Abstract: The subject of this research is metafiction or metafiction game in literary writing. The object of the research is the methods that actualize a metafiction game in a structure of a literary writing at all levels of a text: composition, content and theme. The author of the article views the category of metafiction in relatino to the category of fiction/fabulousness. The theory of metafiction has become the ground for a number of literary researches. Analysis of the category of metafiction allows to better understand a message and the world created by the author. The methodological basis of the research is the method of contextual interpretation as well as description including a set of observation techniques, comparison and theoretical generalisation of linguistic analysis results. The novelty of the research is caused by the fact that Kolobkova analyses this literary writing in such terms for the first time in the academic literature. The researcher's special contribution to the analysis of Gunter Grass', German writer's, works from the point of view of metafiction. 

Abstract: The subject of the present research is the advertising discourse texts that can be found in the novel of a German writer Alfred Doblin 'Berlin Alexanderplatz'. The author of the article gives a definition of advertising text and defines particular features of a text of this type. Keeping these features in mind, the author also analyzes texts of unartistic communication found in the novel and whether they have the features of an advertising discourse or not. The author pays special attention to the ways of inclusion of textual fragments into the narrative structure of the novel as well as functions performed by advertising inserts in a literary work. The methodological basis of the research consists of the method of contextual-interpretative analysis as well as the description method that combines a set of methods such as observation, comparison and theoretical summary of the language material analysis results. The scientific novelty of the research is caused by the fact that the author defines a corpus of advertising texts in the structure of a literary text and describes functions of 'other style' inserts and ways of their integration into a text. Texts analyzed in the research have been either ignored by researchers in relation to the aspects discussed in this article or left at the periphery. The main conclusion of this research is the extension of the framework and basis of understanding literary communication based on the analysis of German prose.