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Philology: scientific researches
Reference:

Culture of anglicisms application in the student media space

Murugova Elena Valerievna

ORCID: 0000-0003-0781-9767

Doctor of Philology

Professor; Department of Integrative and Digital Linguistics; Don State Technical University

344082, Russia, Rostov-On-Don, Bratsky lane, 39, A, sq. 17

murugovaelena@yandex.ru
Dmitrieva Kseniya Dmitrievna

Student; Department of Scientific and Technical Translation and Professional Communication; Don State Technical University

344003, Russia, Rostov-On-Don, Gagarina str., 1

kseniya.dmitrieva.04@mail.ru
Karpenko Mariya Gennadievna

Student; Department of Scientific and Technical Translation and Professional Communication; Don State Technical University

344003, Russia, Rostov-On-Don, Gagarina str., 1

kima.kim53@mail.ru
Mahonina Elizaveta Alekseevna

Student; Department of Scientific and Technical Translation and Professional Communication; Don State Technical University

344003, Russia, Rostov-On-Don, Gagarina str., 1

ml143673@gmail.com
Petrova Anastasiya Georgievna

Student; Department of Scientific and Technical Translation and Professional Communication; Don State Technical University

344003, Russia, Rostov-On-Don, Gagarina str., 1

nastyapetrova182005@gmail.com

DOI:

10.7256/2454-0749.2025.4.71041

EDN:

FBFFOU

Received:

16-06-2024


Published:

04-05-2025


Abstract: The translinguistic research paradigm contributes to the study of specific aspects of social interaction among multilingual language users. The multimodal and multisensory nature of language is manifested in language varieties including geographical, social, age or gender varieties. Human beings in the process of language contacts are very conscious of the relationship between race, nation and community on the one hand and language on the other, and the discrepancies between boundaries in linguistic structural terms and in socio-cultural and ideological terms. The object of the study is anglicisms used by the students of Don State Technical University in the media space from the point of view of highlighting their lexico-semantic characteristics and functioning. The aim of the research is to study the main trends in the use of anglicisms by students in social student networks. On the basis of the conducted online survey of 360 students of DSTU we tested hypotheses about the reasons and main trends in the use of anglicisms, the influence of students' specialization on their use in speech. The respondents' answers were divided into the following categories: 1) the most frequent anglicisms; 2) meanings of words; 3) spheres of application; 4) violation of the linguistic norm; 5) reasons for their usage; 6) prospects. We collected both quantitative and qualitative data, including surveys and observations. The results of the research indicate the tendency of frequent usage of direct borrowings and calques from English related to the sphere of “Internet” usage. Multilingual learners freely incorporate Anglicisms into their speech to overcome differences, discrepancies, inconsistencies and ambiguities in communication, manipulating them for strategic benefits when necessary. The use of anglicisms in the speech of the youth does not depend on their belonging to a professional community, with the exception of jargon and professional slang.


Keywords:

anglicisms, social networks, contact linguistics, student community, direct borrowing, calques, runglish, translinguistic research, media space, youth

This article is automatically translated.

In recent decades, there has been a rapid flow of English borrowings into various languages. Within the framework of translingual linguistics, for the development of language as a whole, studying the nature of linguistic structures, researchers consider issues of communicative influence [1-3], historical and sociolinguistic influence [4], stylistic use of Anglicisms [5], gender differences [6], the ability to bilingualism [7-9], switching codes from one language to another [10-14], the practices of postmultilinguism that we observe in the 21st century [15-17]. The alternation of languages, spoken and written, between linguistic varieties, as well as between speech and writing, is a very common feature of human social interaction [13]. The translinguistic perspective calls into question the view accepted in the scientific community of applied and sociolinguistics that bilingualism and multilingualism are the protection of national languages, the preservation of one's identity. Moreover, language users use not only language tools to communicate with each other, but also semiotic resources, gestures, facial expressions, etc. The analysis of multilingual practices allows us to solve some key problems of linguistic theories, such as the evolution of language, language and thinking, understanding the hypothesis of modularity of consciousness, mixing codes in speech recognition.

