Abstract: The article analyzes one of the modern trends in the methodology of teaching foreign languages – the use of combined and text advertising as a means of teaching English at a technical university. Advertising texts contain a wealth of material about cultural realities, reflect the value system of a foreign-speaking society, thus providing access to information about traditions, customs, historical facts and much more. Due to this, they can be used as one of the most effective resources in teaching foreign languages. Such texts can be used in a variety of educational situations for various purposes. Advertising texts are suitable for solving a wide range of methodological problems. The subject of this article is to study the use of advertising texts in foreign language lessons. The following methods were used in the work: descriptive, the method of contextual analysis, elements of component and logical-semantic analysis, the method of field structuring, as well as pedagogical methods. The scientific novelty of the research results is determined by an integrated approach to the study of vocabulary of an advertising text, taking into account its phonetic, grammatical and morphological characteristics. This study defines the role of advertising texts for society at the present time, lists and describes the main components of an effective advertising text, as well as the linguistic means used by advertisers to increase the effectiveness of advertising texts. The article presents examples of lexical, stylistic and grammatical techniques based on the material of American and English advertising texts of popular brands.
The practical significance of the work lies in the possibility of using the results obtained in lexical practice, as an educational material in English classes. These materials will help the teacher to diversify and modernize the content of practical English classes at a technical university.

Abstract: The officialdom has always played a big role in social life of the Russian Empire. Russian bureaucracy greatly affected the political and economic development of the country, and over the recent decades drew attention of the national and foreign historians. The subject of this research is the characteristic personal and behavioral features of the highest officialdom of the Age of Enlightenment. The article attempts to create a composite image of high official of the second half of XVIII – first quarter of XIX century on the example of the prominent representatives of the era Ivan Vladimirovich Lopukhin and Ivan Perfilievich Yelagin. The scientific novelty consists in examination and analysis of the personal qualities and political activity of the distinguished representatives of highest officialdom of the indicated timeframe. The demonstrated example prove that the representative of authority were educated and well-rounded individuals with multiple talents, who diligently carried out their duties and cared about the welfare of the state.