Abstract: In the concept sphere of any nation, the concepts of “man” and “woman” occupy one of the central places. The subject of the research is the concept of “man” from the point of view of sociocultural representation of sex, i.e. in line with gender developments in the American, Russian and Ossetian press, since it is known that the media, on the one hand, reflect gender stereotypes, on the other, they contribute to their formation. The author analyzes the nominations of men in the light of subject-logical factors, gives a classification of examples, compares the gender stereotype of men in three cultures. The method of continuous sampling was collected 680 examples of nominations of men from the press in three languages. The method of classification and structural-semantic analysis allowed us to divide the examples into groups. The relevance of the research is given by the fact that this concept is studied taking into account the specifics of its representation in different cultures, i.e. in line with the theory of intercultural communication. The involvement in the orbit of the study of the Ossetian language, which has not yet been studied from the point of view of gender relations, the poor knowledge of the Russian language, and the comparative analysis of the gender roles of men in the Russian, Ossetian and English languages determines the novelty of the study.