Abstract: The purpose of the study is to analyze the concepts of "folk arts and crafts" and their comparison with folk and decorative arts. The use of materials on the culture of the Ob Ugrians allows us to define the boundaries of these phenomena, which are interpreted differently in legal, educational and cultural contexts.
The concepts of "folk arts and crafts" and "folk art" have similarities in that they both relate to traditional forms of culture that were created and passed down from generation to generation by the people. The concept of "decorative and applied art" includes various objects of art that are created for the purpose of decorating clothes, dishes, and interiors. The equivalence of these concepts lies in the fact that this activity of creating handmade products has unique artistic qualities.
The materials for the study were the works of Soviet and Russian art historians and ethnographers. The author relies on the fundamental research of the art historian M.A. Nekrasova on the theory of folk art. Special attention is paid to the works of northern historians specializing in the traditional art of the Ob Ugrians. The article analyzes the conceptual framework in federal and regional legislation. Having studied various forms of artistic creativity – folk crafts and folk art, we have identified their specific features, which were formed under the influence of historical, socio-economic, cultural changes. Adherence to tradition is an important feature of the folk culture of the indigenous peoples of the North, which allows us to preserve its unique characteristics. Folk arts and crafts of the Ob Ugrians today continue to develop and adapt to modern realities, while maintaining their identity. Folk art and crafts have a special system of meanings, which are determined by their history, functioning, and specific expression, including in modern reality. The folk art of the Ob Ugrians has its own trajectory of development within the settlement of these peoples. At the same time, all traditional culture has deep roots in the ethnic environment and is transmitted through mechanisms related to ethnic identity and social translation.