Abstract: This article reviews the headline structure on the online news portals that are dedicated to sport events. The object of this research is a typical model of heading complex, while the subject is the specificity of text heading strategy during a notable sport event, such as the Olympic Games in Tokyo. The article employs the method of continuous sampling of headlines, classification and interpretation of the acquired material, comparative analysis, as questionnaire-based survey of young journalists – students of the faculty of Journalism. The answers of respondents indicated that these information portals have become a traineeship for the students majoring in sports journalism. The novelty of this article is defined by the following factors: most common headline structure on the sports information portals consists of two simple sentences; there are four types of relationships between the parts of headline. The author determines the reason for the dominance of the two-part headline complex: on the one hand, it is explained by the general evolution of headlines of the Internet media – from drawing attention towards purely informative, which virtually replaces reading of the material. On the analyzed Internet portals, this is complemented by the tendency towards copying the structure of the post in social media: the image and short description it, which can unfold to a larger text upon the desire of the reader. It is assumed that namely the prevalence of young journalists in sports media and the focus on young audience that follows sports events t leads to the increase of headlines of such type.

Abstract: The article is devoted to the transformation of the genre of lamentation in modern youth mass media. The ancient genre of lamentation (complaints), as well as the genre of crying in ancient Russian literature, assumed regret for the lost, mourning for losses, sadness that it will not return. The specificity of the discourse of regret in the interpretation of modern youth bloggers and journalists is that they regret the loss of a country in which they themselves have never been or lived only for a short time. We are talking about numerous regrets about the lost Soviet Union performed by people who were already born in the Russian Federation. The subject of the study is the rhetorical presentation of the image of the lamented object in its transformation from antiquity to the present day. Comparative and comparative analysis, consideration of the world-modeling categories of the text in their comparison with the corresponding discourse of antiquity and Ancient Russian writing are used as research methods.    The novelty of the research is due to the comparison of the paradigm of ancient and Old Russian rhetoric with modern topos of regret – lamentation, crying. As a result of the research, the preservation of the main topical structure of the genre of lamentation is proved, which, in our opinion, is not associated with a direct orientation to ancient samples, but with their indirect perception through numerous texts that use orientation to the corresponding paradigm.
Conclusion: the genre of lamentation / crying has been continued in the modern tradition in the form of reconstruction according to a similar topical and compositional scheme. The commonplaces of this genre penetrate into the composition of text and video fragments dedicated to the Soviet Union. The analysis of videos and texts shows that we are talking about a kind of reconstruction of a complex of traditions associated with different historical epochs, and in fact does not fully reflect any of the real historical epochs of the existence of the state.