Abstract: The purpose of our research is the work of the great symbolist poet of the Silver Age K.D. Balmont through the prism of the culture of Islam. The topic of the culture of Islam in the poet's work has been little studied, which is the relevance of this study. Islam is a traditional religion and the cultural and spiritual life of a Muslim is inextricably linked with Islam. All literature, architecture, science, philosophy of Muslims is based on the teachings of Islam and its holy book the Koran. K.D. Balmont became interested in Arabic and translations of the Koran, melodic Arabic script. Subsequently, his essays, poems and travel notes will be filled with religious and cultural images. The methodology of the work is based on synchronic, structural and functional, biographical, historical and cultural methods. The novelty of the article lies in a new look at the work of K.D. Balmont within the framework of the culture of Islam. In the course of our work, we examined Balmont's religious poems of 12 suras: "I swear", "Merciful", "Great News", "Blow", "Oh, Prophet", "Rich People", "Trumpet sound", "Then", "Smoke", "Al-Hotama", "Event", "Don't forget." There were also many translations from Arabic, travel notes, essays, and the epistolary legacy of Balmont. The poet traveled a lot and visited Muslim countries, made translations from Arabic, wrote essays and travel notes about the culture of Islam. As a result, the main conclusions of the study were formulated, the culture of Islam was shown, the religious poems of K.D. Balmont were studied, and further prospects for studying this problem were outlined.

Keywords: tajvida, Masjid al-Haram, mosque, the holy city of Mecca, Muhammad, Koran, symbolist poet, Balmont's epistolary legacy, culture of Islam, Balmont

Abstract: The article is devoted to cultural memory, on the one hand, as the most optimal concept denoting a socially determined form of supra–individual memory, and, on the other hand, as a theoretical construct (structural and functional model) denoted by this concept. Cultural memory is understood as a type of supra-individual memory that accumulates collective, value-significant memories, intentionally preserved and transmitted in mytho-symbolic forms. The main features of cultural memory include: conservatism, collectivism, presentism, symbolism, anti-historicity, written character, artificiality, institutionality, expert character, sacredness. The functional potential of cultural memory is realized in the following functions: accumulative, integrative, identification, interpretive, stabilization.The scientific novelty of the presented article is reduced to several positions. Firstly, to substantiate the concept of "cultural memory" as the most optimal (in comparison with the concepts of "historical memory", "social memory", "collective memory", etc.) to designate one of the types of supra-individual memory. The advantages of this concept are: broad semantic coverage, fixation of the collective, social and constructed nature of memories. Secondly, to conceptualize the phenomenon of "cultural memory", to determine its essential features and functional potential. As the main conclusion of the article, the following can be noted. In the context of the terminological and conceptual diversity of memory studies, it is extremely important to determine the categorical foundations of memorial research, fixing the content, structural, functional boundaries of the phenomena studied. In relation to supra-individual memory, this is especially important, mainly due to the presence of a very wide range of its conceptual and meaningful interpretation. In the article we offer our reasoned vision of the phenomenon of supra–individual memory, in particular one of its forms - cultural memory as a special reservoir of collective, social, value-significant memories, intentionally preserved and transmitted in mytho-symbolic forms.

Keywords: past, memory studies, supraindividual memory, cultural memory, memory, potential of cultural memory, memory as a phenomenon, memory category, memorial research, collective memory

Abstract: The main purpose of this work is to analyze the modern literature on amateur marathon running and the motivational effect that such publications give to novice marathon runners. The author pays special attention to the fact that the appearance of such literature in recent years has coincided with a general decline in reader activity around the world. This demand may be explained by the fact that the preparation of a marathon runner is very specific and requires a lot of time for training. And this feature, which consists in long-term planning, makes it an additional attractive "long-term project" in comparison with most modern tasks, which are increasingly, being short-term, perceived as a duty-passing fluidity of life. The fact that there is no similar literary activity in other sports (best-selling books based on the description of the sport as a plot basis, the presence of authors – former athletes), allows us to conclude that marathon running, becoming not only a professional sport, but also acquiring the status of an amateur, is a challenge, generating the need for constant reflection both among the authors themselves and among readers. Against the background of the analysis of the content of books and "feedback" (readers' feedback), it is concluded that the basis of the appeal and mass popularity of amateur marathons should be associated with the "culture of challenge", which is clearly manifested in the practices of understanding and development of amateur running. The culture of challenge can be interpreted from the standpoint of L.N. Kogan's value-motivational analysis of culture and understood as the realization of essential human forces.

