Abstract: The subject of the research is the influence of digital technologies on the lifestyle of modern youth. The article examines the digitization of everyday life and its connection to changes in various spheres of young people's activities. The author analyzes theoretical approaches to understanding digital technologies, youth, and lifestyle, as well as identifies the main components of lifestyle that are most susceptible to transformation under the influence of the digital environment. Special attention is given to changes in interpersonal communication, leisure organization, education and professional activity, psychological state, and daily life routines. The relevance of the study is determined by the widespread adoption of digital technologies and their integration into the daily social practices of youth. The paper also discusses the ambiguous nature of digital influence, which combines new opportunities with potential limitations for organizing everyday life. Both quantitative and qualitative methods were used in the study: surveys and focus groups. A total of 221 residents of Barnaul aged 18 to 30 participated in the survey. Additionally, two focus groups were conducted with a total duration of 145 minutes, with six participants each. The main findings of the research reveal differences in the perception of the impact of digital technologies on specific components of youth lifestyle. 90% of respondents noted significant changes in their own lifestyle to some extent. Participants most frequently noted changes in friendships, pace of life, leisure, culture, and education. Digital technologies are widely used to maintain social contacts; however, their spread is accompanied by a change in the balance between online and offline communication. In professional and educational activities, 80% of respondents noted the influence of digital technologies, with 57% assessing it negatively. The psychological impact is also perceived ambiguously: 40% rated it positively, 35% neutrally, and 25% negatively. The scientific novelty of the study lies in the comprehensive examination of how youth perceive changes in several interrelated components of lifestyle, based on the combination of quantitative and qualitative data. The materials from the focus groups complement the survey results and demonstrate that the same digital changes can be perceived by young people as convenient and beneficial or as creating additional limitations.

Keywords: digital technologies, youth, lifestyle, digitalization, everyday life, interpersonal communication, social networks, leisure, professional activity, psychological state

Abstract: This study examines the transformations within the library profession in Russia’s small towns and rural settlements, driven by changes in both the external operating environment and state-imposed requirements. Particular attention is paid to shifts in the nature of professional work amidst declining readership, the digitalization of the information landscape, a shrinking library network, and disparities in material and technical resources. The research aims to identify the strategies librarians employ to adapt to changing demand for traditional services while simultaneously meeting quantitative state-mandated performance targets. The Kemerovo Region (Kuzbass) serves as a specific regional case study. Analyzing these processes allows for an examination of professional practice transformations through the lenses of "profession" and "moral economy." The study employs a qualitative methodology, relying primarily on in-depth interviews conducted across various localities in the Kemerovo Region (Kuzbass) with a total of 15 informants. A symbolic interactionist framework is used to analyze the processes unfolding within the profession, while the concept of "moral economy" informs the explanation of adaptation strategies. The professionalization of librarians in provincial settings combines formal legitimation with on-the-job professionalization; newcomers can enter the field without specialized training, subsequently obtaining formal credentials to legitimize their professional status. At the same time, demographic out-migration and rising performance targets render libraries dependent on the local population. To meet these targets, librarians leverage local social ties, relationships based on trust, informal concessions, and financial arrangements. While such strategies help compensate for low visitor numbers and address immediate operational needs, they do not eliminate the structural causes of the library's vulnerability. As a result, professional activity turns out to be linked not only to the application of specialized competencies but also to the constant mobilization of local resources.

Keywords: professionalization, rural settlements, sociology of professions, credentialism, small towns, moral economy, librarian, symbolic interactionism, transformation of the profession, tactics of the weak