Abstract: The object of this study is the phenomenon of the mediasphere examined within the framework of actively and progressively developing research programs. The relevance of highlighting of the essential characteristics of the concept of mediasphere that comprise a "conceptual core", along with the study of empirical results of consideration of its functional relations in all areas of social life, becomes the content of the evolving research programs. The subject of this research is focused on the content of evolving research programs, which forecast the facts of positive socio-cultural impact of media information, as well as minimization of the consequences of its negative, manipulative influence. Methodological basis implies the analysis and comprehension of the modern evolving information society in light of the competition between the research programs. The main conclusion of the study lies in determination of the necessity of media literacy and media education that are distributed onto the broad segments of population, primarily children, adolescents, and youth, being one of the relevant directions of research capable of generating technologies for compensating the negative processes in mediasphere; as well as their inclusion into the evolution of modern information society.