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Litera
Reference:
Baranova E.A., Novoselova G.G.
Features of the financial and personnel policy of the media of the Moscow region (on the example of the newspaper "Serpukhovskie Vesti")
// Litera.
2022. ¹ 5.
P. 167-175.
DOI: 10.25136/2409-8698.2022.5.38003 URL: https://en.nbpublish.com/library_read_article.php?id=38003
Features of the financial and personnel policy of the media of the Moscow region (on the example of the newspaper "Serpukhovskie Vesti")
DOI: 10.25136/2409-8698.2022.5.38003Received: 05-05-2022Published: 16-05-2022Abstract: Many periodicals are today in constant search of means for existence. Even the federal press faces a number of problems that lead to stagnation. Things are even worse in the provinces. The object of the study is the features of the financial and personnel policy of regional media. The authors consider this topic on the example of the oldest newspaper in the south of the Moscow region – Serpukhov News. The authors come to the conclusion that the Government of the Moscow Region and the Main Directorate for Information Policy fully determine both the financial and personnel policies of all municipal newspapers in the region. The media are directly dependent on the decisions of the regional leadership. Anyone who disagrees with this policy is easily dismissed on their own. Having studied the resolutions of the Government of the Moscow region concerning the activities of the Moscow municipal mass media, as well as analyzing the orders of the Main Directorate for Information Policy of the Moscow region, the authors come to the conclusion that the lack of funding complicates the development of suburban newspapers. A small number of employees have difficulty fulfilling the required volume of publications for the newspaper and its website. The quality of materials suffers greatly. Employees of municipal newspapers, including Serpukhov News, receive a fairly low salary – below the average in the city. This reduces the loyalty of the editorial staff and affects the quality of texts. Keywords: journalism, regional journalism, municipal press, Moscow Region press, Serpukhov news, media personnel policy, financial policy of the media, media financing, government and the media, online versions of the mediaThis article is automatically translated.
The problem of media financing is very acute today. Only in 2020, 44 print media outlets ceased to exist in the regions of Russia, many were forced to reduce a tenth of the editorial staff [During the year of the pandemic, almost 50 print media outlets were closed in Russia. Access mode: https://rostovgazeta.ru/news/society/12-04-2021/za-god-pandemii-v-rossii-zakrylis-pochti-50-pechatnyh-smi]. In this regard, support from the state is more important than ever, especially for regional media. The issue of media financing has been well studied. A large number of works on this topic have been published [2],[5],[14],[17]. The authors describe the latest trends in the domestic regional media industry and address issues of direct financial support for the media. Researchers are interested in the problem of monetization of regional media due to the fact that local newspapers are still the main source of information in many localities, the "core" of the formation of communities of citizens who are not indifferent to local problems. Personnel policy is also of interest to Russian researchers. Theorists consider this question mainly from the perspective of training journalists to work in the media [6],[13],[19]. The research is mainly focused on journalistic education and the interaction of journalism faculties with media editorial offices. There is an opinion [1, p. 15] that there are many casual managers at the regional and municipal level who are not related to journalism and cannot manage the media. However, in practice, this is not always the case. An exception to the rule can be called the Serpukhov News newspaper near Moscow, on the example of which we will consider this issue. Foreign researchers today write about both the financial and personnel policy of the media [23],[24],[25]. Theorists are also interested in how government funding affects the content policy of the publication. In the XXI century, researchers did not address the issue of the existence of the municipal press of the Moscow region. There is not a single major study that would concern not only financial issues, but also issues of personnel policy of the media of the Moscow region. In this article, we will consider these issues on the example of the oldest newspaper in the south of the Moscow region – Serpukhov News (SV). Methodology During the study, the authors used various methods: descriptive, comparative, comparative, search. The main method was the socio-statistical method. The authors studied the resolutions of the Government