Abstract: The subject of this research is the value priorities of modern students. The goal consists in determination of value aspects and life strategies of student youth at the current stage of social development. Student family is key main strategic resource of modern society, and simultaneously, the most socially unadjusted group for creating a family and performing the role of responsible parenthood. An important aspect is that creation of a family is not trendy; the value preferences are oriented towards career aspirations and alternative forms of marriage and family relations. The conducted survey revealed the value orientations of student youth, their life strategies, and problems. The conclusion on students’ focus on starting a successful career and professional identity is empirically proven. The novelty lies in consideration of the concept of “value readiness of the students for creating a family", as well as the indicators of value readiness for family life. The author describes the main vectors in professional activity of the curators of student groups in the formation of students ' value attitude on family: social-value, personal-value, communicative-value, professional-value, and value-environment. The following criteria of life strategies and prospects of modern youth are defined: the strategy of well-being, life success, family and personal fulfillment. It is substantiated that preservation of feasibility of student families would be effective under the condition that university creates the family-preservation environment.

Abstract: In the article, innovative forms of training bachelors of "Service" orientation (orientation - social and cultural service) in the context of the implementation of the Federal state educational standard of higher education through Museum Pedagogy are observed. The purpose of the study: development of conditions for the formation of museum-educational competences of bachelors using Museum Pedagogy. The subject of the study: innovative forms of training bachelors of "Service" orientation. Work of Arzamas Museum of History and Art as an educational center is observed. Pedagogical conditions of formation the museum-educational competences of students in the process of professional training are allocated. The brief content of the training course "Holidays and traditions of peoples of Russia" is given, the role of tour classes for students at the museum while studying the history of the Russian costume, the everyday life of ordinary people and the nobles, and holidays and ceremonies of the inhabitants of the Arzamas region is showed. The experience of interaction between various universities and museums in the context of training of bachelors of "Service" orientation is presented. Method of the research: observation, content analysis. The methodology of the study: system, competence, and cultural approaches in the context of training of bachelors of "Service" orientation. The novelty of the study is due to the conclusions that a modern museum is a pedagogical, psychological, and multicultural environment, which, in the process of education, gives students an opportunity to obtain knowledge, skills and practical experience; to form the competences, required for successful professional activity. The practical significance of the study lies in the fact that methodological approaches to the educational activities of the museum can serve as a guide in the training of bachelors for the implementation of socio-cultural and educational activities, taking into account the museum component through the inclusion in the university programs of the course "Holidays and traditions of the peoples of Russia", which axiologically fills the student audience.