Abstract: The subject of this research is the contours of philosophical reasoning on the authenticity of human existence from the perspective of postmodernism. Comparison is conducted on interpretations of subjectivity in different philosophical discourses. The article examines the postmodern stage as an inversion of values and traditions of modernism and postmodernism in the context of new realities of the digital virtualized society. The author reviews the postmodern inter-worldliness of a subject and externalized selfness of a human, who on the one hand seeks self-identification, and om the other – avoids it, falling under the sway of symbolic identity, determined by the social institutions, norms and standards. Research methodology is based on the historical-philosophical approach, phenomenology of social, existential analytics and object-oriented ontology. A conclusion is made that the situation of s postmodern human is reflected in transition from the idea of diluting metanarrative to ethical universalism, from the regression of the philosophy of identity to object-oriented ontology, from skepticism to sincerity, from ironic sensibility of postmodernism to aesthetic experiencing of the tragic, from the power of text to metaphoric access to reality.

Abstract: The object of this research is the political communication in the context of information space changes; while the subject is the personal freedom that can be realized in discussion. The goal of this work lies in comprehending the nature of personal freedom in political communication. The author reveals the social and ethical grounds of freedom as the basic values of relationship; gives phenomenological description of freedom in political communications; determines the terms for implementing communication freedom in the modern society; analyzes the external and internal freedom; considers the link correlation between communication system and power relations. For explication of freedom, the author refers to the communicative-activity approach, concept of positive and negative freedom of I. Berlin, and pragmatic interpretation of freedom by H. Arendt. It is revealed that the limitations of freedom are enrooted in media environment, which is characterized by the panoptic nature of human presence, ambiguity of ethical standards regarding the use of personal data. The conclusion is made that political communication is the factor of the establishment of subjectivity. The scientific novelty lies in application of the pragmatic concept of Hanna Arendt in interpretation of the current process of interaction in media environment.