Abstract: This article describes the main theoretical approaches to risk communication and considers the characteristics of the relationship between society and experts in the context of three models of communication. It reveals the heuristic potential of the communicative approach in the explanation of the riskogenic potential of technoscience and the formation of transdisciplinary strategies for overcoming communication gaps that arise during discussions of complex modern issues. The article confirms the relevance of dialogical approaches to the transdisciplinary mode of knowledge-production, which is directed toward a regimen of intensive feedback, contextualization, and the formation of consultative mechanisms for public participation and responsible management. It reveals the particulars of risk communication in bioethics and particulars of contemporary debates related to not only existing but also future innovations. It outlines the two competing positions (that of bioconservationists and that of transhumanists) in the treatment of threats/risks and advantages/benefits of using the latest achievements of biomedicine to change human functionalit, and ultimately, human nature. It clarifies the need for "preventive care" in handling risk-causing innovations.