Abstract: Currently, Russian society is faced with a number of political, social and economic challenges and difficulties, which in one way or another has changed all spheres of people's life. Students, student socialization and self-determination аre no exception. The formation of new vectors of the development of modern education and the exit from the Bologna process changed the habitual life of the student, shifted their professional socialization. As a result, a new image of student is formed, which has a qualitatively different way of developing both general cultural and professional competencies. One of the clearest examples of such changes is the mass secondary employment of students literally from the 1st year of study at the university. Moreover, studying at a university is directly related to the further self-determination of an individual, the search for his own life path, but the crisis realities complicate such a search, as a result, the old motivational components of studying at a university turn out to be ineffective. A graduate of a modern university will have to face contradictions between the demands of the labor market and the market of educational services. It is quite possible that a person cannot get a job in his specialty, but this state of affairs is not considered something new and surprising, therefore, modern professional socialization of a student should work on this aspect. Thus, the young specialist is ready for almost any challenges of the labor market, social reality in general.

Abstract: The modern system of Russian general education is in a state of permanent crisis. The thing is that during the transition from the Soviet educational system to modern educational standards, all the fundamental foundations of the educational process were changed, while the new standards did not receive due verification. As a result, modern educational standards and programs are regularly adjusted, shifting the vector of study from one direction of school subjects to another. In this case, the most vulnerable element in the educational system is the subject of the educational process – schoolchildren, especially high school students – persons studying from 9th to 11th grade. The existence of a crisis in the education system is confirmed by a wide range of educational services on the market, ranging from private tutors to online schools for preparing for the Unified State Exam. At first glance, there is nothing surprising in the fact that a high school student goes to classes with a tutor or studies at an online school – this will allow him to successfully pass the main state or unified state exam and enroll in a particular educational institution on a budget. But at the same time, this means the fact that the knowledge that is given to the student at school does not satisfy the educational needs of the student, namely the key request regarding the successful passing of the state exam.

Abstract: Education is currently one of the most popular services provided by both the state and private individuals. Moreover, school education is directly related both to the student himself and to the student's family as a whole. The family becomes a kind of controller of the quality of educational services, but gradually the education system is commercialized, which is why it is changing. The problem of social practices of parents' participation in school life finally identified itself after 2012, since the adoption of the new law on education, when parents became full-fledged subjects of school management at the legislative level along with the school administration, moreover, the powers of each component became clearly spelled out. It turned out that the schools of Barnaul are open enough for communication, parents evaluate the interaction with the school in a positive way and believe that all the issues and problems they address to the school are solved immediately or almost immediately. As for intra-family interaction, parents devote two or more hours to their children on weekdays. The time that parents can devote to their children directly depends on the work schedule. Parents help elementary school students with homework to a greater extent, participation in high school is minimal. Based on the above questions, it can be concluded that parents are sufficiently involved in the child's life and constantly keep in touch with them, so they can respond to difficulties that arise in the child at school. The most popular ways for parents to interact with the school are parent meetings and online communication.