Abstract: This article gives special attention to the question of formation of the cultural landscape as a constant process of semiosis, which instrument in the Russian metropolises is the symbolic-semiotic engineering. The traditional component of cultural landscapes penetrates all sociocultural systems and procures their existence. It forms the “collective memory” of urban community and separate social groups, thus ensuring the succession in their development that manifests as an essential condition in preserving social order. The innovative component, in turn, expresses the ability of metropolitan society to adjust to the rapidly transforming surrounding world, which allows solving the most relevant for the society and human issues. Methodological foundation of uncovering the imagery of Russian metropolises contains the theory of micro-urbanism of O. Berdnikova and O. Zaporozhets; visual sociology (visual anthropology) of R. Flaherty, J. Rouchm, R. Gardner, M. Mead; as well as the theory of spatial representation of culture of Setha M. Low. The author comes to a conclusion that in the process of symbolic-semiotic engineering of the Russian metropolises,  the key centers of which are the cultural landscape, it is necessary to reproduce the familiar to city residents symbols and signs, structure the images of metropolis that are capable to encourage the social creativity as an essential mechanism of the dynamics of urban culture.