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Reference:
Sazhnov A.N., Vlasenko A.A.
Cooperation of non-governmental organizations and corporations on the context of corporate social responsibility: symbiotic model of stability (theoretical aspect)
// Trends and management.
2016. ¹ 1.
P. 59-63.
URL: https://en.nbpublish.com/library_read_article.php?id=67572
Sazhnov A.N., Vlasenko A.A. Cooperation of non-governmental organizations and corporations on the context of corporate social responsibility: symbiotic model of stability (theoretical aspect)Abstract: The subject of this research is cooperation of corporations and non-governmental organizations on the context of corporate social responsibility. The authors carefully examine the theoretical aspects of functionality of the cross-sectoral unions (alliances) in the American socioeconomic space. A special attention is given to the symbiotic model of stability, developed by the researchers Michelle Shumate and Amy O’Connor. This macro-level model is being examined from the position of communicational approach, and makes an accent on the functional differences of corporations and non-profit organizations and means of overcoming them. In addition to that, the authors concentrate on the role of various groups of stakeholders in creation of cross-sectoral alliances. The authors conclude that the functional differences between commercial and non-profit organizations can be surmounted through communicational collaboration, within the framework of which each of the partners addresses the other on possibilities of establishing various forms of capital. Existing in symbiotic relations, the non-governmental organizations and corporations increase their sustainability towards the effects of external environment. In Russia, such type of cooperation can promote professionalization of the “third sector” and consolidation of the society as a whole. Keywords: Corporate social responsibility, CSR, Non-governmental organizations, NGO, Corporations, Business, Social partnership, Civil society, Cross-sectoral unions, Third sector
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