Abstract: This article explores the problem of utopian universals applicable to the concept of “information society”. The author interprets utopian universals as most general representations on the best social structure that became widespread within a particular epistemological tradition. The subject of this research is the determination and evolution of the universal social attributes characteristic to projects of best social structure within the epistemological tradition of scientific rationality developed throughout the XVI – XXI centuries. From T. Mohr's "Utopia" to D. Bell's "post-industrial Society" and M. Castells '"Information Age", the author traces the universal features of social attribution. The researcher comes to the conclusion that projects of an optimal or ideal social structure, changing their concrete form of expression, retain a utopian character throughout the entire line of development of the epistemological tradition of scientific rationality. Utopian universals of aggregation and codification of theoretical knowledge, transformation of science into the major driving force of political and economic development, transition of power to the wisemen-philosophers, collective maximally egalitarian and democratic participation in decision-making is the attributes that to greater or lesser degree are inherent to the utopias of Western civilization, beginning with the work of T. More. These same attributes retain in the concept of information society, which allows raising the question of the need for critical revision as a theoretical scientific concept and practical political project of the information society.

Abstract: The subject field of this research is the combination of cultural phenomena, which correlate with the initially highlighted concept of “post-truth” through generalization of its criteria. The traditionally narrow understanding of post-truth is associated with news reports of mass media. However, the distortion of actual picture, using the techniques of heuristic rhetoric and mechanisms that instigate cognitive biases is a more common situation in modern society, which unites various communication phenomena, touches upon news and everyday communication, artistic endeavor, and many other areas. The specific subject of research is the range of possible scenarios of social development depending on its response to proliferation of the phenomena that comprise the cultural-communication complex of “post-truth”. This article is the first attempt of scientific summary of the phenomenal picture of post-truth based on the competent expansion of the criteria from the partial instances to the general mechanisms. Partial criteria, such as neglecting objective factors in the report, appeal to human values and ideologies, use of emotional pressure for substantiating own opinion, the author replaces with the general: media distortion of reality as a goal of report, use of cognitive biases, use of mechanisms of heuristics. Based on the highlighted criteria, the author analyzes the question of semantic and cultural correlation with post-truth of such as the phenomena as the fan theories of two types, litbaits, pop science, folk history, astroturfing, fan fakes, clickbaits, narrative journalism, etc. Scientific novelty also consists in outlining the possible scenarios for social development and its communication environment depending on the strategies of response to expansion of the sphere of post-truth.

Abstract: The subject of this research is modern celebratory culture in the context of impact of globalization processes upon festivities. The author explores a new phenomenon that emerged in the early XXI century – a “global holiday” within the framework of sociocultural transformations related to transition of humanity towards the Digital Age, and formation of the global information space. Special attention is given to the following aspects: creation of media and post-mythological global holidays of the Digital Age, and transformation of the traditional holiday into new metanational forms. The methodological foundation for studying the holidays that received the status of "global" in modern culture became the adaptation of “head page method” applied in sociological, cultural and futurological research and sociocultural monitoring, including overt observation. The conclusion is made that modern culture marks the formation of several types of global holidays that carry metanational character: the first group includes media-produced holidays associated with post-folklore and post-mythology of modern society, or represent celebratory events as award ceremonies in the field of politics, art and science; the second group includes ethnic traditional holidays that received the global status (Halloween, St. Patrick's Day, Mexican Day of the Dead, Holi “Festival of Spring”, etc.). The phenomenon of global holidays should be taken into account in creation of the national strategies of cultural policy, and the global holiday itself may become one of the "soft power" tools in the Digital Age.