of the Moscow region concerning the activities of the Moscow municipal media. Also, the relevant orders of the Main Directorate for Information Policy of the Moscow region were studied and analyzed. In the course of this study, a questionnaire method was used to determine the audience of Serpukhov News. Novoselova Galina conducted a survey in January 2021, which was attended by 100 readers of the publication aged 13 to 82 years. Respondents were asked questions about how often they read the newspaper, which headings attract their attention, and how fully the publication reflects urban life. The respondents told how they would like to improve the newspaper in terms of its content content and design. From the history of the Serpukhov News The newspaper "Serpukhov News" was created in 1918 under the name "Communist" on the initiative of members of the Revolutionary Military Council and the Serpukhov Committee of the RCP (b). For 100 years, the publication has been a faithful companion and friend of all Serpukhovichi. The newspaper continued to be published during the Civil War, during the Great Patriotic War, during Perestroika. The journalists of the "Communist" – "Serpukhov News" wrote about the problems of Serpukhovichi, about the work of city enterprises, covered the cultural life of the city. The newspaper earned the trust of many residents of Serpukhov: by the end of the XX century, almost every third family of the city subscribed or bought the publication. In 2022, Serpukhov News is a municipal publication subordinate to the Government of the Moscow Region. The founders of the newspaper since 2021 are the GAU MO "Chekhov Information Agency of the Moscow region" (since 2000 publishes the newspaper "Chekhov today"), the administration of G.O. Serpukhov and the GAU MO "Editorial and Information Center of the Moscow region" (RIC MO). The Serpukhov News Agency of the Moscow Region, which had been publishing Serpukhov News for 16 years, was abolished by the decision of the Regional Government in 2021. [Order of the Government of the Ministry of Defense dated 08.02.2021 No. 54-RP. Access mode: https://mosreg.ru/dokumenty/normotvorchestvo/prinyato-pravitelstvom/rasporyazheniya-pmo/09-02-2021-11-46-06-rasporyazhenie-pravitelstva-moskovskoy-oblasti-ot]. Distribution of the publication and subscription to Serpukhov News Serpukhov News is distributed free of charge, as are all municipal newspapers of the Moscow region. This decision was made by the regional leadership in 2019. The publication can be found in various institutions of the city (in the administration, in the MFC, at city enterprises, in polyclinics of the city, etc.). Nevertheless, in some Serpukhov kiosks with a seal, you can buy "SV". One issue costs about 20 rubles. The transition to free distribution of the newspaper entailed certain difficulties: the editorial board now cannot determine the audience of the printed version of the publication. From autumn 2021 Serpukhov News offers its readers a new service: an electronic subscription to the publication. The new issue of "SV" can be received by e-mail on Thursdays, when it has not yet been printed in the printing house. The cost of a semi–annual subscription is 350 rubles, annual - 600 rubles [Subscription to the newspaper "Serpukhov News". Access mode: http://inserpuhov.ru/redakciya/podpiska ]. It is not entirely clear why such a step was taken. According to the results of the survey, the majority of readers of the Serpukhov newspaper are over 36 years old. At the same time, almost a quarter of respondents are over 56 years old. According to various studies [15, pp. 338-339], older people lag behind young people in terms of digital culture, they are more difficult to navigate in new technologies. It is unclear what audience the digital version of the newspaper is designed for, in which some materials are published with a time delay of up to a week. News of Serpukhov and the Moscow region can be quickly found on various information portals, on social networks, and even on the Serpukhov News website inserpuhov.ru . At the same time, the archive of "SV" since 2013 can be found on the website of "Serpukhov News". And the latest issue is published on inserpuhov.ru on the day of publication of the printed version – on Fridays. Financial policy of Moscow region newspapers Municipal newspapers of the Moscow region are subordinate to the regional government. It determines all aspects of the existence of publications, including financial policy. Every year, the regional leadership approves state assignments for all 60 regional print media. Documents are formed for all state budgetary, autonomous and state institutions of the Moscow region [Decree of the Government of the Ministry of Defense of 18.10.2016 No. 758/38. Access mode: https://docs.cntd.ru/document/456034079 ]. State tasks define and establish indicators