Abstract: Modern higher education is in dire need of new working tools and processes for its implementation. The structure of student involvement in educational activities also needs to be built in a fundamentally new way. This determines the relevance of this study. During the analysis carried out in this study, it was found that the university contains all the basic elements of a multiplayer game. Instructional designers can better engage students in learning by considering it a game. However, the game is flawed because the simulator cannot predict the future. In this regard, our study aims to eliminate the identified shortcomings. The article examines the structure of the game and the process of building a new university model based on this concept, which can respond to the challenges of the time. The ideal modern university as a personalized multiplayer game is the most effective model in this study. It builds communication between the player (learner) and the game, and the use of artificial intelligence (AI) helps in this. This interaction between them can lead to a constant change in the situation, and the unpredictability of artificial intelligence reactions will likely help solve the problem of the absence of situations that developers and their resolution previously thought out.