Abstract: In the modern world, due to the development of Internet technologies, the activity of companies in the digital environment is becoming increasingly important. The most successful of them base their activities on a special kind of business model – the digital ecosystem, which is a unique combination of factors that allow the company to occupy a strategically leading position and be the most cost-effective. The paper characterizes and reveals the most characteristic features of the business model of the digital ecosystem, as well as clearly demonstrates the factors of competitiveness of digital ecosystems. Also, this work allows a deeper understanding of the essence of digital ecosystems as a key element of the modern economy, revealing their role in ensuring strategic leadership and sustainable competitiveness of companies in the digital age. Among the methods used were a comprehensive review of existing literature, case analysis, surveys and interviews with business leaders and experts in the field, a comparative analysis of case studies. The need for effective leadership in the digital age is widely recognized by both the business community and academia. However, there is still much to learn about the specific factors that determine successful leadership strategies in this new digital world. This research aims to identify the key features of successful leadership strategies in the digital age, focusing on the business models of digital ecosystems that allow you to take a leading position in the global market. The scientific novelty of this work lies in an in-depth analysis of the impact of digital technologies on the strategic leadership of companies and the identification of specific aspects that shape the success of digital ecosystems in a competitive global environment. This research aims to fill gaps in understanding the key factors that ensure strategic leadership in the era of digital transformation.