characterizing the quality, cost, volume of work performed, etc. According to the state task for the implementation of the work of the Serpukhov Information Agency of the Ministry of Defense for 2016 and for the planned 2017 and 2018, Serpukhov News received an annual subsidy of almost 7 million rubles for the issue of printed newspapers and 220 thousand rubles for the issue of an electronic newspaper (website) from 2016 to 2018 [The state task for the performance of works of the Serpukhov Information Agency of the Ministry of Defense for 2016 and for the planning period of 2017 and 2018. Access mode: http://inserpuhov.ru/upload/gallery/187/11687_19bf91f4f584dff1d54b3d0258a57d2437ba1c1d.pdf ]. In 2019, the amount of the subsidy for financial support of the fulfillment of the state task "SV" increased to 9.5 million rubles [Report on the expenditure of budget allocations for information support of the activities of the central executive body of state power of the Moscow region and support of mass media as of December 31, 2019]. The Government of the Moscow region and the Main Directorate for Information Policy of the region (GUIP MO) carefully monitor the quality and volume of the approved tasks. The coverage of the population of the Moscow region by periodical printed materials devoted to the activities of state authorities of the region, the state of affairs in the Moscow region, the coverage coefficient; the number of copies of publications; the number of printed pages; the volume of circulation is taken into account [By Order of the GUIP MO of 12.04.2017 No. 38. Access mode: http://www.consultant.ru/cons/cgi/online.cgi ?from=256395-0&req=doc&rnd=AA9DBEF2A355D3886A46AFBE2543EE07&base=MOB&n=259987&stat=srcfld%3D134%26src%3D1000000001%26fld%3D134%26code%3D65535%26page%3Dinfo%26p%3D0%26base%3DMOB%26doc%3D256395#Cp3bauSPgkY80HhF]. The financing determined by the state task is not final. State unitary enterprises of the Moscow region (this is the type of ownership that all municipal newspapers in the region have) can receive a subsidy for other purposes, for example, for the release of special issues of printed Moscow region media devoted to topical issues of social and economic development of the region, tasks set in the program statements of the Governor of the MO "Governor's Strategy" and "Our Moscow Region" [Order of the GUIP of the Ministry of Defense dated 2.02.2021 No. 35RV-3. Access mode: http://www.consultant.ru/cons/cgi/online.cgi ?from=339215-0&req=doc&rnd=AA9DBEF2A355D3886A46AFBE2543EE07&base=MOB&n=350088&stat=srcfld%3D134%26src%3D1000000001%26fld%3D134%26code%3D65535%26page%3Dinfo%26p%3D0%26base%3DMOB%26doc%3D339215#ZcHIauStamvuJBvA]. The regional leadership also allocates additional funds to municipal media for special issues about the celebration of significant events, for holding a campaign about the activities of the Governor of the region, for information campaigns about the tourist attractiveness of the Moscow region, etc. At the end of each year, municipal publications of the Moscow region draw up and submit to the GUIP MO a plan of financial and economic activities [Order of the GUIP MO of 7.06.2015 No. 29. Access mode: http://www.consultant.ru/cons/cgi/online.cgi?req=doc&cacheid=3783C8FEF251ECACBD54D635981AFD44&mode=fullsplus&SORTTYPE=0&BASE¹DE=14-2&ts=LDeQauSyRye3C1I5&base=MOB&n=297856&rnd=AA9DBEF2A355D3886A46AFBE2543EE07#0YpQauS0Uj7WXOJ51]. Editorial offices should prescribe, among other things, the cost of movable and immovable property, indicators for receipts and payments, expenses for the purchase of goods and services. Personnel policy of municipal media of the Moscow region The personnel policy, as well as the financial one, is determined by the regional leadership. The staffing of municipal newspapers near Moscow is approved by the order of the GUIP MO. In 2017, the Department determined the staffing of Serpukhov News – 14 people [Order of the GUIP of the Ministry of Defense dated 30.03. 2017 No. 35RV-29. Access mode: http://www.consultant.ru/cons/cgi/online.cgi?req=doc&cacheid=3783C8FEF251ECACBD54D635981AFD44&mode=fullsplus&SORTTYPE=0&BASE¹DE=14-2&ts=LDeQauSyRye3C1I5&base=MOB&n=272954&rnd=AA9DBEF2A355D3886A46AFBE2543EE07#sVzQauSGslXng08u1]. Together with the editor, 12 people work in the editorial office of the Serpukhov newspaper in 2021. There are two deputy editors on staff (one of them is for production), four correspondents, and a website editor. The department of social and political life is singled out separately. Interestingly, the editorial board of Serpukhov News in 2021 retained a proofreader, whose tasks, as many years ago, include proofreading printed issues. There are no more designers in the publication since 2021. The layout of "SV" takes place in Chekhov, it is there that the main founder is located – GAU MO "Chekhov News Agency of the Moscow region". Since 2021, after