Abstract: The object of this study is the role models that can be chosen by the participants of the confrontation in the framework of bullying. It should be noted that the authors of the study consider bullying as a form of pedagogical conflict, which can significantly affect the educational process and mental health of students. The relevance of the study is also revealed through the perception of bullying not just as bullying, but as a conflict, where the parties are involved in a confrontation and have subjectivity. The subject of the research is the social consequences of following behavioral scenarios in conflict. Such consequences are revealed through the result of confrontation, as well as the impact of the result of such confrontation on changes in statuses and positions within the educational environment at different levels, changes in distribution, emergence, change, fragmentation, and disappearance of factions within the educational environment. The methodological basis of this study is the analysis of a wide range of scientific sources: scientific and practical pedagogical, psychological, sociological, conflictology literature, and periodical scientific publications. Among the applied methods of scientific research are: comparison, generalization, and synthesis. In the context of conflict methodology, this work is built around the theory of conflict functions Lewis Kozer, and Ralph Darendorf's theory of conflict.
The novelty of the study is revealed through a comprehensive analysis of the experience of Western researchers in the field of pedagogy, as well as the development of new conceptual models. Western researchers assign a passive role to the victim of bullying, thereby depriving her of subjectivity. The authors propose to perceive bullying as a conflict, and bullying not only as bullying but also as a situation of negative leadership.