Abstract: In order to determine the specifics and nature of the formation of the subculture of the theater spectator in Yakutsk, the history of relations between the theater and the spectator is considered. Variants of a strategy for the formation of a subculture of theatergoers in the youth environment of a provincial city (students of colleges and universities as the "backbone" of the audience) are proposed. The specifics of the subject of the study led to the use of interdisciplinary, sociocultural and cultural approaches, which made it possible to integrate the methods of cultural studies, sociology, art history, folklore and pedagogy. The culturological approach made it possible to determine the nature of changes in the cultural space. The synchronic method provided an opportunity to analyze in a slice mode and identify three stages in the formation of the subculture of the theatrical spectator. The dynamics of the formation of the subculture of theatergoers in Yakutsk in 1960-2020s is considered in detail. This is the time when the theater was formed as an organic institution of modern Yakut culture, but not something artificially introduced into the national culture. An indirect criterion base is determined, indicating the growth of the theater audience's competence: a change in the repertoire, problems, directing styles, participation in theater competitions and festivals, touring policy, pricing. Convergence of different types of cultural "consumption" is proposed: hybrid forms of work in cooperation with museums, philharmonic society, libraries; organization of creative meetings, excursions to rehearsals, pre-premiere screenings, charity events, etc. The regional specificity of the communication "theater - spectator" influences the formation of both moral and aesthetic views of the spectator; influences the national consciousness of the people, contributes to the strengthening of spiritual guidelines.

Abstract: The relevance of the study is due to the fact that museum and exhibition activities in the region are not sufficiently diverse. Rare precedents of modern practices of contemporary art of Yakutia in the media hype, do not become the object of scientific research. The purpose of the proposed study is to consider the specifics of the organization of the exhibition space (2013), which has become a platform producing new meanings and forms of symbols of the traditional culture of Sakha (Yakuts). The subject of the study is the specifics of building a cultural text in the exhibition space, which allows practitioners of contemporary art to initiate artist-viewer interaction. The analysis of the reception of the inclusion of signs of traditional culture in the modern environment is proposed. The nomadology strategy chosen by the curators allows artists and viewers to transform the structural orderliness of traditional forms of culture into a nomadism unfolding before their eyes. The novelty of the research lies in the fact that contemporary art in the region is taking its first steps and has not yet become the subject of research. For the first time, the postmodern methodology is used on the material of contemporary Yakut art. We have considered one aspect of the exhibition "Prelude to Siberia" - the organization of the exhibition space as an unpredictable unfolding of a nomadic singularity and a provocative clash of traditional and postmodern discourse in regional culture.