Abstract: The regional factor of the development of Russian society is coming to the fore today, as there is a great need for the mediatization of the regional spaces of the Russian Federation. The article addresses the problems of the Russian regional newspaper periodicals, its current state and development trends.
The subject of the study is the development of municipal newspapers in the Moscow region. This issue has been studied rather poorly today. At the moment, there is not a single full-fledged study of the printing market of the Moscow region. The object of the study is the formation of one of the newspapers in the south of the Moscow region – the Serpukhov News (SV) edition – in the era of Internet technologies and media convergence. In the late XX – early XXI centuries, many regional newspapers ceased to exist, but the editorial board of Serpukhov News was able to keep the publication thanks to the help of city officials and enterprises. However, we come to the conclusion that the work in the field of digitalization of the publication is going rather badly: "SV" are at one of the first stages of the development of this process. This is largely due to the fact that the newspaper is subordinate to the regional Government and the Main Directorate for Information Policy of the region, is under pressure from the city and regional authorities. The authorities of the Moscow region allowed to engage in the development of the newspaper's website (svesti.ru ), but the Serpukhov editorial office has no resources for this (neither monetary nor personnel). Journalists devote all their efforts to preparing dry materials for a government resource inserpuhov.ru .

Abstract: Many periodicals are today in constant search of means for existence. Even the federal press faces a number of problems that lead to stagnation. Things are even worse in the provinces. The object of the study is the features of the financial and personnel policy of regional media. The authors consider this topic on the example of the oldest newspaper in the south of the Moscow region – Serpukhov News.
The authors come to the conclusion that the Government of the Moscow Region and the Main Directorate for Information Policy fully determine both the financial and personnel policies of all municipal newspapers in the region. The media are directly dependent on the decisions of the regional leadership. Anyone who disagrees with this policy is easily dismissed on their own.
  Having studied the resolutions of the Government of the Moscow region concerning the activities of the Moscow municipal mass media, as well as analyzing the orders of the Main Directorate for Information Policy of the Moscow region, the authors come to the conclusion that the lack of funding complicates the development of suburban newspapers. A small number of employees have difficulty fulfilling the required volume of publications for the newspaper and its website. The quality of materials suffers greatly.
Employees of municipal newspapers, including Serpukhov News, receive a fairly low salary – below the average in the city. This reduces the loyalty of the editorial staff and affects the quality of texts.