Within the framework of language contacts, an abundance of Anglicisms from various fields of science is penetrating into modern Russian today, covering a variety of communication channels, especially in the context of the use of social networks [18-22]. Active Internet users, of course, are the student community, which tries to popularize a foreign language by adopting the lifestyle, mentality and worldview of native speakers of a foreign language [23]. Our Russian researchers define Anglicism as "a certain feature of the English language that has been moved to another language" [24, p. 986], as "a word borrowed from English or modeled after an English word or expression" [25, p. 25]. According to researcher M.A. Breiter, "the borrowing of words lies in close contact between two different cultures. The most significant contact occurred in Russia at the turn of the XVII – XVIII centuries. At that time, people did not approve of the use of such words in society, but in the modern world they are welcomed and actively used every day"[26].

Nowadays, modern youth have begun to use Runglish more and more often during communication. This phenomenon is caused by the desire to combine elements of two different languages for more effective communication between peers. The term became widely popular back in the 2000s, when the ISS astronauts began to speak in English. In modern Russian, according to the calculations of linguist Leonid Marshev in January 2020, there were about five to six thousand English-language borrowings [22]. However, in 2021, a source was found [27], which mentions that the Russian language has more than 12 thousand Anglicisms, and their number is currently continuously replenished. An analysis of the chronological distribution of the frequency of use of Anglicisms in the Russian-speaking corpus using the Google Ngram Viewer search service indicates an increase in the use of the word "Anglicism" [28].

Figure 1 Frequency of usage using Google Ngram Viewer

The results of the statistical analysis of the "Anglicism" lemma in the National Corpus of the Russian Language [29] according to the meta-attribute of the "subject of the text" indicator from the top 10 most frequently encountered topics are such topics as: art and culture (26.32%), philology (15.9%) and leisure, entertainment and entertainment (10.53%) (see Figure 1).

Figure 1. Distribution by subject of the text

This study has made it possible to identify the main trends in the use of Anglicisms among university students and to understand how this practice affects the linguistic behavior of young people. The problem faced by students of Russian–speaking universities is the need to save language resources when communicating through communication channels.

The purpose of the study is to analyze the lexical and semantic features of the functioning of Anglicisms in the speech of university students. This goal is reflected in the solution of the following tasks:

1) studying the most popular channels of Don State Technical University (DSTU) students;

2) analysis of the ways of formation and functioning of the most commonly used Anglicisms in the media space of DSTU;

3) identification of the characteristic reasons for the borrowing of Anglicisms in modern Russian.

After conducting word-formation and contextual analyses, we were able to identify the ways of forming Anglicisms in the Russian speech and, based on the context, understand in which areas they are most often used.

The research material was the texts of DSTU students' social networks in the most popular student Telegram chats and VK channels, as well as comments from the Applied Linguistics faculty group. More than 80 of the most common Anglicisms were identified, which were classified according to the method of formation (see Diagram 1) and areas of use (see diagram 2).

Diagram 1. Ways of forming Anglicisms

Diagram 1 shows that the most popular ways of forming Anglicisms are direct borrowings from English (28%), which are presented in almost the same form and meaning as in Russian. These borrowings include words such as digest, file, prompt, quest, respect, summery, announcement, skill, online, user, cover, information, event, all, chat, meme, unit, nice, match, fake, money. Tracing papers are often found in student channels, for example: post, go, buggy, omagad, gaiz, bad, screen, training, admin, rating, speaking, hacker, spam, dislike, smile, slay. Hybrids are somewhat less common: kick, ban, soryan, screen, check, up, shower, like, register, bully, drop, chill, roll.

Diagram 2. Areas of use of Anglicisms

Chart 2 shows the top 9 areas of use of Anglicisms. The most extensive area can be called related to the words used during communication in various messengers (24%): crash, go, kick, gaize, reel, all, information, awareness, evribadi, okay, toxic, chat, check, story, sandwich, coffee break, meme, shower, spiking, bullying, imba, fake, roflit, smile, slay, money. The field of IT technology includes 15% of the Anglicisms: file, user, buggy, screen, slideshow, screen, admin, hacker, drop, fake, ringtone. The online services platform is also popular among DSTU students (13%): online, stickerpack, storytime, like, register, all, information, education, evribadi, speaking, bullying, post, content, dislike.

