Abstract: In the article, the author introduces original view on the problems of non-ratification of the UNESCO convention on preservation of intangible cultural heritage. The author expresses opinion on the consequences of the prolonged process of ratification, leaning on Russian and English-language scientific articles researching work of UNESCO in general, as well as preservation of intangible heritage within Russian culture in particular. The internet was another important source of information, including publications and official pages from such organizations as UNESCO and VOICE. For better visualization, the article presents, in addition to content and event analysis, direct comparison with Austria, which learned to extract tangible and reputational advantages from all elements of their culture. The conclusion of this work consists in the call to immediate close of the process of ratification of the document and transitioning towards a similar level of representation and preservation of intangible cultural heritage. The scientific novelty of this research is substantiated by the atypical means of researching this subject – comparative, as well as direct polemic of the earlier released articles of Russian researchers.