Abstract: The subject of this research is the phenomenon of loneliness among senior citizens. The goal lies in examination of the problems of loneliness among senior citizens. The article reviews such aspects as alienation from the society, feeling useless and helpless; gives the key characteristics of loneliness – assessment of social status, type of inferiority, type of temporal perspective, models of loneliness. The types of loneliness are divided into situational, chronic, recurrent, as well as emotional and social isolation. Research methodology employs the ideas of phenomenological, systemic, and activity approaches in the context of studying the problems of loneliness among senior citizens and effective ways of their solution. The survey revealed that senior citizens quite often feel lonely, which is reflected in the distorted interaction with other people, experiencing psychological problems, difficulties in self-organization, and the need for assistance of the social workers. The author empirically proves that the developed program “Young at Heart”, through creating hobby groups, helps senior citizens to feel needed in the society, improves their psychoemotional state, and allows overcoming loneliness. The article examines the theoretical approaches towards comprehension of the problem of loneliness among senior citizens. The author formulates the original definition of the concept of “loneliness” in the context of socio-psychological aspect, determines the causes of the phenomenon of loneliness among senior citizens within the framework of their interaction with society, develops a questionnaire aimed at studying the factors of socio-psychological loneliness of senior citizens, offers the ways for overcoming loneliness through active social life, such as  creation of the hobby group “Young at Heart”, which includes the three types of activity: leisure and creative-applied, health promotion,  and garden therapy. It is substantiated that maintenance of zest for living among senior citizens would be effective by creating a socially favorable, psychoemotional and health-preserving environment in the society.

Abstract: The subject of this research is the value priorities of modern students. The goal consists in determination of value aspects and life strategies of student youth at the current stage of social development. Student family is key main strategic resource of modern society, and simultaneously, the most socially unadjusted group for creating a family and performing the role of responsible parenthood. An important aspect is that creation of a family is not trendy; the value preferences are oriented towards career aspirations and alternative forms of marriage and family relations. The conducted survey revealed the value orientations of student youth, their life strategies, and problems. The conclusion on students’ focus on starting a successful career and professional identity is empirically proven. The novelty lies in consideration of the concept of “value readiness of the students for creating a family", as well as the indicators of value readiness for family life. The author describes the main vectors in professional activity of the curators of student groups in the formation of students ' value attitude on family: social-value, personal-value, communicative-value, professional-value, and value-environment. The following criteria of life strategies and prospects of modern youth are defined: the strategy of well-being, life success, family and personal fulfillment. It is substantiated that preservation of feasibility of student families would be effective under the condition that university creates the family-preservation environment.