Abstract: The subject of the research is the syntatic tools of suggestive influence in an advertising text. As a special form of communication, advertisement has been widely practised in a modern world and has a direct effect on both human mind and his or her language. Syntactic organisation of an advertising slogan plays an important role in the process of creating the suggestive effect which is one of the main goals of advertisement as it is. In certain cases, this is the structure of an expression that has a crucial meaning for performing a suggestive effect. In the course of this research Rolgaizer has used a complex method that is based on the functional approach to studying language and includes the inductive method as a direct observation of the research object and determination of certain regularities in the language as well as the method of contectual analysis. The scientific novelty of the research is caused by the fact that the author of the article makes an attempt to define and describe syntactic mechanisms of the suggestive influence in the structure of an advertising text. The problem of suggestive influece has been widely studied in the psychological literature, however, it still remains understudied from the point of view of the linguistic elements of the suggestive influence. Thus, linguistic methods that are used in an advertising text in order to influence a consumer's choice, are of special interest. 

Abstract: In this article Rolgayzer describes the main means of the language-related categorization of celestial bodies in the Russian and French languages. The researcher also defines the most efficient lexico-grammatical means that express categories of evaluation, time, amount and dimension. The phenomenon of categorization covers all spheres and aspects of human existence. The subject of the research is the language-related objectivation of category features as one of the ways  to order and describe the conceptual picture of the world. The object of the research is celestial bodies concepts verbalized in the form of Sun, Moon and Stars. In the course of the research the author has used the method of the conceptual analysis to define and describe category features constituting the structure of the viewed concepts as well as the method of the contextual analysis. The scientific novelty of the research is caused by the fact that the author defines category features of celestial bodies concepts in terms of Russian and French linguocultures. The main conclusion of the research is that categorization is one of the basic terms of the humanity and the main means of the systematizatino of objects and phenomena in the surrounding world.