Bezrukova, M. Specific features of public diplomacy of Germany in Russia.

Abstract: The intercultural communication serving as a medium between cultures and traditions of various nations and states of the modern world is the foremost important technology of public diplomacy in the XXI century. In late XX and early XXI century Germany has been a key strategic partner of Russia among the EU Member States. In addition, Germany is somewhat like a guide for Russia in the EU. Currently Russian-German cultural cooperation develops progressively and successfully. The methodological basis for the studies involves systemic, systemic structural, geopolitical and cultural civilization approach, methods of analysis, synthesis, induction, deduction, modeling, observation. Russian-German cultural cooperation fits within the strategy of historical reconciliation, which is implemented by both parties, of stimulation of communication among our nations and their in-depth acquaintance with the culture and spiritual values of Russia and Germany. Public diplomacy of Germany is aimed at the formation of the positive image of Germany and spreading the German values in Russia with the help of intercultural communications in order to strengthen strategic partnership between the states.

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