Abstract: Anthropologism as a universal characteristic of modern philosophical knowledge puts man at the center of multilateral socio-cultural transformations as their goal, driving force and primary condition. The modern anthropological crisis calls for the search for new value foundations for human potential development and actualizes the study of cultural regional and country specifics of its implementation practices. The successes of the People's Republic of China largely determine a new vision of the place and role of man in socio-cultural transformations. Human potential forms a dynamic, rapidly changing image of the socio-cultural environment in China, determining the speed and direction of internal and external modernization processes. The development of human potential in China is becoming a priority. It is associated with the main goal – to achieve the level of "average prosperity" (小康), and it logically fits into the cultural and value paradigm of the "Chinese dream" (中国梦). Acting as a key component of the "scientific concept of development" (科学观) in the form of a value setting "man is at the core" (以人为本), human potential is becoming one of the leading factors in the socio-cultural modernization of the People's Republic of China. A systematic approach in the research contributed to the analysis of the human potential development strategy of the People's Republic of China as an integral system of conceptual provisions and practices; an axiological approach helped to identify the value content of the strategy of the "power of human potential" of the People's Republic of China; the method of hermeneutic reconstruction contributed to the construction of a value model of a "comprehensive harmonious person" within the framework of the implementation of this strategy. The scientific novelty of this work consists in identifying the cultural and value components of the formation and development of human potential in China. The following results were developed by the author of the article : 1.The ideas of Chinese scientists about human development were made within the framework of cultural philosophy, social philosophy, economic theory, modernization and transnationalization theory. 2.The cultural and value component in the structure of human potential is revealed in the article , the characteristics of its individual elements are presented.
3.Based on the analysis of authentic sources, a hermeneutic reconstruction of the innovative axiological model of the "all-round harmonious person" in the context of building a "power of human potential" in the People's Republic of China was carried out. 4.The regional socio-cultural practices of the implementation of the concept of human development of the People's Republic of China, including comprehensive multi-level programs implemented at the national and supranational levels, are analyzed.