Abstract: The article examines the idea of "truth" in three linguistic pictures of the world - Russian, French and Chinese. The study is contrastive, the results are compared. The description of each idea is made according to a clear algorithm: the etymology of the word, the mythological roots of the concept, its compatibility, from the compatibility is distinguished real connotation according to V. A. Uspensky, a comparison of dictionary definitions is made.The aim of the study is to identify the peculiarities of the idea of "truth" in the Russian, French and Chinese languages. The purpose of the comparison is to see the similarities and differences in the worldview of different peoples. Scientific methods of research are: comparative-historical method, method of generalization, method of semantic analysis. This topic is understudied, no linguocultural studies analyzing this idea in Russian, French and Chinese culture have been observed earlier, which constitutes the scientific novelty of the work. The results will contribute to mutual understanding between peoples, forming a kind of conceptual bridge, and will also be used in courses on regional studies, comparative studies of cultures, and in the teaching of the respective languages.

Abstract: The author examines the idea of "mind" in three linguistic pictures of the world - Russian, French and Chinese. The study is contrastive, the results are compared. The description of each idea is made according to a clear algorithm: the etymology of the word, the mythological roots of the concept, its compatibility, from the compatibility is distinguished real connotation according to V. A. Uspensky, a comparison of dictionary definitions is made. The aim of the study is to identify the peculiarities of the idea of "mind" in the Russian, French and Chinese languages. The purpose of the comparison is to see the similarities and differences in the worldview of different peoples. Scientific methods of research are: comparative-historical method, method of generalization, method of semantic analysis. This topic is understudied, no linguocultural studies analyzing this idea in Russian, French and Chinese culture have been observed earlier, which constitutes the scientific novelty of the work. The results will contribute to mutual understanding between peoples, forming a kind of conceptual bridge, and will also be used in courses on regional studies, comparative studies of cultures, and in the teaching of the respective languages.

Abstract: The article explores the concept of "conscience" in three language pictures of the world - Russian, French and Chinese. The study is contrastive, the results obtained are compared. The description of each concept is made according to a clear algorithm: the etymology of the word, the mythological roots of the concept, its compatibility are studied, the material connotation is singled out from the compatibility according to V. A. Uspensky, dictionary definitions are compared.
The purpose of the study is to identify the features of the representation of the concept of "conscience" in different cultures using the material of the semantic field in Russian, French and Chinese, then making a comparison in order to see similarities and differences in the worldview picture of different peoples. This topic is understudied, earlier there were no linguoculturological studies analyzing Russian, French and Chinese cultures, which is the scientific novelty of this work. As a result, a clear difference in the ideas of conscience in the three studied cultures was established.
For a Russian person, conscience is an internal judge who punishes him when he commits an evil deed; for the French, conscience has no connection with power over a person, and even often yields to it; for the Chinese, conscience is a guide that a person can follow or deny. The results obtained will contribute to the establishment of mutual understanding between cultures, forming a kind of conceptual bridge.

Abstract: The purpose of this article is to present the results of a contrastive study of the ideas of male beauty among Russians and Chinese. These ideas are studied culturologically, through the restoration of the relevant fragments of national pictures of the world. For this purpose, both linguistic and comparative-historical methods are used. Russian concepts of beauty are analyzed in the corresponding concepts in the Russian language, etymology and modern meanings, Russian epics, the reign of Peter the Great, the XVIII - XIX centuries, the period of the Great October Socialist Revolution, the Stalinist period and the period of late socialism, modern ideas. To analyze the Chinese view of the subject under study, the corresponding hieroglyphs, lexical combinations, idioms, philosophical and aesthetic sources, and modern realities are analyzed. Such a multidimensional consideration of beauty in the Russian and Chinese pictures of the world caused the novelty of the study. Comparisons of Russian and Chinese are the main conclusion of the work: ideas about beauty are not just different, they are opposite. It is important to note that the image of the hero in Russian culture is a symbol of male beauty, and in Chinese, on the contrary, it is a symbol of a rude and unaesthetic person. The main oppositions are male/female, West/The East, rational/emotional — are characteristic of the Russian picture of the world, but they are not completely manifested in the Chinese ideas about beauty. The Chinese do not oppose, but combine what looks like an opposition in our culture.