilled work on it. The article illustrates the design solutions embodied in full in the construction, reflects the scale of construction and improvement of professional methods and techniques. The author also reviewed and analysed texts and documents contemporary to the architectural conception and its implementation. Based on the research, the author makes a conclusion about the Pulkovo airport being an object, perfect by its function and artistic image, representing a synthesis of innovative methods, taking landscape features into account, and translating the author's cultural experience. The relevance of the preservation of the airport is related to its characteristics, which are unique for world architecture and Saint-Petersburg's environment. The scientific novelty of the research lies in the statement about the building of Pulkovo airport being a perfect example of an embodiment of rationalism ideas in conjunction with the creation of vivid artistic imagery. Also, the thesis is presented, about the creative team successfully combining bold technological innovations with a humanistic focus of the functional object.

Keywords: environment, design, technology, urban planning, modernism, of architecture, history, in Leningrad, airport, Pulkovo

Abstract: The infrastructure of modern states and megacities is very complex and extensive, so human orientation in urban space is extremely necessary. This article is devoted to the problem of adapting the surrounding space for blind and visually impaired people, the publication is designed to help solve the problem of orientation in the environment of this group of consumers. After all, despite the seemingly relatively small number of blind and visually impaired people compared to healthy citizens, in reality there are more than 2.2 billion people with visual impairments of varying complexity in the world, who, like ordinary people, should be able to move freely in the surrounding space. В  For a detailed understanding of the stated problem, the authors analyzed the experience of using various means in public buildings, such as tactile floor signs, mnemonic circuits, tactile signs, navigators, as well as mobile applications. Problems of accessibility of the environment for people with disabilities arise everywhere. Understanding the accessibility situation and searching for various solutions that contribute to the adaptation of the environment, as well as describing all kinds of developments related to the field of "affordable design" and presented in this article, will be able to improve the quality of life of blind and visually impaired people in our complex world.

Keywords: mobile apps, navigators, orientation in space, adaptation, public buildings, mnemonic circuits, tactile floor signs, visually impaired people, blind people, researches

Abstract: This article provides a comprehensive research of the architectural model as a cultural phenomenon in cultural-historical dimension since its origin to the latest technological solutions applied in modern architectural modeling. Research methodology is based on the structural-functional and semiotic approaches. The analysis of historical-cultural and modern development of architectural model reveals the five sociocultural functions fulfilled by the architectural model in professional activity, society and culture: professional planning and coordination of architectural project; presentation of the project to customer; commemoration of the outstanding results of human activity; educational engineering; art modeling, namely within the framework of the ensemble type of stenographic art.  It is demonstrated that since the beginning of the XXI century, the main function of architectural model – improvement of the project – intertwines with digital modeling for the most part. However, the presentational, commemorative, educational and artistic functions of the architectural model continue to be implemented in actual material, scaling up the distribution and improving the professional methods and techniques of implementation. Analysis is conducted on the role of 3D- printing for the development of modern architectural model. The conclusion is made that the architectural model is a universal form of retaining and transmitting cultural experience, the possibilities of which are not diminished by the advancement of digital technologies and virtual reality. The relevance of architectural model in modern world is associated with the unique quality of the phenomenon- to give a person an enticing illusion of symbolic appropriation of space. Digitalization of the society, professional activity, and education expands the needs for architectural modeling, and simultaneously provides new opportunities for implementation of a number of sociocultural functions of the architectural model on a new level.

Keywords: new technologies, memorialization, history of design, history of architecture, art history, architectural model, cultural memory, tradition, education, museum work

Abstract: The subject of this research is flat design as the basic sylistics and visual expression of the era of hypermodernism. Since modern design no longer corresponds to the characteristics of postmodernism, an assumption is made on the advent of the new period in design – hypermodernism. Hypermodernism is the term that implies the enhancement of design trends founded in the era of modernism: orientation towards modernity, design for manufacturability, split with the past, and absence of aesthetic hierarchy. Flat design is a style that visually expresses the aforementioned trends. The research material includes the final research projects in graphic design, interior design and industrial design, completed by the students of the department of Design of the Moscow Power Engineering Institute and the department of Graphic Design and Visual Communications of the Russian State University named after A. N. Kosygin. The article employs the method of semiotic analysis, which allows determining the key attributes used in flat design explicating the essential characteristics of flat design. The conclusion is made that flat design reflects the basic request of the era of hypermodernism – democratization of mentality, leveling of any differences up to the destruction of individuality. The idea of leveling of social differences, underlying the design of modernism, in hypermodernism reaches the idea of erasing any differences, any hierarchy, including the aesthetic. The presence of aesthetic hierarchy in design suggests the use of expressive means – index signs, iconic signs, and symbolic signs. The deconstruction of aesthetic hierarchy leads to the use of unexpressive signs – simulacrums. Most unexpressive sign is the fourth-stage simulacra – the sign, which relationship to any reality is reduced to zero. Flat design uses fourth-stage simulacra as the main form, thus meeting the demand of hypermodernism.

