Abstract: The object of this research is the public administration, while the subject is the methods and approaches towards the assessment of its efficiency. The author meticulously examines the modern trends in development of the concept of public administration, as well as analyzes the problematic of formation of the new methods for assessing its efficiency. Special attention is given to the international experience and models of complex assessment of the government operating efficiency. Subsequently, it allows achieving the set by the author goal that consist in determination of promising direction in development of methodology of the assessment of public administration efficiency. Methodological foundation of this research contains the critical analysis of integral approach towards the assessment of public administration efficiency reflected in combination of the international indexes (GRICS, CPI, IEF, GCI, FSI, and others), as well as international quality management systems (CAF and IWA 4). The conducted analysis demonstrates that the perspective directions in development of public administration alongside the instruments for assessing its efficiency must form around the philosophy of management based on the results. The tools for its assessment, in turn, will develop in accordance with the integration of interests and efforts of the government, businesses, science and society, taking into account the specificity, as well as the assessment of capabilities and development prospects of the country.

Abstract: In his article Surilov emphasizes the need to develop marketing acceptances as a tool for managing and developing territories which can be called either depressive or stagnating. The object of the research is innovative business zones of the territories. The subject of the research is organizational and managerial development mechanisms of business zones using marketing acceptances for their promotion to the external environment. Investment attraction and capital investments on the basis of marketing acceptances allow to fully realize opportunities for development of the region regardless of their territorial attribution. In the course of this research the author has applied methods of the comparative, state-of-the-art review of marketing acceptances as management tools for branding and creation of marketing instruments of regional development. Besides, using the hierarchical method the author has determined levels of application and use of various marketing acceptances in quantitative and qualitative researches. The novelty is caused by the fact that the author shows that regular system actions for promotion of the territory as an attractive financial and economic mechanism represent expensive elements. At the same time marketing is a more effective management tool for attracting external resources. Besides, instruments of positioning in the market of spatial services are revealed and shown.