Abstract: The subject of research is quantitative and qualitative characteristics of representation of the issue of Pan-Turkism in the Mass Media. The authors study two trends of development of the Pan-Turkism ideas: on the other hand, marginalization, on the other hand - actualization, which corresponds with the periods of crises (wars, epidemics, political crises). As an alternative to separatist movements, the authors name the increase of the role of transborder cooperation in the context of Eurasian integration with the help of the Eurasian Economic Union, Shanghai Cooperation Organization, the Eurasian Economic Community, and the project of transborder regional cooperation Big Altai. The purpose of the research is to characterise the main media trends of presentation of the Pan-Turkism issue in the Mass Media. The authors demonstrate the assessment of quantitative and qualitative characteristics of media coverage of the ideas of Pan-Turkism (the dynamics of referring; the activity of media in the number of messages and mediaindex, the level, categories, genres, the most remarkable newsworthy events; the role of international social, religious, educational organizations; the position of countries, regions, public figures, government and social organizations and institutions in the media coverage of the Pan-Turkism ideas).
The scientific novelty consists in the fact that the context of references to the Pan-Turkism ideas in the media, as well as the media trends in this field which are being formed, almost haven’t been studied. The main conclusions of the research are about the information agenda, formed mainly by the Russian federal Internet media, aimed at the coverage of the Pan-Turkism issues. The most active in the formation of the Pan-Turkism agenda are the Russian pro-government and pro-Armenian media. Turkey, Armenia, Syria, Azerbaijan and Nagorno-Karabakh have a negative image in the media materials in the context of Pan-Turkism. Russia, the U.S., China. Kazakhstan, Kyrgyzstan, Uzbekistan, as well as such political figures as Recep Erdoğan, Vladimir Putin, Ilham Aliyev and Nikol Vovayi Pashinyan are referred to in a positive context. 
 

Abstract: The subject of this article is the components of media discourse of a cultural event. Based on the quantitative content analysis and critical discourse analysis of media materials, the author examines peculiarities of the discourse of Robert Rozhdestvensky Altai Regional Literary Festival held since 2007. Analysis is conducted on the quantitative characteristics of publication dynamics (distribution of the material by type of media; by tone i.e. the context of mentioning – positive, negative, or neutral). Characteristic to these media texts is given from the perspective of organization of the discourse: determination of the tone of mentioning and discursive role of the mentioned individuals and organizations – active or passive, representation of communicative events. It is established that the event is covered primarily on the media platforms of regional authorities. Among the most frequently cited subjects in a positive context are the common participants, prominent figures, members of the poet's family, representatives of commercial organizations — sponsors and partners; while in a negative context – political parties, mass media, and administration. An active discursive role characterizes the organizations and representatives of culture and education, among whom are famous actors and authorities, including the governor; less active are the members of poet’s family, political parties, and commercial organizations. Therefore, most discursively active and presented in a positive way are the authorities, organizations and representatives of culture and education. Discursively passive participants are the common participants of a special event. The article demonstrates the positioning of the head of the region within structure of media discourse.

Abstract:  
The subject of this work is the regional conflicts around the allocation of controversial (provocative, outrageous, shocking) advertising. The legal and communicative aspect of the provocative advertising are being examined. The author analyzes the structure of conflicts (subject, object, environment, positions, interests, resources of the parties), their dynamics (characteristic of the conflict stages, explanatory models, incident, escalation, cost of continuation/ending of a conflict), functions, methods of conflict management or resolution (participants’ behavioral strategies and tactics, solution methods, role of government structures). Methodology of the research is based on the structural-dynamic analysis of conflict situations. According to the author’s data, the conflictological analysis of the cases of allocation of advertising structures in the Russian regions has not been previously conducted, which justifies the scientific novelty of the article. The aforementioned conflicts are distinguished by the institutionalized character, anonymous character one of the parties of a conflict, official character of the conflict communication, significant role of government in resolving the conflicts, subject-object model of relationship between the participants. The information motives are initiated by either the state representatives or political/social organizations. Despite the fact that the majority of disputes concern the small businesses, the business representatives do not form an agenda on this matter.