Keywords: sign, postmodern, modernism, modern, simulacrum, flat design, Hypermodern, color, aesthetic hierarchy, semiotics

Abstract: The subject of this research is the stylistic peculiarities and means of artistic expression of the architectural majolica by Peter Kuzmich Vaulin. The object of this research is the architectural ceramics of Vaulin in facades of the buildings of St. Petersburg in the early XX century. The application of inclusive approach allows tracing correlations between the historical facts and the cultural characteristics of this period. The compositional-artistic analysis, comparative-descriptive method, and imagery-stylistic analysis were used for consideration of the means of artistic expression of architectural ceramics, compositional interaction of the materials and space, and examination of the style and formative peculiarities of ceramics. Detailed analysis is conducted on the Saint Petersburg period of the ceramist P. K. Vaulin, opening of his own ceramic workshop, and active participation in the development of decorative image of St. Petersburg in the early XX century. Special attention is given to the most remarkable works of the master for architectural decoration of the city. Emphasis is placed on his works for the Insurance Company Building “Russia”, which is brilliant example of the harmonious synthesis of majolica and architecture. The conclusion is made that the architectural ceramics of the master made in many ways determined the majolica decoration of St. Petersburg – compositional, textured, color, imagery-stylistic, and plastic peculiarities of the ceramic works of P. K. Vaulin contributed to aesthetic transformation of the environment. The scientific novelty of consists in the thesis that the ceramic workshop of P. K. Vaulin was one of the leading manufacturers of artistic majolica of the indicated period. It is also proven that the Heldwein-Vaulin workshop was able to organically synthesize the heritage of the best traditions of the past with the courage and ambiguity of the Art Nouveau.

Keywords: Kikerino, Vaulin, ceramic artist, artist, majolica, ceramics, architecture, Art Nouveau, Gel'dvejn-Vaulin, Saint Petersburg

Abstract: This article presents the analysis of Northern design of the XXI century, its achievements, and significance. Design is viewed as a phenomenon that has evolved since the era of industrial revolution. The current trends in environmental design are explored. The author comprehends the years-long trend for environmental friendliness and responsible consumption in design as a whole, as well as the vectors of development of object design in particular. The key approach is the analytical approach, within the framework of which the design development trends are assessed as a part of popular culture. At the same time, their designated purpose to increase the competitiveness of goods on the markets. The design is based on the principles of functionality and feasibility. The goal design is to impose certain qualities upon things, such as aesthetic appeal, convenience, commensurability. Working on the design project implies certain stages: functional analysis, layout, construction, creation of a spatial and graphical structure. Design employs the data from multiple scientific disciplines: semiotics, ergonomics, sociology, aesthetics, philosophy, and culturology. The fundamentals of design originate in the history of art, architecture, modern trends and styles in art,  conceptual art, crafts in terms of industrial production, synthesizing with innovative technologies and materials. Use of the stylistics of Northern design is substantiated by demand for the things of high quality, but inexpensive design.

Keywords: technology in design, Scandinavian design, furniture, interior designers, minimalism, functionalism, northern design, design, innovation, trends

