Abstract: The object of this research is the image of Siberian village in V. M. Shukshin’s film “Happy Go Lucky”. The subject of this research is the clash of constructs of the rural world of film director and his fellow villagers in the context of social problems with which Shukshin was concerned. The author views the film as a tool for designing a new reality, based on which the film director was trying to visualize his own thoughts and express them through the images. The goal consists in determining the key conceptual problems that caused Shukshin’s concern, and compare with the perception of his fellow villagers. The results of the conducted research lies in detection of the various vision of rural world, which generated the clash of images of the Siberian village and the conflict in understanding of social problems by Shukshin and his fellow villagers, by means of which the writer-filmmaker attempted to reflect the specificity of Siberian village and highlight the negative consequences of social transformation taking place in the village during the 1960’s.