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Law and Politics
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Dunyaeva M.M. The role and importance of mass media in the modern political processes

Abstract: The subject of this research is the role and place of modern mass media in the political processes. Such position of a question is associated with the fact that today the reach of mass media in the informational-symbolic political field is bigger than ever, which also manifests in the formation and rapid development of communication environment titled “political media-reality”. The practical manifestation of this consists in the fact that the main source of information on political reality comes from mass media, which shape the political perception of the modern individual. As the result of a conducted comprehensive research, the author clarifies such notions as “media”, “media communication”; highlights the peculiarities, conditions, and capability of modern media to affect the political processes. The author substantiates that the modern media space became a weighty political actor and simultaneously an ideal platform for organizing a political discourse. 

Keywords:

Information, Mass communication, Media, Media space, Multimedia, Politics, Processes, Modernity, Mass media, Broadcast

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