Abstract: The magazine "Apollo" completes a number of symbolist magazines of the Silver Age and in a sense sums up the intensive artistic life of the late XIX – early XX century. Its pages captured the rapid and multidirectional artistic discourse of the turn-of-the-century era, which was analyzed in the article with the help of discourse analysis. Aesthetic manifestos published on the pages of the art magazine "Apollo" were chosen as the subject of this research, the object of the work was the evolution of aesthetic and philosophical ideas in "Apollo". The content analysis of the journal's materials allowed us to study the development of the ideas of symbolism and acmeism within the framework of the editorial program of Apollo, which was the purpose of this work. The magazine "Apollo" is traditionally perceived as a magazine that promoted the ideas of Acmeism, however, the analysis of published materials shows that an acute symbolist controversy unfolded on the pages of "Apollo" in the early 1910s. In addition, the study demonstrates that the ideas of Acmeism were very heterogeneous and did not receive the support of many members of the editorial board, who believed that Acmeism had not formed into a full-blooded literary phenomenon. The results of the research can contribute to theoretical knowledge about the "Apollo" magazine and the history of Russian journalism, as well as the history of the development of the ideas of symbolism and acmeism.

Abstract: The subject of this research is art magazines of the late XIX – early XX centuries and their role in cultural life of the turn-of-the-century era. Based on the comprehensive and systemic culturological approach, which encompasses historical-cultural method, textological analysis, scientific classification (analysis of primary sources, secondary data), structural-typological and other methods of scientific analysis, the author advances the general characteristic of the specificity of the new format of periodicals as an intrinsically valuable phenomenon of the Silver Age. Special attention is given to the prerequisites for creation of art magazine, as well as the cultural context of its emergence. The symbolist magazine did not only promote new trends in art and literature, but also formed the unique cultural phenomena. Being a platform for uncompromising and innovative findings, the symbolist periodicals have become a launching ground for such phenomena as symbolist journalism, symbolist criticism, new illustration, as well as advanced methods of arrangement of printed publications. The novelty of this research lies in determination, classification and detailed description of specific features that distinguish art magazines of the Silver Age, as well as revelation of a range of phenomena generated by this format of periodicals. It is demonstrated that besides the fact that art magazines of the turn of the century have become a unique diary of the era, which most clearly reflected its mentality, as well as evolution of art and thought of the late XIX – early XX centuries, they largely determined the cultural paradigm of the Silver Age. The presented materials and conclusions can be used in lectures and seminars on the history and theory of culture, the history of Russian journalism, development of the course “Art Magazines of the turn of the XIX – XX centuries”, as well as contribute to broadening of theoretical representations of the culture of the Silver Age.