Abstract: The subject of this research is the imagery and stylistic solution of modern public interiors located on the territory of Crimea (hotels and restaurants) arranged in ethnic style. In the past decade application of the elements of traditional culture as fundamental in creation of the image of public space gained popularity, which defines the relevance of this topic. First and foremost, it is associated with the revival of interest to folk culture: authentic cuisine, folklore, surrounding environment, which in turn, is a certain response of humanity to the ongoing globalization processes. The goal of this work consists in determination of the leading project methods in creation of ethnic atmosphere of a public space on the example of objects located on the territory of Crimea. The study is based on the analysis hotels and restaurants as most expressive objects from the artistic perspective. The scientific novelty consists in a comprehensive analysis of public objects with explicit stylization of Central Asian art. Determination of artistic techniques ensures a systematic approach to the assessment of artistic value of modern public spaces. The creation of image is viewed from the perspective compositional methods, which in turn, become the basis for further design and décor of the environment. As a result, the author reveals the two leading methods in formation of the image: retrospective and authorial stylization. It is established that both method have positive and negative side with regards to perception by a recipient. Practical significance of the study consists in formation of possible evaluation categories in the analysis of creative approaches of authors towards implementation of ethnic theme in designing environments.

Keywords: Central Asian art, ethno interior, stylization, retrospective, public space, decorative art, interior, Project method, creative approach, design

Abstract: Relevance of the covered in this article questions of referring to standardization in the course of design engineering is defined nu the observed over the recent decade changes in the character of organization of the surrounding a human object world, its complication and growing disarray. The subject of research is the specificity of implementation of standardization principles in project engineering of industrial design with emphasis on interpretation of the latter as the activity on development of user experience. Special attention is given to the description and analysis of experience of referring to project capabilities of standardization in the course of developing design for industrial testing equipment. The author examines the modern research in the area of industrial design, as well classical works in the field of design theory. The scientific novelty consists in determination and specification of the role of standardization in modern industrial design, which currently underlies the development of experience of user interaction. An important outcome became the creation of a project, which novelty is substantiated by international patent. The result of implementation of standardization principles in the course of design engineering of control and protection mechanisms of testing equipment lies in the complex solution of such tasks, as ensuring stylistic unity of the entire product line, ergonomics of operators’ positions, conservation of material, human and time resources. The author outlines the prospects of implementation of standardization in industrial design in the nearest futures due to the need for bringing a growing array of technical devices to a common standard.

Keywords: projection, design of controls, interface design, aggregation, unification, industrial design, standardization in design, standardization, test systems, holder for hard-wired tablet

Abstract: This article examines the interrelation between environmental design and cognate disciplines, such as design of architectural environment and landscape architecture. The research is structured on the sources of Russian and Chinese authors. The article consists of five parts. The first one explores the classification of environmental design and cognate disciplines in educational systems of Russia and China. The second part describes the peculiarities in development of the academic discipline “Environmental Design” in the aforementioned countries. The third and fourth parts underlined the similarities and differences between environmental design, landscape architecture, and design of architectural environment. The key research method became the comparative analysis, applied in studying the various areas of activity, as well as systemic analysis for examination of educational structures of different countries. In the course of this study, the author talks about the “artistic” specificity of environmental design as an academic discipline, referred to education in the field of “art” in Russia and China. The disciplines “Design of Architectural Environment” and “Landscape Design” are included in the fields of “Practice of Engineering” and “Agriculture”. Despite the fact that the three disciplines reviewed by the article consider environment as a culture and value space, dissimilarities in their classification in the context of educational system form the difference between them with regards to preparation of students.

Keywords: Environmental approach, Agriculture, Engineering, Art, Landscape architecture, Design of architectural environment, Environmental design, Environmental protection, Aesthetics, Imagery

Abstract: This article is dedicated to the social aspect in the history of British manor architecture. The author examines the design of a Victorian country house, which fairly accurately reflects a particular lifestyle common to the English landlord of Victorian era. The article gives detailed characteristics to the two main elements of the English manor house – the so-called master unit and service facilities; as well as analyzes the structure of each part, and what role their elements played in everyday life of the manor’s owner. Besides the traditional for the art history method such as formal analysis, the author resorts to the meticulous study of layout concepts, using the historical-cultural methods. Despite the fact that the Victorian manor house often became the subject of detailed research, there are very few attempts to trace the correlation between its architectural concept and peculiarities of lifestyle of a specific social class in a specific era.  Pragmatic thinking, characteristic to the era of positivism, generates the desire to find the most rational solution corresponding to the requests of a Victorian family.

