Abstract: The subject of the study is the texts of literary monuments of the XV – XVI centuries. The object of the research is the author's strategies, which are studied from the perspective of two modern areas of science: cognitive and pragmatic linguistics.The audience's reaction to the author's conviction is determined by the communicative factors of the impact of speech on the reader's consciousness and is determined by the vital connection of language and thinking. Therefore, the issues of speech impact (a pragmatic problem) and cognition in natural language (a problem of cognitive linguistics) should be considered in synthesis. This approach, according to the authors, makes it possible to study the subject side of the study most fully and achieve the goals set.The purpose of the study is to consider the possibility of classifying the speech units of texts of literary monuments of the XV – XVI centuries from the standpoint of the synthesis of cognitive and functional-pragmatic ways of studying the text.The tasks are to substantiate the possibility of synthesizing linguistic-cognitive and functional-pragmatic methods of studying author's strategies, as well as the classification of speech units of the text of monuments of the XIV – XVI centuries according to the author's strategies. The research methods are conceptual analysis and functional diagnostic method of pragmalinguistics. The ability to categorize concepts allows you to cluster them based on certain similarities and present them as units (clusters) based on the main feature. The functional nature of the choice of units acting as influencing tools that form the reader's attitude to the text, the author, the ideas of a particular author or a group as a whole. The novelty of this work lies in the possibility of combining the approaches of cognitive linguistics and functional pragmalinguistics to the study of author's strategies, which has not been widely practiced by researchers before. The achieved results allow us to conclude that this synthetic approach can be applied to research in the field of textual psychology, author's strategies, the author's speech image, and speech portraiture. The strategies identified in the texts act as clusters of concepts, which in turn constitute the main functional and pragmalinguistic tools that implement the author's intentions and ensure the perlocative effect of the text.
The cognitive-pragmatic component of the author's impact strategies is structured mainly around the ideological and religious struggle. In second place are public– and private-business relations, which often mix into a single conceptual and pragmatic space.