In order to identify the causes of the spread of Anglicisms in the Russian language, we conducted an online survey among students of 1-5 courses of the DSTU of socio-humanitarian and technical faculties: "Psychology, Pedagogy and Defectology", "Jurisprudence", "Applied Geodesy", "Automation, Mechatronics and Management", "Computer Science and Computer Engineering", "Bioengineering and veterinary Medicine", "Energy and Oil and Gas industry", "Applied Linguistics", "Industrial and Civil Engineering", "Aircraft Engineering", "School of Architecture, Design and Arts". More than 360 respondents were interviewed. The responses were divided into the following categories: 1) the most frequent Anglicisms; 2) the meanings of words that are understandable; 3) areas of use; 4) violation of language norms; 5) reasons for use in speech; 6) the influence of knowledge of English on understanding the meanings of Anglicisms (see Table 1).

Table 1

The results of an online survey of students of 1-5 courses of DSTU of socio-humanitarian and technical faculties

Question

Answer

Result

1. Specify your faculty and specialty.

Your own answer option

2. Choose the words whose meanings are most clear to you.

The dress code

Post

Content

Top

Merch

Crush

Tutor

Podcast

Go

Buggy

Kick

Trash

80 (100%)

76 (95%)

78 (98%)

80 (100%)

75 (93%)

78 (98%)

60 (75%)

73 (91%)

78 (98%)

80 (100%)

76 (95%)

78 (98%)

3. Which Anglicisms from this list do you use?

Your own answer option

4. Specify the Anglicisms that you use, not from the list provided.

Your own answer option

5. Where do you use this vocabulary most often?

In the youth communication environment

In the professional community

In the conversations of older and middle-aged people

75 (93%)

64 (80%)

20 (25%)

6. What is your opinion about the spread of Anglicisms in the Russian language?

It is not possible to do without Anglicisms

The penetration of Anglicisms creates redundancy

71 (89%)

13 (16%)

7. Why do you use Anglicisms in your speech?

Saving effort and money

Makes me stand out from the crowd

It's fashionable

Encoding information

69 (86%)

42 (52%)

7 (9%)

5 (7%)

8. Does knowledge (ignorance) of English affect the understanding of Anglicisms?

I understand Anglicisms without a proper dictionary

I hardly understand Anglicisms.

I understand the meaning of Anglicisms, but I don't think about their English origin.

55 (68%)

5 (7%)

31 (39%)

According to the survey results, the vast majority of respondents include dress code, top, go, buggy, trash, crash, content, post, kick among the most commonly used of the 80 Anglicisms presented. In order to find out in which environment Anglicisms are used, the question was asked: "Where do you use this vocabulary most often?", to which 93% of respondents replied that the use of Anglicisms occurs in a youth communication environment. The majority of respondents are tolerant of the use of Anglicisms and believe that this is a process that cannot be stopped. At the same time, it helps students to save language resources and briefly convey thoughts.

In our study, we wanted to confirm or refute the hypothesis about the influence of the professional community on the use of Anglicisms in speech. To do this, we conducted a survey among students from various faculties, both socio-humanitarian and technical, who actively use Anglicisms in social networks (see Table 2).

Table 2

The results of a student survey on the use of Anglicisms in speech

Faculty name

Anglicisms used

Psychology, pedagogy and defectology

behaviorism, frustration, insight, conformist, attitude, double trap, pliz, soryan, may bad, wait

