Abstract: The theory of Russian formalism views literariness as a set of features that distinguish a literary text from all other texts and has always been the topic of acute discussion. Viktor Shklovsky's researches of the 1920s-1930s were focused on literariness as a result of his interest in the marginal forms of the literary process in the XVIIIth century as well as the phenomenon of mass literature. Noteworthy that his ideas closely related to the realities of that period and involved discussions about the 'social order' and 'literary life', thus presenting the writer's views on the creative writing, status of a writer and creative goals. The methodology of the research combines various methods such as comparative history, hermeneutical and phenomenological approaches as well as individual provisions of the 'history of terms' concept. The scientific novelty of the research is caused by the author's attempt to view Viktor Shkolvsky's works on the literature of the XVIIIth century and such authors as M. Koramov, V. Levshin and M. Chulkov as a specific form of self-reflection aimed at overcoming the author's creative crisis and creating opportunities for using the methodology of the Russian formalism in the analysis of the literary life of different eras. 

Abstract: The purpose of the work is to identify the principles of the formation of the artistic world in the lyrics of the Voronezh poet Sergei Popov. The subject of the research is sensory and affective motifs in a poetic text. It is established that the principles of reflection of sensual and emotional memory in the structure of the artistic world of Sergey Popov are determined by the desire to overcome the chaotic state of the world. The work of memory has a “therapeutic” character, but it is not connected with the restoration of a torn personal history, but with the irrational introduction to the creative forces of being. The main tool of analysis is a motivational analysis in conjunction with elements of the approaches developed in the “history of emotions” and the practice of analyzing representations of corporeality. In the lyrics of Sergey Popov, memory restores subjectivity through the intensity of sensual detail, when the “Self” experiences its dissolution in the natural world, by replacing the “reverse” view with the “childish” sight. The most important thing in this experience is the collision with the language outside the language, with the experience of “fire” or “river” as statements, in which the sign and thing are not separated. Sensual contemplation, always associated with memory, is portrayed “ecstatically,” as a state that presupposes a bodily renewal of “Self.”