Abstract: The subject of the study is the content and features of the concept of "society" in the Tuvan culture, which is formed in a syncretic worldview. Features of the historical development of the Tuvan culture led to the formation of an authentic picture of the world, in which man is an integral part of nature. It was revealed that social aspects are not isolated from nature either. It is shown that the limitations of thinking did not require the development of abstract and universal concepts of man and society. The fundamental role of the family in the implementation of social relations in the Tuvan society is determined. In addition, the verbal form of transmitting traditions enhanced the importance of the family in the social system of the Tuvans. As a methodology, a combination of cultural-anthropological and socio-cultural approaches in various aspects is used. In addition, a conceptual and historical method is used to identify the essence of the transformation of Tuvan society. The main conclusions of the authors are the definition of the Tuvan word "niitiel" as a neologism formed in the course of modernization of the Tuvan culture. The logic of its formation differs from the etymology of the concept of society in Russian and English. The concept of "society" contains syncretic and naturalistic aspects. It is emphasized that the individual did not single out individual political, economic, cultural and social interests. In his thinking, he operated only with family and clan interests. The authors found that the syncretism of the Tuvan culture not only led to the fusion of various spheres of human existence, but also the inseparability of the subject and object in thinking. In this regard, the individual did not separate himself from the family and social structure.

Keywords: human, worldview, modernisation, family, Tuvan culture, concept, syncretism, tradition, society, culture