Keywords: British manor, planning, English estate, social structure of the household, Victorian age, country house building, country house, national tradition, British household, English architecture

Abstract: This article is dedicated to the various methods of creating exhibition space as a specific artistic form of interactivity. The foundation for this research became the original project “Dance of Leaves”. The name is associated with the theme and visual content of the exhibition, which is dedicated to the role of photographer and photographs in modern life. This also defines the social significance of the project. The selected theme is reflected in exhibition structure, executed in form of trees and leaves, where a photographer is compared to a tree giving life to the leaves – the photographs. Besides the methods of exhibitory and environmental design, the author applied different technological approaches, which turned the exhibition into a platform for interaction between the exhibition space and a person. One of such approaches became the use of various lightening approach. The research also demonstrates the role of social communication methods in creating designer projects. The conclusion is made that the design of exhibition space is a platform than incorporates the art and technologies. It is not just the phenomenon within the framework of a sign event or platform for information exchange or interactivity between the attenders or attenders and environment, it is also the phenomenon that may be continues outside the boundaries of a specific place or time, as well has functional meaning in everyday life.

Keywords: Art, Technology, Photography, Social communication, Exhibition design, Environmental design, Interactivity, Functionality, Visual effect, Lighting equipment

Abstract: The subject of this research is the historical settlement of Vorzagory located in Onega District of Archangelsk Oblast. It has multiple cultic monuments of regional significanc: Vvedenskaya Winter church, NIkolskaya Summer church, bell tower, Church of Sts. Zosima and Savvatiy. The object of this research is the review of the structure of spatial organization of the settlement as a reflection of world perception of the dwellers of White Sea coast. In May of 2018, within the framework of the project “Wooden Temple in the Context of Studying the Russian Traditional Culture: Syncretism of the Material and Religious (based on the materials of the Russian North and Arctic)” was performed the expedition “Historical Settlement of Vorzogory (“Pogost with villages”)”. This settlement territorially simultaneously refers to the typical rural settlements in the Russian North and Artic territory of Onezhskoye Pomorye. The scientific novelty lies in coverage of the previously unpublished archival and field materials. The result of research lies in determination of the structural content of spatial organization of the village of Vorzagory, where the “pogost” is used as a town-forming dominant. The acquired data and analyzed materials can be applied in scientific, educational and museum activities.

Keywords: wooden church, churchyard and villages, spatial planning, historical settlements, vernacular architecture, traditional culture, cultural heritage, Onezhskoye Pomorie, the Russian North, the Arctic

Abstract: The subject of this study is the architectural-artistic expression of style ofl ife and ways of life in the residential minimalistic architectural space. The article discusses the architectural living space as a small social space, which has similar characteristics to the general concept, but at the same time, it has specific features. The generality of the functions of architectural space as a more general category, and residential architectural space, gives reason to research it on par with other architectural social spaces. The author marked features that are typical to minimalistic architectural space, as well as reflect the way and style of life. Based on the anthropological approach, minimalistic residential architectural space is considered as a special way of objectifying itself through architectural and artistic means of style and way of life. By the virtue of the basic stylistic means of minimalistic architecture, the author concludes that the leading means of the architectural-artistic expression of the style and ways of life in minimalistic living space consist in simplicity, hollowness, and functionality: simplicity in everything (objects, furniture, surfaces, functions, etc.); hollowness of the inner space (no things with minimum of the furniture); as well as the quality and high-tech functionality of vital processes in the "sleep-awake" mode.

Keywords: modern architecture, styles, minimalistic architecture, architectural living space, minimalism, way of life, style of life, modernism, modern movement, architectural-artistic means

Abstract: Composition of museum web sites is aimed at organization of art elements (text, two- and three-dimensional graphics, audio- and video materials) and creation of the hierarchy of their components.  This allows to harmonize the space of the multimedia product as a creative art, to formulate and specify the image and sound models and predict special features of the consumer culture.  For a designer it is very important to express their creative intention by using the graphic arts and make it understandable for the audience. The subject matter of the research described in the article is the designing of a museum web site as a multimedia product.  The focus of the research is the process of designing of a musem web site as a multimedia product and criteria for evaluating the design of a museum web site as a multimedia product including: the structure of the scenario (multi-variant and non-linear), functions (easy to use navigation, good usability of websites) , correspondence of the multimedia design to the creative intention and stylistic elements of oneof the three paradigms of culture development (classic, modernism or post-modernism).  

Keywords: musuem web site, designing, multimedia product , style formation in design, hypertext, Internet, navigation, graphic arts, virtual reality, new information technologies