Abstract: The subject of this research is the migrants participating in the program of the voluntary resettlement of compatriots living abroad. The attention is focused on the peculiarities of integration process of the migrants, determination of the factors affecting this process, as well as the reasons for selecting one or another mode of integration or adaptation. The research is structured based on the interviews with the participants of such program, residing in Tambov Region for 4-5 years, materials from social networks (personal pages of the migrants), corresponding forums and online communities. The theoretical-methodological framework were established by the works of J. Lacan; particularly, the study of empirical material proceeded through the category of “desire”. The conducted analysis allowed determining the following results: motivation of the migrants can be divided into pragmatic and romantic; the representatives of the second group attempt to return “home”, however, their image of “home” and “Motherland” can contradict the actual realities in Russia. The desire to acquire the “recognition” of Motherland leads to the conscious cultivation of the “new” identity by the migrants and pursuance of assimilation. Actualization of the previous experience (memory) takes place regardless of whether or not the migrants consider their integration successful. For the first time, integration process of the migrants is analyzed through the prism of the ideas of J. Lacan. The materials can be used for the development of strategies and practices of work with participants of the program and other migrants. Study of the problems of identity, social memory, etc.

Abstract: The subject of this research is the peculiarities of use of the past as a symbolic resource in tourism industry. Based on the materials from social networks, thematic forums and travelers’ blogs, the author examines the tourists’ attitude towards their native country and vacation destination, evaluation of the past and history of tourist countries, emotional factors of perception of the past. It is underlined that the growth of commercialization of the past leads to escalation of identification risks – the desire to “sell” at profit the past of a country emphasizes such elements of its history that enjoy popularity among tourists. The theoretical-methodological foundation contains the works of contemporary theoreticians “memory studies”, ideas of Pierre Bourdieu, Bruno Latour, objectification concept of Karin Knorr-Cetina, as well as representation on the “culture industry” of Theodor Adorno and Max Horkheimer. Leaning on the works of predecessors, the author proves that the “memory industry” manifests as a continuation of colonialism, turning the carriers of culture into the exhibits, and the historical experience into the likeness of shopping. In such context, the past becomes a commodity, narrative about it – a service, which can threaten with the loss of distinctness.