Abstract: The subject of this research is the content and direction of the modern cultural processes that lead to the qualitative changes of local cultures, as well as the global cultural space as a whole. The goal of this work consists in determination of trends and prospects of the modern cultural dynamics. The authors examine the essence and content of the processes of globalization and unification of cultural space, virtualization and simulation of sociocultural reality, formation of quasi-society on the basis of Internet communication, features and peculiarities of functionality of the new “galactic of the social-network communication”. Methodology of the study includes the general development trends of the modern culture; its near and future prospect are analyzes from the perspective of the philosophy of life, symbolic interactionism and system-structural approach. A number of conclusions was made during the course of this work: with regards to modernity, can be acknowledged the homogenization of cultural landscape, emergence of the generalized cultural field as a result of globalization – a planetary trend of cultural dynamics. A positive impact of these processes can be observed from the perspective of the philosophy of life of Georg Simmel, according to which the flow of life sweeps away the created by it, but having become confined cultural forms, and leans towards the new, previously unknown. The signs of formation of that new detects another important and noticeable direction in transformation of the modern culture – virtualization and concurrent simulation of the entire sociocultural reality that grasp the economy, politics, social sphere, cultural and leisure, and mass communication. Virtual reality gradually obtains the status of primacy in relation to reality; and the manipulations with the symbols of things substitute the actions with the things themselves. The third trend in cultural dynamics that has powerfully asserted itself is the formation and rapid development of the “galactic of the social-network communication” that generates the quasi-society.