the abolition of the Serpukhov News Agency, the editor-in-chief of SV has been the editor-in-chief of the newspaper Chekhov Today, T.V. Evdokimova. Before her, this post was headed by T.A. Andriukhina for five years. Until June 2021, the editorial office of Serpukhov News could be called a well-coordinated team that had been formed for many years. Many correspondents of "SV" have worked in the publication for more than one year and, like the former editor T.A. Andriukhina, were from the youth editorial office of the newspaper. All employees left immediately after the decision of the Moscow region leadership to abolish the Serpukhov News Agency. In pursuit of optimization of various institutions, the leadership of the region does not think about preserving valuable personnel. The Government of the Moscow region easily lets go of all those who disagree with the decisions taken, not paying attention to the consequences. At the same time, there are no journalists in the editorial offices who continue the age–old traditions. With the arrival of the Chekhov News Agency in Serpukhov News in June 2021, not only the editor, but also the entire editorial staff changed at the publication. The new head of SV does not come to Serpukhov, but controls the publication from Chekhov near Moscow. We have already noted in the introduction that in regional media, editors are often people who are far from journalism [1, p. 15]. In the Serpukhov News, the situation is different. The former editor T.A. Andriukhina has three higher educations, and one of them is in Journalism (Dubna State University, Ugresha branch). Since 2004 she worked as a correspondent first in Serpukhov News, then in other city and regional publications. The new editor of Serpukhov News and Chekhov Today, T.V. Evdokimova, also has a higher journalism education (Voronezh State University) and more than 30 years of professional experience. She has been heading the Chekhov newspaper since its appearance in 2000. T.A. Andriukhina and T.V. Evdokimova are members of the Union of Journalists of the Moscow region. Formation of salaries of employees of municipal newspapers of the Moscow region The salary amount, which includes not only the official salary, but also compensation and incentive payments, is the same for all managers and specialists of state autonomous media institutions of the Moscow region. Its size is determined by the decisions of the leadership of the region. According to the Decree of the Government of the Moscow region dated 20.07.2007 No. 535/26, the salary of the editor–in-chief of the regional municipal newspaper is 21,960 rubles, his deputy - 20,860 rubles, the executive secretary – 18,000 rubles. The correspondent's salary is 13,320 rubles [Decree of the Government of the Ministry of Defense of 20.07.2007 No. 535/26. Access mode: https://docs.cntd.ru/document/819010017 ]. Despite the small salaries, a monthly allowance of 50% of the official salary is provided for employees of Moscow-based media for complexity, tension and special working hours. There is also an opportunity to receive a monthly bonus, which can reach 70% of the salary. Employees of municipal newspapers, including Serpukhov News, are entitled to a superannuation of 10% to 30%. Based on these documents, we determined that an ordinary correspondent of "SV", subject to more than 15 years of experience, can receive no more than 33,300 rubles per month. Whereas the average monthly salary in Serpukhov is 47,289 rubles [How wages have been rising and falling in Serpukhov over the past ten years. Access mode: https://www.oka.fm/new/read/social/Kak-rosli-i-padali-zarplaty-v-Serpuhove-poslednie-desyat /]. Conclusions The Government of the Moscow Region and the General Directorate for Information Policy fully determine both the financial and personnel policies of all municipal newspapers in the region. The media are directly dependent on the decisions of the regional leadership. All those who disagree on the ground are not kept, but are easily dismissed on their own. Lack of funding complicates the development of suburban newspapers. Four correspondents hardly fulfill the required volume of publication – 40 news per day for the website and the weekly preparation of 16 pages of the printed version. Due to the large flow of information and lack of time, the quality of materials suffers. Employees of municipal newspapers near Moscow, including Serpukhov News, receive a fairly low salary – below the average in the city. This reduces the loyalty of the editorial staff, and may also lead to a drop in the quality of texts. At the same time, officials do not allow journalists of editorial offices to show their creative abilities, which turns the work of correspondents into reprinting press releases of city and regional departments. References
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