Abstract: The main purpose of the study is to analyze the influence of Chinese ideology on the presentation of migration issues in the media. As part of the work, a content analysis of 40 texts of Chinese news publications for the period 2004-2024 was carried out. The main topics are highlighted, such as emigration from China, outflow of talent, immigration to China, illegal immigration and emigration of elites. The analysis showed that the coverage of migration in the Chinese media is closely linked to the state ideology based on Marxism with Chinese characteristics, collectivism and absolute subordination to the leadership of the Communist Party of China. The new Chinese nationalism also plays an important role, including within the framework of the concept of the "Chinese Dream". The articles show a tendency to present Chinese emigrants not as traitors, but as part of the Chinese nation. The study reveals the unique features of Chinese media policy in the context of migration and allows us to compare it with international approaches. General scientific methods such as analysis, synthesis, induction and deduction were used. We can identify several areas of media work that journalists need to pay attention to when publishing materials about migration. Firstly, with the growing popularity of self-media (new media distributed on social media platforms) and the increasing complexity of migration problems under the influence of multiculturalism, the mechanism for verifying media reports on immigration based on Chinese ideology needs to be significantly optimized. This will make it possible to further promote aspects such as the power of the CCP, Marxism, collectivism, Chinese nationalism and the "Chinese Dream" in media materials, providing readers with reliable and ideologically verified information about migration processes in the country, thereby regulating a sensitive topic for the country, allowing to avoid unplanned shifts in public opinion.