Jurisprudence

bailiff, coroner, summoner, designmaker, draft

Applied geodesy

smog, scrub, jungle, trigger, experience

Automation, mechatronics and control

injector, airjack, immobilizer, cutback, railing

Computer Science and Engineering

file, browser, laptop, online, server, tim, user

Bioengineering and veterinary medicine

inbreeding, expert, effect, etechment, bedding

Energy and oil and gas industry

elephant, recovery, driller, cable, spider, hype, deadline

Applied Linguistics

unit, speaking, tutor, slay, insight, match, event, checkout

Industrial and civil engineering

fitting, chiller, townhouse, funcoil, block house

Aircraft construction

compressor, diffuser, turbo gadget, combuster, nosl, food court, rally, PR, fake

School of Architecture, Design and Arts

mudboard, reference, link, mainmap, modern, rofl, kringe

We were able to identify the Anglicisms most characteristic of a particular community, which, in general, accounted for 20% of the total number of Anglicisms used. The fact that most Anglicisms are used independently of students' specialization indicates that, first of all, knowledge of English helps students understand the meaning of such words, which is confirmed by statistics on the impact of knowledge of English on understanding the meanings of Anglicisms. To this question, 68% of respondents answered that knowledge of English helps to understand Anglicisms and they dispense with an explanatory dictionary.

Thus, during the study it was found out that students actively use Anglicisms, as there is a popularization of English language learning. This inevitable process led to the formation of a new phenomenon called "runglish" due to the desire of students to quickly express their thoughts during conversations with their peers, most often in various messengers. It has been revealed that direct borrowings, costing and hybrids are the most popular, the use of which is associated with a good level of English language proficiency and depends less on the specialization of students.

References
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2. Díaz, J. A. R. (2019). The semantics and functions of anglicisms and germanisms in present-day advertising written peninsular Spanish: A comparison. Lebende Sprachen, 64(1), 23-46. doi:10.1515/les-2019-0002
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4. Baidrakhmanov, D. & Doszhan, G. (2015). Historical and Sociolinguistic Aspects of Use of Anglicisms in the Kazakh Language. Procedia-Social and Behavioral Sciences, 190, 346-352. doi.org/10.1016/j.sbspro.2015.05.009
5. Schaefer, S.J. (2024). Stylistic functions of anglicisms in German radio. English Today, 1-5. Retrieved from doi.org/10.1017/S0266078424000099
6. Tatsioka, Z. (2023). English loanword use in Greek online women’s magazines: The construction of the female identity. English Today, 39(4), 281-296. doi:10.1017/S0266078422000190
7. Francis, N. (2024). Research on bilingual language processing and how languages are represented in the mind. Cognitive Development, 70, 101442. doi.org/10.1016/j.cogdev.2024.101442
8. Litcofsky, K. A., Tanner, D.van & Hell, J. G. (2016). Effects of language experience, use, and cognitive functioning on bilingual word production and comprehension. International Journal of Bilingualism, 20, 666. DOI: 10.1177/1367006915579737
9. Wang, W. (2024). Insertional code-switching as interactional resource in Mandarin–English bilingual conversation. International Journal of Bilingualism. Retrieved from doi.org/10.1177/13670069241253997
10. CHAN , B. H-S. (2009). English in Hong Kong Cantopop: language choice, code-switching and genre. World Englishes, 28(1), 107-129. Retrieved from doi.org/10.1111/j.1467-971X.2008.01572.x
11. Poplack, S. (2015). Code Switching: Linguistic. International Encyclopedia of the Social & Behavioral Sciences (Second Edition), 918-925. Retrieved from doi.org/10.1016/B978-0-08-097086-8.53004-9
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13. Sanei, T. (2022). Globalization, linguistic markets, and nuanced identity performances: Farsi-English code-switching in Iran. International Multilingual Research Journal, 16(2), 163-180. Retrieved from doi.org/10.1080/19313152.2021.2009157
14. Wei, L. (2018). Translanguaging as a Practical Theory of Language. Applied Linguistics, 39(1), 9-30 doi.org/10.1093/applin/amx039
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17. Chan, B. H.-S. (2022). Translanguaging or code-switching?: Reassessing mixing of English in Hong Kong Cantonese. Chinese Language and Discourse, 13(2), 167-196.doi.org/10.1075/cld.20003.cha
18. Nefedova, F. & Polyakov O.G. (2015). Set Expressions Borrowed from English into German and Russian: Direct Loans or Calques? Procedia-Social and Behavioral Sciences, 200, 83-86. Retrieved from doi.org/10.1016/j.sbspro.2015.08.020
19. Zorina, A.V. (2018). Anglicisms in the modern Russian language (on the example of Internet lexicon). Kazan Linguistic Journal, 2(1), 5-14.
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29National Corpus of the Russian Language (ruscorpora.ru).

