Abstract: Discusses the process of changing holiday traditions, which was one of the components of cultural-ideological work of the Bolshevik party . Special attention is paid to policy change in relation to the events in the 1920-ies in the North Caucasus region. Specified features of this policy, owing to the specific social structure of the population (predominantly rural population, the presence of the Cossack population with strong traditions). From the point of view of the author, one of the main trends of research at the present stage is the analysis of the regional specificity of the development of new topics and research aspects. This research is based on scientific principles of historicism and objectivity. To compare the situation in the region and the country as a whole, the author has analyzed the documents from the Russian state archive of socio-political history of the Center for documentation on contemporary history of the Rostov region, the State archive of contemporary history of the Stavropol territory. Installed: targeted policy of the party towards the holidays, its relative flexibility, expressed in a desire to give the old holidays new content. Marked serial antireligious orientation and gradual tightening of forms and methods of work on the elimination of religious content holidays. She focuses on the awareness of the representatives of the new power of the fundamental importance of the place occupied festive culture in General culture formed a "new man".