Abstract: The author considers modern development trends: hybrid wars, the VUKA model, information and network impact, etc. destroying the mental sphere, the people's self-awareness, their national and cultural identity. Technologies and perspective directions of formation of educational process in educational institutions of the Ministry of Emergency Measures of Russia are defined. Requirements are formulated for the modernization of the process of education of patriotism in students. Examples of variants of diagnostic works and methodological developments for conducting educational work in the university on revealing and formation of ethnocultural and ideological values fixed by mentality as a means of national consciousness and a way of creating a traditional picture of the world in categories and forms of the Russian language are given. The research methodology is based on the fact that the phenomenon of patriotism, on the whole, has a polyparadigmal and interdisciplinary character. However, the author adheres to the ethno-functional (cross-cultural) approach, which is the modern operationalization of the humanistic paradigm in domestic pedagogy. The main conclusions of the study are the actualization of the concept of "natural" patriotism - a feeling that is not inculcated, but originates by itself, therefore, it is required to build the process of patriotic education, based on the identification of the individual with the culture and language of their homeland, which is the basis for updating the educational process. The author considers the education of patriotism not as a socio-historical phenomenon, but, mainly, as a natural feeling of love for the Motherland.