Abstract: The article examines the issue of the formation of a new reality through Internet culture. The subject of this work is the nomadic model of the World Wide Web. The object is modern news programs presented on the Internet. The purpose of the study is to identify patterns that influence the formation of a new genre of media as a way of communication in the Internet environment. The peculiarity of the Internet device allows us to develop the concept of a viewer-author due to a high level of interactivity. The presence of a multitude of information expressed through an uncontrolled nomadic model creates an atmosphere of a new "reality" based on false freedom and pseudo-trust. In addition, the creation of a "virtual double" by the viewer contributes to the manifestation of hidden emotions and antisocial behaviors as a manifestation of the archetype "Shadow" (K. Jung). The article puts forward a hypothesis: the peculiarity of the Internet networks, expressed through the nomadic model, creates a platform for the realization of the unconscious viewer.  This work is based on the nomadic model of culture developed by philosopher J. Deleuze and psychiatrist F. Guattari. Through the concept of psychoanalysis by K. Jung and J. Lacan examines the concept of the unconscious, as well as the "virtual reality" of S. Zizek, necessary for the most complete analysis of the transmission of information through Internet genres. The relevance of the research is emphasized by the need to comprehend the processes of constructing reality in the Internet network, through new information genres, in conditions of high interactivity. The novelty of the work lies in a new theoretical understanding of the experience of receiving and transmitting information via the Internet, one of the main participants of which is the viewer himself. The analysis of information production methods becomes especially necessary in conditions of reduced data moderation, which leads to the spread of false information in modern society. The author's special contribution to the research of the topic consists in the analysis of information and analytical programs, in particular "Caution: News", presented on the Internet platform. The main conclusion of the conducted research is the confirmation of the scientific hypothesis: the Internet environment is a nomadic model, which is a platform for the realization of the unconscious viewer.