Abstract: The article analyzes the five most commonly used translation methods: transcription, mixed method (transcription and semantic method), semantic method, semantic method with addition of meanings and semantic method with abbreviations. The subject of the article is the translation of the names of foreign medicines in advertising into Chinese. The purpose of the article is to analyze strategies for translating the names of medicines into Chinese in advertising, as well as to identify the most frequent and popular translation methods. The article analyzes the names of foreign medicines (70 names of medicines) and their translation into Chinese. By comparing the frequency of use of each method, the most frequent method is identified when translating foreign drug names into Chinese.  In the course of the research, the following methods were used: descriptive method, method of analysis of theoretical literature, as well as methods of systematization and classification of material. The novelty of the study lies in the fact that, to date, the translation of the names of medical terms has not yet been considered within the framework of the theory of translation equivalence. The practical significance of this article lies in the fact that the results of the study can contribute to the further strengthening and development of trade and international communication.
The article provides examples illustrating ways to translate drug names into Chinese. During the study, it was revealed that when translating medical terms from foreign languages into Chinese, the most frequent methods are transcription and the semantic method. At the same time, the percentage of use of semantic and mixed methods (which include transcription and semantic method) is also high.The percentage of prevalence of using the semantic method with addition of meanings and abbreviations is significantly lower.

Abstract: The subject of this study is the peculiarities of translating medical terms into Chinese. The purpose of the study is to analyze strategies for translating medical terms into Chinese, as well as to identify the most effective and frequent methods of translation of medical terms. The research material is medical terms (60 hieroglyphic names of medicines and medical equipment) and their translation into Chinese. The article analyzes the four most commonly used ways of translating medical terms: phonetic, semantic, graphic and mixed. The analysis also focuses on alphabetic words of the Chinese language: full alphabetic words and partial alphabetic hieroglyphic words. The features of translating medical terms of Latin origin into Chinese and medical terms borrowed from English are compared. To achieve this goal, the following methods were used: descriptive method, method of analysis of theoretical literature, as well as methods of systematization of material and classification. The novelty of the study lies in the fact that with the advent of new medicines and medical equipment, the question of translating new concepts into other languages, in particular into Chinese, has become acute. The article provides examples illustrating typical ways of translating medical terms into Chinese. The authors conclude that when translating borrowings from Latin into Chinese, preference is given to the phonetic method, while when translating English medical terms, phonetic-semantic, semantic and graphical methods are mainly used. The semantic method allows you to convey the meaning of borrowed words most fully, as well as create a pragmatic effect. The frequency of using the graphical translation method is significantly lower, since English and Chinese have different types of writing, which also introduces limitations for the transmission and interpretation of information.