Keywords: sports motivation, autobiography, readers, sociocultural phenomenon, methodical literature, challenge culture, literature about running, marathon, amateur running, amateur motivation

Abstract: According to the ideas dominating in scientific discourse, female stayers of the twentieth century had to overcome gender stereotypes for a long time and in a tense struggle, according to which long running deprives them of "femininity" and threatens reproductive function. The article shows that the reasons for the long negative attitude of society towards physical culture and sports women's running are much more diverse and historically deepened, they go far beyond the sphere of training and competitive activity and "pure" physiology, having a socio-culturally determined ideological basis. The objectives of the article: to determine the types of women's running practices; to analyze the goals and motives of the running activities of their participants; to identify the causes of social conflicts generated by these practices and ways to overcome them. The main types of women's running practices are ritual competitive and out-of-competition running, festive competitive running, wellness and sports running. Running was used by women to achieve the following goals: marriage, material reward, pleasing the gods, transition to a new social group, magical influence, emancipation, physical development and setting records. The motives of running practices were gaining patronage, ensuring the well-being of the community, confirming their gender and age fullness, acquiring magical abilities, overcoming the scarcity of life, health care, self-realization, achieving equality with men in competitive activities and opportunities provided by society to outstanding athletes. The collisions of women's running practices are mainly associated with the mythological, religious and philosophical misogyny of traditional societies and gender stereotypes of modern times, according to which prolonged running locomotion does not correspond to the gender expecta-tions of society, the norms of decency and causes irreparable harm to women's health. Largely due to the selfless struggle of runners for equality in realizing their athletic potential, women's identity today is associated not only with femininity, and at the last Olympics in Tokyo, gender parity of participants was achieved for the first time.

Keywords: gender studies, history of women, run, femininity, gender stereotypes, philosophy of sports, sociocultural determination, Olympic Games, misogyny, women's equality

Abstract: The object of the study was video games related to the so-called action genre. The disparate classifications of video games that currently exist in the scientific and user environment indicate that there is a problem of creating their typology, key characteristics and specific features that allow dividing genres among themselves have not yet been identified. The purpose of the article is to identify specific features of the action genre in modern video games. The main research methods are comparative and structural-functional, which allow to objectively show the essential characteristics of the genre under consideration. The results of the study show that the genre has not yet been considered comprehensively for the search for generalized features, which were partially mentioned in the studies of T. H. Kutlaliev, N. Y. Kazakova, N. A. Moshkova, I. I. Yugai, T. Epperly, etc. Personal contribution is seen in the fact that the authors purposefully search for genre-specific features, which will further contribute to the development of the genre typology of video games. It is established that the key features of the action genre are: activity that requires good coordination of movements from the player; dynamics that involves saturation with actions; conflict, as an obligatory component of the game; character – the presence of a hero, the action is carried out through a specific character. An important result of the study was that specific signs of action can be found in other genre varieties. The concept of "action" in them becomes an additional element that gives any game dynamics, activity, conflict.

Keywords: action, video games, computer games, video games classification, genre typology, video game culture, genre characteristics, action video games, video game design, genre features

Abstract: Attribution and the study of painting pose two important questions to researchers: the choice of methodology and terminology used in describing and highlighting the characteristics of a work of art. "Visual research" as an integrated approach to the problems of reception and creativity forms a system of stable principles of analysis of the monument, focused on the study of the vision and complex extraverbal aspects of the existence of the subject in the historical and cultural space. The analysis of painting involves an integrated approach based on the study of technique and material, the features of shaping and means of artistic expression, iconography and semantics, the creative method of the master and the consumer's reaction, the role in the context of everyday culture and the principles of reception in a synchronous and diachronic cut.In the 19th century, the Italian art critic Giovanni Morelli made a significant contribution to the theory and practice of painting by outstanding masters of the Renaissance. Methods based on deep knowledge in the field of human anatomy and the analysis of the artist's professional skills have influenced not only the history of art, but also the development of criminology, criminology, psychoanalytic theory and psychotherapeutic practice. This article analyzes the method of Giovanni Morelli, which is adapted not only to the needs of attribution, but is also applicable to forensic tasks requiring the analysis of human skills and habits, as well as the identification or attribution of works of art.

Keywords: methodology of art history research, visual research, history of art, attribution, Giovanni Morelli, means of artistic expression, painting, scientific approaches, methodology, fine arts