Abstract: The object of this research is the references to the German composer of the XVIII century – Johann Sebastian Bach in poetry of the classic of modern American literature Charles Bukowski. Special attention is given to the poetic-semiotic and ontological aspects of Bach’s motif in the poetic works of C. Bukowski. The author meticulously examines the nature of mentioned references, categorizing them as the three narrative-ontological types or hypostases, in which the German composer appears in the poetry of C. Bukowski, namely: Bach-ideal, Bach-background, and Bach-father figure. The article employs the method of continuous sampling, interpretation and semantic analysis, motivic analysis, as well as biographical and psychological approaches. The author's special contribution into the research of this topic lies in the conclusion on the Bach’s motif in the poetry of C. Bukowski as a variety of ekphrasis, which suggests a verbal representation not of a single artwork, but of the demiurge (in this case it is Bach) as the creator of entirety of his brilliant compositions.

Abstract: The subject of the research is the English borrowings in a Cyrillic text. The object of the research is the Latin alphabet borrowings in V. Pelevin's novel iPHUCK10. Describing the matter under research, the author underlines that there are certain cultural, political, economical and civilizational procsses behind borrowing as a language process. The importance of the research object (i.e. exclusion of Latin borrowings in a Cyrillic text from the scope of analysis) is caused by a great number of Latin borrowings in a Cyrillic text of a novel which makes the latter to be a matter of particular research. The authors of the article analyze Latin borrowings in the novel from the point of view of their structural and distributive features. This implies the use of such methods of linguistic analysis as structural, quantitative, distributive and content analysis. The novelty of the research is caused by the integral analysis of functional of Latin borrowings in a Cyrillic text. The main conclusions of the research is the provisions about structural, distributive and meta-communicative peculiarities of aforesaid units. The authors' special contribution to the topic is the description of basic metafunctions (descriptive and coding) performed by Latin borrowings in the novel. 

Abstract: The object of the research is hypertextual (interactive) headlines of Russian Internet media resources (newsportals, Internet newspapers, aggregators). The subject of the research is information distortions that can be found in media online headlines. The author of the article examines such aspects of the topic as classification of information distortions and their influence on the perception of information by a recipient. The author focuses on the analysis of theoretical grounds for creating an effective headline in order to underline the discrepancy between established media practices and the situation of hypertextual headlines on Russian internet media resources. The methodology of the research implies contextual and functional semantic analysis of actual material (media online headlines) and at the same time analysis of media manipulations made by headlines that distort the content of a message. The novelty of the research is caused by the fact that the author offers her own classification of information distortions that can be found in hypertextual headlines of Russian online media. The main conclusion of the research is the author's statement that there are two classes of information distortions (cognitive distortions and contextual semantic distortions) as well as kinds of distortions that refer to the aforesaid to classes. The author's special contribution to the topic is the development of a general direction for analysing media headlines in terms of information relevance.