Zavialova, N. A. Universals of Modern Communication as the Reflection of National Character

Abstract: Modern social culture is full of clichés and communication stereotypes. The nature of communication within the social and cultural environment has become especially important under the conditions of the expansion of electronic interactive mass media. Based on the research of the Russian and English languages, the author of the present research article analyzes idiom as a phraseological unit, established expression and a cultural and social phenomenon that is viewed by the author as the reflection of the national character. This phenomenon is view as a universal of modern everyday communication. The fact that idiom is a popular phenomenon proves that modern societies have a rather stereotyped thinking. Idioms highlight the most acute social issues of everyday life and are used to describe the most important fragments of social and economic reality. In her research article the author describes the experiment on social comuting using the statuses of the dating social network ‘Twoo’ in English and Russian. The author records universal features of phraseologisation and formalization of modern narratives. Certain vocabulary and grammar patterns significantly reduce the time that is usually spent on verbal formulation of ideas (which is, in fact, manifestation of the organism’s functions of defense and adjustment to today’s changing living conditions) that reflects the increasing pace of the change of events in everyday life. The results of the present research can be used during lectures on philosophy of culture and cultural studies. The results of the research were also used to create the data base that was rewarded with the Certificate of the Russian Agency for Patents and Trademarks No. 2013620397 dated March 13, 2013.

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