Peer Review

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The list of publisher reviewers can be found here.

The subject of the research of the reviewed article is quite relevant, the topic corresponds to one of the headings of the publication. The author dwells on the issue of the culture of using Anglicisms in the student media space. It is worth recognizing that "over the past decades there has been a rapid flow of English borrowings into various languages," "the translinguistic perspective calls into question the opinion accepted in the scientific community of applied and sociolinguistics that bilingualism and multilingualism are the protection of national languages, the preservation of their identity. Moreover, language users use not only language tools to communicate with each other, but also semiotic resources, gestures, facial expressions, etc. The analysis of multilingual practices allows us to solve some key problems of linguistic theories, such as the evolution of language, language and thinking, understanding the hypothesis of modularity of consciousness, mixing codes in speech recognition." The work is quite competently assembled, the judgments in the course of the study are objective, transparent and the author's point of view. The article draws attention to the organics of developments, the inclusion of statistics, and the argumentation: "the results of statistical analysis of the lemma "Anglicism" in the National Corpus of the Russian language [29] according to the meta-attribute of the indicator "subject of the text" from the top 10 most frequently encountered topics are such topics as: art and culture (26.32%), philology (15, 9%) and leisure, entertainment and entertainment (10.53%) (see Figure 1)", or "The research material was the texts of social networks of DSTU students in the most popular student Telegram chats and VK channels, as well as comments from the Applied Linguistics faculty group. More than 80 of the most common Anglicisms have been identified, which have been classified according to the method of education (see Diagram 1) and areas of use (see Diagram 2)", etc. Illustrative language is sufficient: for example, "Diagram 1 shows that the most popular ways of forming Anglicisms are direct borrowings from English (28%), which are presented in almost the same form and meaning as in Russian. These borrowings include words such as digest, file, prompt, quest, respect, summery, announcement, skill, online, user, cover, information, event, all, chat, meme, unit, nice, match, fake, money. Tracing papers are often found in student channels, for example: post, go, buggy, omagad, gaize, bad, screen, training, admin, rating, speaking, hacker, spam, dislike, smile, slay. Hybrids are somewhat less common: kick, ban, weed, screen, check, up, shower, like, register, shoot, drop, chill, roll, etc. It is noteworthy for the text not only the formal inclusion of literal language forms, but also the variant of the formation of Anglicisms: hybrids, exoticism, tracing paper, direct borrowing… In addition to this assessment option, the author also designates the scope of the use of Anglicisms. Consequently, the problem is revealed fully and holistically. Empirics is supported by a "questionnaire", which was made on the basis of the Don State Technical University (DSTU): "as the results of the survey show, the vast majority of respondents among the most commonly used of the presented list of 80 Anglicisms include – dress code, top, go, buggy, trash, crash, content, post, kick. In order to find out in which environment Anglicisms are used, the question was asked: "Where do you use this vocabulary most often?", to which 93% of respondents replied that the use of Anglicisms occurs in a youth communication environment. The majority of respondents are tolerant of the use of Anglicisms and believe that this is a process that cannot be stopped. At the same time, it helps students to save language resources and briefly convey thoughts." I believe that the topic of the work has been disclosed, the goal has been achieved; the material is of a practical nature, based on this study, a series of experiments can be conducted to confirm these developments. The conclusions of the text manifest that "during the study it was found out that students actively use Anglicisms, as there is a popularization of English language learning. This inevitable process led to the formation of a new phenomenon called "runglish" due to the desire of students to quickly express their thoughts during conversations with peers, most often in various messengers. It has been revealed that direct borrowings, calculus and hybrids are most popular, the use of which is associated with a good level of English language proficiency and to a lesser extent depends on the specialization of students." The basic requirements of the publication have been taken into account, as such, serious editing of the text is unnecessary. I recommend the article "The culture of using Anglicisms in the student media space" for open publication in the journal "Philology: Scientific Research".