Abstract: The article examines the ways of the individual's influence on the subconscious of the recipient of the text using phraseological units (FE) in it. The FE functions are presented in the context of their influence on the subconscious of the individual, the main one is highlighted — the emotional evaluation of the object of the nomination by the speaker. Phraseology, in our opinion, is of the greatest interest for studying the peculiarities of the verbalization of personality characteristics, due to the fact that the phraseological unit reflects the linguistic picture of the human world along with his background knowledge, national and cultural characteristics of the linguistic community to which he belongs, and contains the evaluative attitude of the speaker in its meaning. It is proved that the main way of FE formation due to the fact that the phraseological unit reflects the linguistic picture of the human world along with his background knowledge, national and cultural characteristics of the linguistic community, is metaphorization, closely related to the activity of the subconscious of the individual. It is concluded that the speaker's influence on the recipient's subconscious through the use of FE depends on the addressee's attitude to the object of his assessment, his behavior, actions, value orientations, character qualities, on which the addressee wants to exert a regulating influence through the emotionally expressive content of his utterance.The relevance of this study is determined by a steadily increased general linguistic interest in both phraseology and psychological aspects of personality.